FIRST.bet has integrated its managed sportsbook, trading and risk stack with the Pragmatic Solutions PAM platform for regulated operators....
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Markets & Jurisdictions
July 15, 2026
ADI Predictstreet and FIRST.bet expand in LatAm
ADI Predictstreet has entered into a strategic partnership with FIRST.bet to support the expansion of regulated prediction markets across Latin America. The collaboration combines ADI Predictstreet's prediction market technology with...
People & Appointments
July 13, 2026
Tom Light joins Gaming 40 Under 40 Class of 2026
FIRST.bet Founder and Chief Executive Officer Tom Light has been named to the Emerging Leaders of Gaming 40 Under 40 Class of 2026, receiving recognition for his contribution to the...
People & Appointments
June 29, 2026
FIRST.bet appoints Ian Bradley as co-CEO
FIRST.bet appoints former DraftKings SVP Ian Bradley as co-CEO alongside founder Tom Light to lead sportsbook product, technology and trading growth across LATAM, Europe and beyond.
Sports Betting
June 22, 2026
7Games, Betão and R7 launch FIRST.bet sportsbook in Brazil
OIG Gaming Brazil’s 7Games, Betão and R7 brands have launched sportsbooks using FIRST.bet’s SportOS engine, localized trading and risk tools.
Sports Betting
June 3, 2026
FIRST.bet launches UltraCup to enhance World Cup betting engagement
FIRST.bet has unveiled UltraCup, a new sportsbook engagement platform designed specifically for the FIFA World Cup. The company describes the product as a comprehensive tournament-focused solution that enables operators to...