Kambi signs multi-year sportsbook deal with QuinnBet in UK and Ireland

Kambi Group plc has entered into a multi-year online sportsbook partnership with QuinnBet, an established betting operator serving customers in the United Kingdom and Ireland. Announced on October 19, 2026, the agreement will see QuinnBet migrate to Kambi's Turnkey Sportsbook platform as it pursues its next phase of business development.

The agreement gives QuinnBet access to sportsbook technology, trading expertise and network intelligence through Kambi's end-to-end solution. It also provides a framework for the operator to develop its online betting services while retaining the flexibility to consider additional regulated markets in the future, subject to the necessary licences and regulatory approvals.

A partnership built around sportsbook technology

Under the agreement, QuinnBet will use Kambi's Turnkey Sportsbook solution to support its online betting operations. The arrangement brings together sportsbook infrastructure, trading capabilities and product features under a technology partnership designed to serve the operator's business requirements.

Kambi provides sports betting services to licensed business-to-consumer gaming companies. Its sportsbook offering combines platform technology with pricing, trading and risk management capabilities. For operators, this type of arrangement can provide access to specialist systems without requiring every element of the sportsbook operation to be developed and managed internally.

The companies have not disclosed the financial terms of the agreement or a specific timetable for the migration. Further details about the implementation process and the precise date on which QuinnBet will begin operating on the new sportsbook have not been provided in the announcement.

The agreement therefore marks a defined step in QuinnBet's technology strategy, although the practical results will depend on implementation, operational performance and the operator's future product decisions.

Integration with Pragmatic Solutions

An important element of the arrangement is its planned integration with Pragmatic Solutions, the player account management platform selected by QuinnBet.

A player account management platform, commonly known as a PAM platform, supports the administrative and operational functions associated with an online gaming service. Depending on the configuration, these systems can manage player accounts, wallets, customer information and operational workflows while connecting with third-party technology providers.

In this case, Kambi's sportsbook solution will be integrated with QuinnBet's selected platform. The companies have not publicly detailed the technical architecture, migration stages or individual responsibilities for the integration. It would therefore be premature to draw conclusions about implementation timescales or the precise changes customers will experience.

The integration is relevant because sportsbook technology and account management systems need to work together to support the broader online betting service. Successful implementation will depend on the systems operating effectively within the applicable technical and regulatory requirements.

What the Turnkey Sportsbook offering includes

Kambi's announced solution covers several components of sportsbook operations. These include a flexible front end, its Bet Builder product, AI-powered trading and risk management capabilities. Kambi also identifies regulatory expertise as part of its wider service offering.

The flexible front end gives QuinnBet a technology framework through which it can develop its customer-facing sportsbook experience. The degree of customisation and the features that will be available in the final implementation have not been specified in the announcement.

The Bet Builder product is another highlighted feature. Bet Builder tools allow customers to combine eligible selections within a single betting market or event where supported. The announcement identifies this functionality as part of the solution but does not provide a detailed list of available markets or explain how the feature will be configured for QuinnBet.

AI-powered trading and risk management also form part of the offering. These capabilities support sportsbook operations involving pricing and the management of betting exposure. Their effectiveness in a particular deployment depends on the platform configuration, operational processes and market conditions.

For QuinnBet, the stated objective is to use these capabilities to support its betting proposition across sports that attract interest from customers in the UK and Ireland. The company specifically identifies horse racing, football and darts as relevant sports.

Network intelligence and ongoing product development

Kambi says QuinnBet will also benefit from insights generated through its network of more than 70 global partners. According to the announcement, information from this network contributes to areas such as pricing, trading performance and product development.

Network intelligence is a central element of Kambi's stated sportsbook model. Activity across multiple partners can generate information that informs the company's assessment of betting markets and the development of its services. Kambi presents this collective experience as an additional resource available to operators using its sportsbook technology.

However, the announcement does not quantify the expected effect of network intelligence on QuinnBet's commercial performance. It also does not provide projections for betting volumes, revenue, margins or customer acquisition.

The immediate significance of the arrangement is that QuinnBet will have access to Kambi's technology and established network capabilities as part of the agreed migration. The extent to which these resources influence future performance will become clearer only through the implementation and subsequent operation of the sportsbook.

Regulatory considerations remain central to expansion

The partnership is focused on QuinnBet's existing presence in the UK and Ireland, with the possibility of entering additional regulated jurisdictions in the future. Kambi has made clear that any such expansion would remain subject to relevant licensing requirements and regulatory approvals.

Regulatory requirements are an important consideration for online sportsbook operators. Market access, operating permissions and the technical requirements applying to betting services can vary between jurisdictions. A technology partnership does not, by itself, establish permission to offer betting services in a new market.

