Sportradar expands strategic partnership with Polymarket in global sports

Sportradar Group AG and Polymarket have announced a significant expansion of their strategic relationship, extending the range of sports data, audiovisual content and integrity services available to Polymarket across more than 20 sports leagues and competitions. The agreement covers approximately 300,000 matches annually and represents a broader integration of Sportradar's sports technology capabilities into Polymarket's growing sports offering.

The expanded relationship applies under a U.S. agreement and adds a number of high-profile competitions to the portfolio. These include the Bundesliga, Euroleague Basketball, the Chinese Basketball Association (CBA), the National Basketball League (NBL), Tennis Grand Slams and UTR Pro events. The expanded coverage strengthens Polymarket's access to sports content across soccer, basketball and tennis while extending the technology infrastructure supporting its sports markets.

For the companies, the announcement marks a broader development of an existing commercial relationship rather than a new partnership starting from scratch. Sportradar had previously entered into an agreement with Polymarket covering properties including the ATP Tour, Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS) and Ultimate Fighting Championship (UFC). The companies said they expect the relationship to continue expanding into additional products, properties and markets.

Expanded sports coverage adds broader market infrastructure

The significance of the agreement extends beyond the number of competitions included. Prediction markets require timely event information to support the creation, monitoring and settlement of market contracts. By extending access to sports data and related services, the agreement is designed to provide Polymarket with a broader technology foundation for sports markets.

Under the arrangement, Sportradar is providing premium sports data and live odds intended to support both pre-game and in-play markets. These services are built around the delivery of timely event information that can support market pricing and settlement processes. Sportradar describes sports data, odds and prediction services as part of its wider technology offering for betting, gaming and prediction-market businesses.

The deal also includes audiovisual content. According to the announcement, Polymarket will have access to premium live streaming across a broad range of competitions with exclusive rights covering the ATP Tour, the Bundesliga and Euroleague Basketball. The integration of live content alongside market activity could provide users with a more direct connection between live sporting events and the markets associated with them.

The Bundesliga is one of the competitions specifically identified in the expanded agreement, while the ATP Tour was already part of the companies' earlier relationship. The official Bundesliga platform provides coverage of Germany's leading professional football competition, while the ATP Tour is the official site of men's professional tennis.

Data, engagement and marketing services

Sportradar's role in the expanded relationship goes beyond data feeds and live streaming. The company said its package for Polymarket also includes fan engagement solutions featuring scores, schedules and data visualisations. These tools can be used to place event information within the wider market experience and support user interaction during live competitions.

Marketing services are also included in the agreement. Sportradar said these capabilities are intended to help acquire high-value sports fans through marketing and customer acquisition services. The inclusion of marketing infrastructure indicates that the partnership is designed to cover more of the sports customer journey rather than focusing solely on the underlying information required to operate markets.

The broad scope of the agreement is consistent with Sportradar's wider positioning as a sports technology company serving betting and gaming operators, media businesses, teams and sports organisations. Its portfolio currently includes sports data, odds, live streams, marketing services, engagement tools and integrity solutions.

Integrity remains a central component

Integrity is another important part of the expanded arrangement. Sportradar said its services for Polymarket include an integrity framework featuring Sportradar UFDS AI and Sportradar Integrity Exchange (SIE). The company describes UFDS AI as a system designed to detect suspicious behaviour while SIE provides a secure network through which integrity threats can be shared.

The inclusion of integrity technology is particularly relevant in a sports market environment where information can change rapidly and market participants rely on reliable event data. The agreement therefore combines data delivery, audiovisual content and integrity capabilities within a single commercial relationship.

Sportradar's own website identifies integrity and regulatory services as a core area of its business, including anti-match-fixing, compliance, risk and governance, anti-doping and safe sport services.

What the executives said

Carsten Koerl, CEO of Sportradar, said: “We are pleased to deepen our partnership with Polymarket extending our data and solutions across a significantly broader portfolio of sports. Prediction markets represent a compelling adjacent growth opportunity and Sportradar is cementing its role as the foundational infrastructure powering this ecosystem.

