FIRST.bet and ADI Predictstreet expand prediction markets in Latin America

ADI Predictstreet has entered into a strategic partnership with FIRST.bet to support the expansion of regulated prediction markets across Latin America. The collaboration combines ADI Predictstreet's prediction market technology with FIRST.bet's established B2B sportsbook platform, creating a broader offering for licensed operators across the region.

The agreement reflects growing industry interest in prediction markets as a new form of digital fan engagement. By combining advanced technology with an established operator network, both companies aim to deliver compliant and scalable products that allow sports fans to participate in interactive experiences throughout major sporting events.

Partnership strengthens regional growth strategy

The partnership brings together two businesses with complementary strengths. ADI Predictstreet provides proprietary prediction market infrastructure while FIRST.bet contributes its sportsbook technology, regional expertise and relationships with regulated operators.

FIRST.bet currently operates across Latin America, Europe and Africa, supplying sportsbook technology and trading services to licensed operators. Through this agreement, the company will broaden its portfolio by integrating prediction markets alongside its existing sportsbook solutions.

For ADI Predictstreet, the collaboration creates a stronger regional distribution channel that can introduce its technology to operators seeking additional fan engagement products within regulated markets.

The companies believe that combining reliable infrastructure with local market knowledge will support wider adoption of prediction markets as regulations continue to evolve across multiple jurisdictions.

FIFA World Cup 2026 to serve as launch platform

The partnership will officially begin with the introduction of a dedicated FIFA World Cup 2026 Prediction Hub.

The platform is intended to give football supporters new opportunities to participate during one of the world's largest sporting events. Users will be able to engage with prediction markets covering individual matches, national teams, player performances and significant tournament moments.

The companies say the hub is designed to create a more interactive viewing experience by allowing supporters to participate in prediction activities throughout the tournament rather than simply watching the action unfold.

Launching during the FIFA World Cup 2026 also provides an opportunity to introduce the technology to a global audience while demonstrating its ability to operate at large scale during periods of exceptionally high user demand.

Latin America offers strong market potential

Latin America has long been recognised as one of the world's most passionate football markets. Interest in international tournaments remains consistently high across the region while regulated online betting continues to expand in several jurisdictions.

These conditions make the region an attractive environment for new engagement technologies that complement existing sportsbook offerings.

By introducing regulated prediction markets through established licensed operators, both companies intend to provide fans with additional ways to interact with sporting events while maintaining compliance with local regulatory requirements.

The partnership also reflects a broader industry trend toward offering more diverse digital entertainment experiences that extend beyond traditional sports betting.

Technology designed for large-scale engagement

The Prediction Hub will operate using ADI Chain, ADI Predictstreet's digital infrastructure developed to support high volumes of simultaneous users.

According to the company, the platform has been designed to handle millions of concurrent participants during major sporting events. This level of scalability is particularly important during international tournaments where fan activity often reaches peak levels within short periods.

Participants will have access to both conventional payment methods and supported digital currencies where permitted under applicable regulations.

The platform also incorporates a proprietary football intelligence engine developed using more than a decade of FIFA World Cup data. This technology supports market insights and predictive intelligence that contribute to the overall user experience.

The companies state that combining historical data with real-time sentiment analysis allows prediction markets to reflect changing developments throughout the tournament while encouraging continued fan participation.

Executives highlight long-term objectives

Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, emphasised the strategic importance of the Latin American market.

He said: “Latin America represents one of the most exciting growth opportunities for regulated prediction markets. FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.

“We’re excited to begin our collaboration during the FIFA World Cup 2026 which provides the ideal proving ground for long-term infrastructure that will enable fans to engage with sport in entirely new ways for years to come.”

Tom Light, Founder and CEO of FIRST.bet, also highlighted the commercial potential of the collaboration.

He said: “Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale. This partnership lets us extend what we give operators beyond the sportsbook: a World Cup-ready prediction product, powered by ADI Predictstreet and delivered through the FIRST.bet platform.”

Building a wider prediction market ecosystem

The announcement represents another step in ADI Predictstreet's broader international expansion strategy.

The company has continued developing partnerships across different sectors of the sports and prediction market industries. Its growing network includes organisations such as Fanatics Markets, DAZN, Kalshi, Matchbook and BetConstruct.

These collaborations are intended to strengthen technology distribution, improve regulated market access and encourage wider adoption of prediction market products.

For FIRST.bet, the agreement complements its existing sportsbook offering by providing operators with an additional engagement product that can be integrated into current platforms without replacing established sportsbook functionality.

As operators increasingly seek ways to differentiate their digital offerings, prediction markets may become an important addition alongside traditional betting products.

Looking beyond the World Cup

Although the FIFA World Cup 2026 will serve as the initial launch event, both companies have indicated that the partnership extends well beyond a single tournament.

Future plans include expanding prediction market offerings across additional sporting competitions and regulated jurisdictions where commercial opportunities exist.

As more regulators examine prediction market frameworks and operators continue investing in digital innovation, both companies believe the technology has the potential to become a long-term component of the wider sports entertainment landscape.

The collaboration provides a foundation for future product development while allowing both organisations to explore additional opportunities within regulated international markets.

Conclusion

The partnership between FIRST.bet and ADI Predictstreet reflects the continued evolution of interactive sports entertainment within regulated markets. By combining advanced prediction market technology with an established sportsbook distribution network, both companies aim to deliver new digital experiences for operators and sports fans across Latin America.

Beginning with the FIFA World Cup 2026 Prediction Hub, the collaboration seeks to demonstrate how prediction markets can complement traditional sportsbook products while encouraging greater fan participation throughout major sporting events. With expansion plans already extending beyond the World Cup, the partnership positions both companies to support the continued growth of regulated prediction markets across multiple international jurisdictions.

FAQs

What is ADI Predictstreet?
ADI Predictstreet is a prediction market platform that develops technology allowing users to participate in regulated prediction markets focused on sporting events.

What is the purpose of the partnership with FIRST.bet?
The partnership aims to expand regulated prediction markets across Latin America by combining ADI Predictstreet's technology with FIRST.bet's sportsbook platform and operator network.

When will the new Prediction Hub launch?
The companies plan to launch the dedicated Prediction Hub during the FIFA World Cup 2026.

What types of prediction markets will be available?
The platform is expected to include markets related to matches, teams, players and key moments throughout the FIFA World Cup 2026.

Why is Latin America an important market?
Latin America has a strong football culture and a growing regulated online betting sector, making it a significant region for expanding interactive sports products.

What technology powers the Prediction Hub?
The platform is built on ADI Chain, which is designed to support millions of simultaneous users during major sporting events.

Will users have multiple payment options?
According to the companies, participants will be able to use traditional payment methods as well as supported digital currencies where regulations permit.

How does FIRST.bet benefit from this agreement?
FIRST.bet expands its B2B sportsbook offering by adding regulated prediction market products for its operator partners.

Does ADI Predictstreet have other strategic partnerships?
Yes. The company has announced partnerships with organisations including Fanatics Markets, DAZN, Kalshi, Matchbook and BetConstruct.

Will the partnership continue after the FIFA World Cup 2026?
Yes. Both companies have stated that they intend to expand prediction market offerings to additional competitions and regulated markets after the tournament.