Vyking partners with PartnerMatrix to strengthen affiliate growth
Vyking Partners with PartnerMatrix to Power Affiliate Growth Across Its Operator Network
Vyking, the data-driven iGaming platform provider and casino aggregator for fiat and crypto brands has announced a new affiliate partnership with PartnerMatrix, the complete affiliate ecosystem for the iGaming industry.
Through the partnership, Vyking's operator network gains direct access to the PartnerMatrix Affiliate Platform from within the Vyking ecosystem, with no separate integration or third-party sign-up required. Operators can build, launch and scale their own affiliate programs natively, with full visibility and control managed from a single back office.
PartnerMatrix is the first-ever complete iGaming affiliate ecosystem, combining affiliate tracking, campaign management and data intelligence in one system, to support their partners identify their best-performing affiliates, streamline commission payments, and make faster, data-backed decisions about where to invest their marketing spend. For Vyking's operators, this means a shorter path to launching a fully functional affiliate program, tighter control over affiliate performance and payouts, and access to tools that have helped PartnerMatrix clients grow revenue significantly within months of launch.
Vyking CPO, Florian Klimpka said:
“Operators need more than great content and infrastructure, they need the tools to grow their player base efficiently, and affiliate marketing remains one of the most effective channels for doing that. PartnerMatrix gives our operators a platform they can trust from day one, built specifically for iGaming and proven to drive results. It's another example of how Vyking is focused on giving operators full control and flexibility to scale on their own terms.”
Commenting on the new partnership, Vahe Khalatyan, CEO of PartnerMatrix said:
“At PartnerMatrix, we believe affiliate management should be more than software — it should be an ecosystem that helps operators make better decisions and grow with confidence. Partnering with Vyking allows us to bring that approach to a wider network of operators, combining powerful technology with the flexibility and visibility needed to build high-performing affiliate programmes from day one.”
This partnership gives Vyking operators a faster path to growth: proven affiliate technology, native to the platform, ready to launch on day one. It's another step in Vyking's mission to help operators scale on their own terms.
About Vyking
Vyking is a future ready iGaming platform provider and games aggregator delivering white label, turnkey and self-service solutions for fiat and crypto brands. Founded in 2018 by a team of seasoned iGaming experts, Vyking enables operators to launch quickly, scale efficiently and retain full product ownership through open architecture, frontend access and modular tooling. Trusted by brands across Europe, Asia and Africa, Vyking supports long term growth through infrastructure built for scale and reliability.
About PartnerMatrix
PartnerMatrix is a complete affiliate ecosystem built for iGaming operators, bringing together Affiliate Management Software, the Intelligence Tool, Affiliate Management Service, and Agent System in one connected environment.
Designed to support every stage of an affiliate programme, PartnerMatrix combines technology, industry-specific intelligence, and operational expertise to help operators manage partnerships more effectively, make data-driven decisions, uncover new growth opportunities, and scale across multiple markets. From performance tracking and competitive insights to programme execution and offline acquisition, PartnerMatrix provides the visibility, control, and flexibility operators need to grow with confidence.
FAQs
What is Vyking?
Vyking is an iGaming platform provider and casino aggregator offering white label, turnkey and self-service solutions for fiat and crypto operators.
What is PartnerMatrix?
PartnerMatrix is an iGaming affiliate ecosystem that combines affiliate management, tracking, intelligence and campaign tools in one platform.
Why did Vyking partner with PartnerMatrix?
The partnership enables Vyking operators to launch and manage affiliate programmes directly from the Vyking platform without additional integrations.
How does the integration benefit operators?
Operators gain native access to affiliate management tools, helping them launch programmes faster and manage performance from a single back office.
Do operators need a separate PartnerMatrix account?
No. The integration is built into the Vyking ecosystem, removing the need for separate sign-ups or third-party integrations.
What features does PartnerMatrix provide?
PartnerMatrix offers affiliate tracking, campaign management, commission management, performance analytics and business intelligence tools.
Who can use the new affiliate solution?
The solution is available to operators using the Vyking platform across its global network.
When was Vyking founded?
Vyking was founded in 2018 by a team of experienced iGaming professionals.
Which markets does Vyking serve?
Vyking supports operators across Europe, Asia and Africa with scalable iGaming platform solutions.
What is the main objective of this partnership?
The goal is to help operators grow more efficiently through integrated affiliate marketing technology and streamlined programme management.
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