The UK Gambling Commission provides licensing information and access to its public register for businesses operating within its remit. In Ireland, the Gambling Regulatory Authority of Ireland outlines the regulatory framework and its responsibilities for gambling, betting and related activities.

QuinnBet's future expansion plans will therefore need to be assessed against the requirements that apply in each target jurisdiction. The partnership establishes the possibility of using Kambi's platform to support future development, but it should not be interpreted as confirmation that QuinnBet has obtained approval to enter any additional market.

What the company leaders said

Werner Becher, Kambi Group CEO, said: “We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions. It is another testament to Kambi’s position as the partner of choice for operators seeking the combination of sportsbook expertise and powerful network intelligence required to compete effectively in regulated markets and we are excited to work closely with them in support of their growth objectives”.

Brenda Quinn, QuinnBet CEO, said: “Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth. We wanted a sportsbook partner with world-class technology, trading expertise and flexibility to support our ambitions, while giving us the tools to deliver an engaging experience for our customers. Kambi’s proven capabilities across regulated markets make it a strong fit for our business and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities.”

The statements outline the priorities identified by both companies. Kambi emphasises its sportsbook expertise and network capabilities, while QuinnBet focuses on technology, operational flexibility and its longer-term development plans.

What happens next?

The migration to Kambi's Turnkey Sportsbook will be an important implementation milestone for QuinnBet. Key details to watch include the migration schedule, the integration with Pragmatic Solutions and the final scope of the sportsbook features made available to customers.

The agreement may also provide a foundation for further discussions about regulated-market expansion. Nevertheless, any future development will depend on the operator's commercial priorities and the legal requirements applicable to each jurisdiction.

Neither company has announced a detailed timetable or provided financial projections linked to the partnership. Assessing its impact will therefore require further information about the launch, the completed integration and the sportsbook's subsequent operation.

Conclusion

Kambi's multi-year agreement with QuinnBet establishes a technology partnership centred on sportsbook infrastructure, trading capabilities and access to network intelligence. By migrating to the Turnkey Sportsbook solution, QuinnBet intends to support its next stage of development across the UK and Ireland while retaining the option to explore other regulated markets where appropriate approvals can be secured.

The integration with Pragmatic Solutions is a significant part of the arrangement because it connects the sportsbook with the player account management platform selected by QuinnBet. The planned combination of a flexible front end, Bet Builder functionality and AI-powered trading also gives the operator a defined set of tools to work with as it develops its betting proposition.

The announcement does not establish the eventual commercial outcome, the date of migration or whether expansion into additional jurisdictions will take place. Those questions will depend on implementation and future decisions by the companies, alongside applicable regulatory requirements.

For the wider sports betting technology sector, the agreement illustrates how established operators can work with specialist providers to develop their online sportsbook infrastructure. QuinnBet gains access to Kambi's platform and trading capabilities, while Kambi adds another operator to its network. The partnership's longer-term significance will become clearer as the migration progresses and the companies' stated objectives translate into operational results.

FAQs

What has Kambi agreed with QuinnBet?
Kambi has signed a multi-year online sportsbook partnership with QuinnBet. The agreement provides for QuinnBet to migrate to Kambi's Turnkey Sportsbook solution.

How long will the Kambi and QuinnBet partnership last?
The agreement is described as multi-year. Neither company has disclosed the precise duration or the full contractual terms in the announcement.

What is Kambi's Turnkey Sportsbook?
Turnkey Sportsbook is Kambi's end-to-end sportsbook solution. It combines sportsbook technology with trading, pricing, risk management and product capabilities for licensed gaming operators.

Which player account management platform will QuinnBet use?
The announcement identifies Pragmatic Solutions as QuinnBet's selected player account management platform. Kambi's sportsbook solution is intended to integrate with this platform.

Which sports are highlighted in the partnership?
The announcement specifically highlights horse racing, football and darts as sports relevant to customers in the UK and Ireland.

What features will QuinnBet receive through Kambi?
The announced solution includes a flexible front end, Bet Builder, AI-powered trading and risk management capabilities alongside Kambi's wider sportsbook expertise.

What is the role of Kambi's global partner network?
Kambi says its network of more than 70 global partners generates intelligence that supports pricing, trading performance and product development. The announcement does not quantify the expected commercial impact for QuinnBet.

Who are the executives quoted in the announcement?
Werner Becher is identified as Kambi Group CEO and Brenda Quinn as QuinnBet CEO. Both commented on the partnership and the companies' respective growth objectives.

Has QuinnBet announced a migration date?
No specific migration date was provided in the announcement. Further information would be needed to establish when the new sportsbook will become operational for QuinnBet.

Can QuinnBet expand into additional regulated markets through the agreement?
The partnership provides flexibility to consider additional regulated jurisdictions in the future. Any expansion remains subject to relevant licensing requirements and regulatory approvals.