“Accurate real-time data, premium live content and a robust integrity framework are what allow these markets to price efficiently, settle reliably and retain the confidence of participants. We look forward to expanding on this foundation with Polymarket as the category continues to develop.”

Ari Borod, President of Sports Business Development at Polymarket, said: “Expanding our relationship with Sportradar across more than 20 leagues and competitions gives Polymarket access to premium sports data, live content and integrity services at an unprecedented scale.

“We’re excited to continue building on this partnership as we expand our sports offering.”

Sportradar's corporate leadership information confirms that Carsten Koerl is the company's founder, Chief Executive Officer and a member of its board. Polymarket's current platform is focused on prediction markets across categories that include sports, while the company's official help materials explain prediction markets as venues where participants trade positions linked to future event outcomes.

A wider role for Sportradar in prediction markets

The latest agreement places Sportradar within a broader trend involving the development of prediction-market infrastructure around live sports. The company has publicly described prediction markets as an important area within its broader services strategy and has also announced other partnerships in the category during 2026.

For Polymarket, the expanded access to global competitions can support a wider sports catalogue while giving the platform access to established data and audiovisual infrastructure. For Sportradar, the agreement further extends the use of its technology beyond traditional sportsbook and media applications.

The parties have not disclosed detailed commercial terms for the expanded agreement in the announcement. The stated intention, however, is to continue developing the relationship through additional products, properties and markets.

Conclusion

The expanded Sportradar and Polymarket partnership represents a substantial extension of an existing commercial relationship, bringing together sports data, live odds, streaming, fan engagement, marketing capabilities and integrity services across a much wider collection of competitions. With more than 20 leagues and competitions and approximately 300,000 matches annually included in the expanded scope, the agreement gives Polymarket access to a broader sports technology infrastructure while strengthening Sportradar's involvement in the developing prediction-markets sector.

The immediate importance of the deal lies in its breadth. Major football, basketball and tennis properties are being brought into a common technology framework that can support market information, live viewing and integrity functions. The longer-term significance will depend on how both companies develop the relationship, particularly as prediction markets continue to evolve and new sports properties and products are introduced. For now, the agreement establishes a clear foundation for further cooperation while keeping the focus on data quality, live content, operational reliability and sports integrity.

FAQs

What is the new Sportradar and Polymarket agreement?
It is an expanded strategic relationship under which Sportradar will provide Polymarket with sports data, live odds, audiovisual content, fan engagement solutions, marketing services and integrity capabilities across more than 20 sports leagues and competitions.

How many matches are covered by the expanded agreement?
The announcement states that the expanded portfolio represents approximately 300,000 matches annually.

Which sports are included in the expanded partnership?
The agreement expands coverage across sports including soccer, basketball and tennis. Named additions include the Bundesliga, Euroleague Basketball, the CBA, the NBL, Tennis Grand Slams and UTR Pro events.

Was Polymarket already working with Sportradar?
Yes. The expanded agreement builds on an earlier relationship covering properties such as the ATP Tour, MLB, NHL, MLS and UFC.

Does the agreement include live streaming?
Yes. Sportradar said the arrangement includes premium live streaming across a broad portfolio with exclusive rights for the ATP Tour, Bundesliga and Euroleague Basketball identified in the announcement.

What sports data will Sportradar provide?
Sportradar will provide premium sports data and live odds intended to support both pre-game and in-play markets and timely settlement processes.

What integrity services are included?
The announced package includes Sportradar UFDS AI and Sportradar Integrity Exchange. The company describes these technologies as supporting suspicious-behaviour detection and secure sharing of integrity threats.

Who is Carsten Koerl?
Carsten Koerl is the founder and Chief Executive Officer of Sportradar. He has led the company since its founding in 2001.

Who is Ari Borod?
Ari Borod is the President of Sports Business Development at Polymarket and is the executive quoted in the announcement discussing the expanded sports relationship with Sportradar.

Will Sportradar and Polymarket expand the agreement further?
The companies said they expect to continue building the partnership through additional products, sports properties and markets.