ICONIC21 expands into Vilnius with more than 350 new jobs and studio space

ICONIC21 is expanding its European footprint with plans for a new office and studio complex in Vilnius, Lithuania. The development is expected to create more than 350 new employment opportunities and establish a larger operational presence for the digital content provider in the region.

The new facility will occupy two full floors covering more than 1,400 square meters. According to the company’s announcement, the premises will combine modern studio facilities with office areas designed to support both production activities and the wider local operation.

Recruitment has already begun as ICONIC21 prepares for the opening. The company is seeking local talent for a range of positions, including game presenter and studio-related roles. The recruitment strategy is intended to attract both experienced professionals and people entering the workforce or considering a new professional direction.

The expansion also places emphasis on career development. ICONIC21 said studio positions do not require previous experience, creating an opportunity for candidates who are interested in entering the digital entertainment sector while developing new professional skills.

New facility planned for Vilnius

The planned Vilnius premises represent a significant investment in ICONIC21's regional presence. Rather than serving solely as an administrative office, the new location is designed to combine production and corporate functions within the same facility.

The decision to establish the complex in Vilnius reflects the company’s stated interest in the city’s available talent and business environment. The announcement identified Lithuania’s capital as a location offering a strong talent base and an increasingly established ecosystem for international companies.

The company also expects the new facility to become an important operational hub as it continues to strengthen its presence in Europe. The move follows ICONIC21's broader strategy of developing its international infrastructure while maintaining flexibility to explore additional opportunities in other markets.

Vilnius itself has become an increasingly visible destination for international investment and technology-related business activity. The city's official investment agency highlights access to skilled talent, business infrastructure and support for companies establishing or expanding operations there. ICONIC21's decision therefore places its new operation within a market that is actively positioning itself as a regional business and innovation centre.

More than 350 employment opportunities

One of the most notable aspects of the project is its potential effect on the local employment market. ICONIC21 expects the Vilnius operation to create more than 350 new jobs, making recruitment a central element of the expansion rather than a secondary consequence of the new premises.

Current opportunities include game presenter positions and other studio roles. The company is also looking for people who are motivated to learn and progress in an international working environment.

The recruitment approach is particularly notable for its emphasis on accessibility. ICONIC21 has indicated that prior experience is not required for studio positions, which could make some of the newly created roles accessible to candidates who are beginning their careers, studying or transitioning from another profession.

That approach also reflects the operational requirements of a modern live and digital content business. Studio environments depend not only on technical infrastructure but also on trained personnel capable of delivering consistent production standards and professional user experiences.

ICONIC21's careers information currently lists Lithuania-based studio opportunities, including game presenter and pitboss roles, demonstrating that hiring activity is already being developed alongside the company's preparations for the new site.

Rokas Benetis appointed to lead Lithuania operations

As part of the expansion, ICONIC21 has appointed Rokas Benetis as Country Manager for Lithuania. His role is intended to provide local leadership and representation as the company establishes its presence in the country.

According to the announcement, Benetis has already formed the core management team for the operation and is overseeing preparations for the next stage of recruitment and growth.

The appointment gives ICONIC21 a dedicated local representative as the business moves from planning to implementation. It also places responsibility for coordinating the opening of the facility, supporting the recruitment process and developing the local operation.

Commenting on the decision to establish the new operation in the Lithuanian capital, Benetis said: “Vilnius is a dynamic and rapidly growing city that draws ambitious, talented people. That is precisely why we chose it for the next stage of our growth,” said Rokas Benetis, Country Manager. “Here we are building an environment where people can start their careers, grow quickly and take on real responsibility from day one. Whether it is a first step into the job market, work alongside studies or a new professional challenge, we want ICONIC21 to be a place where people grow.”

The statement places workforce development at the centre of the company's local strategy. Alongside filling operational positions, ICONIC21 appears to be positioning the Vilnius facility as a location where employees can build experience and progress within a wider international organisation.

Expanding an international digital entertainment operation

ICONIC21 describes itself as a digital entertainment content provider with activities spanning a broad international footprint. The company says its operations reach 150 countries while its content is featured across more than 15,000 brands worldwide.

Its portfolio includes live games, slots, virtual games, promotional tools, dedicated studios and custom games. The company's model also includes partner-focused and customised solutions, which makes studio infrastructure an important component of its wider business strategy.

