FIRST.bet has announced a strategic integration with the Pragmatic Solutions Player Account Management platform, marking another milestone in the company's international expansion strategy. The collaboration allows regulated gaming operators to access the company's fully managed sportsbook solution directly through the Pragmatic Solutions ecosystem, giving operators a streamlined route to launch, manage and expand sports betting operations in regulated jurisdictions....
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iGaming News
July 15, 2026
FIRST.bet and ADI Predictstreet expand prediction markets in Latin America
ADI Predictstreet has entered into a strategic partnership with FIRST.bet to support the expansion of regulated prediction markets across Latin America. The collaboration combines ADI Predictstreet's prediction market technology with...
Companies & People
July 13, 2026
FIRST.bet celebrates Tom Light in Gaming 40 Under 40 Class of 2026
FIRST.bet Founder and Chief Executive Officer Tom Light has been named to the Emerging Leaders of Gaming 40 Under 40 Class of 2026, receiving recognition for his contribution to the...
Companies & People
June 29, 2026
Ian Bradley joins FIRST.bet as co-CEO to drive global growth
FIRST.bet has announced the appointment of Ian Bradley as its new co-Chief Executive Officer, marking a significant leadership development for the sportsbook technology provider. The company stated that Bradley will...
iGaming News
June 22, 2026
7Games, Betão and R7 launch sportsbook platform in Brazil with FIRST.bet
7Games, Betão and R7, three well-known gaming brands operated by OIG Gaming Brazil Ltda., have officially launched a new FIRST.bet sportsbook platform powered by technology from FIRST.bet. The development marks...
iGaming News
June 3, 2026
FIRST.bet launches UltraCup to enhance World Cup betting engagement
FIRST.bet has unveiled UltraCup, a new sportsbook engagement platform designed specifically for the FIFA World Cup. The company describes the product as a comprehensive tournament-focused solution that enables operators to...