The Vilnius project therefore represents more than the opening of another office location. The combination of dedicated studio space and corporate facilities suggests an effort to increase operational capacity while creating a stronger local base for the company's European activities.

The expansion also comes as the digital entertainment sector continues to place greater emphasis on localisation, production capability and scalable content delivery. Facilities that combine studio operations with local management can provide companies with greater control over hiring, training and day-to-day production.

Why Vilnius was selected

ICONIC21's stated reasons for selecting Vilnius centre on talent, infrastructure and the city's business environment. Those considerations are particularly relevant to businesses that require a combination of technology, studio personnel and operational management.

Official investment information from Vilnius promotes the city as a location with access to skilled workers and a business environment designed to support international companies. Invest Lithuania also identifies Vilnius as a major centre for technology, software development and computer game development.

For ICONIC21, those characteristics could support its objective of building a local workforce capable of supporting both studio and office operations. The recruitment of people without previous studio experience also means that training and workforce development are likely to be important parts of establishing the new facility.

The company has not disclosed a complete operational timetable for every stage of the rollout in the supplied announcement. However, recruitment is already underway and management preparations are in progress, indicating that the expansion has moved beyond an early conceptual phase.

Part of a broader European growth strategy

The Vilnius facility forms part of ICONIC21's wider international expansion plans. The company has also said it is evaluating additional opportunities at its Romanian headquarters and in other markets.

This suggests that Lithuania is being considered as one element of a broader development programme rather than an isolated geographic move. Establishing an operational hub in Vilnius could allow ICONIC21 to strengthen its European infrastructure while continuing to evaluate opportunities elsewhere.

For the Lithuanian market, the project is significant because of the scale of the announced recruitment programme. More than 350 potential positions can represent a meaningful addition to the local employment landscape, particularly where some roles are open to candidates without previous industry experience.

For ICONIC21, meanwhile, the investment creates a physical base from which the company can develop its studio operations, recruit local talent and support its international business activities.

Conclusion

ICONIC21's planned expansion in Vilnius represents a substantial step in the company's continuing international development. With more than 350 new employment opportunities, a facility covering more than 1,400 square meters and dedicated studio and office space, the project combines workforce expansion with a broader investment in operational capacity.

The appointment of Rokas Benetis as Country Manager for Lithuania adds local leadership to the initiative while recruitment activity indicates that preparations are already advancing. The company's focus on accessible studio roles and professional development also gives the expansion a clear employment dimension.

As ICONIC21 continues to operate across international markets, the Vilnius facility could become an important part of its European infrastructure. The project also highlights the growing importance of locations that can provide skilled talent, modern business conditions and the capacity to support digital production at scale. With further expansion opportunities reportedly under consideration in Romania and other markets, the new Lithuanian operation appears positioned as one component of a wider and carefully structured growth strategy.

FAQs

What is ICONIC21 planning in Vilnius?
ICONIC21 is preparing to open a new office and studio complex in Vilnius, Lithuania, covering more than 1,400 square meters across two floors.

How many jobs is ICONIC21 expected to create in Lithuania?
The company expects the Vilnius expansion to create more than 350 new employment opportunities.

What types of positions is ICONIC21 recruiting for?
Current recruitment includes roles such as game presenter and other studio positions. The company's careers information also lists pitboss opportunities in Lithuania.

Is previous experience required for ICONIC21 studio roles?
ICONIC21 has stated that previous experience is not required for its studio roles, with opportunities intended to include people starting their careers or changing professional direction.

Why did ICONIC21 choose Vilnius?
The company said Vilnius was selected because of its talent pool, modern business ecosystem and growing reputation as a destination for international investment and innovation.

Who is leading ICONIC21's Lithuanian operations?
Rokas Benetis has been appointed Country Manager for Lithuania and is overseeing preparations for the new operation and recruitment process.

How large will the new ICONIC21 facility be?
The planned premises will cover more than 1,400 square meters and will occupy two full floors.

What will the Vilnius facility include?
The site will combine modern studio facilities with office space to support ICONIC21's local and wider operational activities.

Is the Vilnius project part of ICONIC21's wider expansion?
Yes. The company has described the Vilnius development as part of its broader international growth strategy and is also evaluating further opportunities in Romania and other markets.

Where can candidates find ICONIC21 job opportunities?
ICONIC21 publishes current career openings through its official careers section, including Lithuania-based studio roles.