Honoré Gaming launches Bet Builder across its football sportsbook platform

Honoré Gaming has introduced a new Bet Builder feature across its sportsbook platform, giving operators a product designed to let players combine multiple selections from the same football match into a single bet slip. The launch places greater emphasis on personalised football betting experiences while expanding the range of ways selections can be combined within a match.

The company describes the Bet Builder as a fully integrated sportsbook feature. According to the information provided for the launch, players can bring together selections involving areas such as first goalscorer, total goals, cards and in-play events, with the individual choices combined into one set of odds.

Honoré Gaming expands football betting functionality

The launch represents an additional product development for Honoré Gaming as the company continues to position its technology around sports betting and other gaming products. Honoré Gaming describes itself as a technology provider serving regulated operators through an omni-channel and multi-product platform. Its official company website says the business initially focused on sports event odds before developing a wider betting platform supporting online and retail channels.

Within that broader sportsbook proposition, the new Bet Builder is aimed specifically at match-level personalisation. Rather than relying solely on individual pre-match or live markets, the format allows a player to construct a combined selection based on several anticipated events within the same football fixture.

That structure has become an important product concept in modern football betting because it gives users more control over the type of outcome they want to back. From a platform perspective, it also creates an opportunity to present a match through several connected markets instead of treating each market as an entirely separate betting decision.

Honoré Gaming has said the new feature is already integrated across its platform. This means the company is presenting Bet Builder as part of its existing sportsbook environment rather than as a separate product requiring an independent technology layer.

How the Bet Builder feature works

At its core, a Bet Builder enables multiple selections from one football match to be combined on one bet slip. The selections are linked to the same fixture and produce combined odds based on the chosen markets.

The product description supplied for the launch identifies several potential selection types, including first goalscorer, total goals, cards and in-play moments. The precise availability of markets can depend on the operator, jurisdiction and sportsbook configuration but the underlying proposition is to give players a more detailed way to express an opinion about how a match could develop.

For example, a player could construct a selection around the expected goals in a fixture while also choosing a goalscorer or a cards-related outcome. The value of the format from a user experience perspective is that these different ideas can be brought together rather than placed through separate betting transactions.

The introduction of in-play elements also gives the format a dynamic dimension. Football matches evolve rapidly and live betting can respond to developments on the pitch. A Bet Builder that supports relevant in-play selections can therefore provide a more interactive betting experience while a match is underway.

Focus on personalisation and player engagement

Honoré Gaming says the product is intended to support greater personalisation in football-driven markets. The company has framed the development around the idea that players increasingly want betting products that allow them to shape selections around their own view of a match.

Valentin Raigué is publicly identified as Honoré Gaming's Chief Product Officer. Recent industry profiles and Honoré Gaming communications confirm his role, correcting the abbreviated identification of him as “Valentin R” in the original supplied article.

Raigué said: “We built Bet Builder because our players were ready for it. In many of our markets, football is not simply entertainment, it is identity. Giving players the ability to craft their own story inside a match is the most natural extension of that connection. The emotional commitment suddenly grows as every moment on the pitch can directly affect the outcome of their selections.”

The statement reflects the company's product rationale without establishing any independent claim about player behaviour or performance. In practical terms, Bet Builder provides a mechanism for users to create a more specific betting scenario by combining different market selections around the same event.

What the launch could mean for sportsbooks

Honoré Gaming expects the new feature to contribute positively to engagement indicators including session duration, average stake and repeat activity. The company has not provided projected figures for those metrics and has not stated that any particular increase has already been achieved.

That distinction is important when assessing a newly launched sportsbook feature. Product expectations should not be treated as measured results until performance data is available. For now, the announcement establishes the availability of Bet Builder and the strategic reasons Honoré Gaming has given for introducing it.

From a commercial perspective, the feature may offer operators another tool for differentiating their football proposition. Football remains heavily dependent on the presentation of markets, real-time information and ease of use. A feature that brings several related markets together can add depth without requiring customers to leave the match page or move between multiple betting sections.

For operators using a multi-product platform, integration is also a significant consideration. Honoré Gaming's official platform materials emphasise flexibility, customisation and the ability to support different products from a central technology environment.

A product aligned with football's live betting environment

The timing of the development also fits with the wider evolution of football wagering. Live betting increasingly places emphasis on speed, market availability and the ability to respond to events as they happen.

Bet Builder can complement that environment by allowing selections to evolve around a single fixture. The appeal is not limited to predicting the final result. Instead, the player can form a broader view of the match and select several outcomes that collectively reflect that expectation.

This approach can also make the presentation of football markets more intuitive. Rather than viewing goals, cards or player-related outcomes in isolation, customers can see them as connected components of a single match narrative.

However, the effectiveness of such a product will ultimately depend on how operators deploy it. Market availability, interface design, pricing, transparency and regulatory requirements all remain relevant factors. The existence of a feature alone does not guarantee stronger engagement or improved commercial performance.

Regulatory and responsible betting considerations

Because sports betting is regulated differently from one jurisdiction to another, the availability of individual markets and product features must remain subject to applicable local requirements. Honoré Gaming states on its website that it aims to work with regulated operators and highlights local adaptation as part of its technology proposition.

For operators, that makes product configuration particularly important. A Bet Builder can only be offered where the relevant betting activity and markets are permitted under local rules. In regulated environments, operators also need to consider applicable requirements covering customer protection, market controls, advertising and responsible gambling.

The Autorité Nationale des Jeux, France's gambling regulator, states that online sports betting in France is offered by operators holding the required ANJ approval. That illustrates why sportsbook technologies must be deployed with appropriate jurisdictional controls rather than treated as universally available in every market.

Honoré Gaming's broader platform strategy

The Bet Builder launch sits within a broader development strategy for Honoré Gaming. The company says it provides sports betting, lottery, horse racing and casino capabilities through a multi-product platform with online and retail functionality.

The company was established in 2013 and initially specialised in compiling sports betting odds before developing its wider betting platform, according to its official website. More recent company and industry profiles also describe Honoré Gaming as a B2B technology provider focused on betting solutions and markets where localisation and flexible deployment are important considerations.

Against that background, the addition of Bet Builder can be viewed as an extension of its sportsbook capabilities rather than an isolated product announcement. It adds another layer of functionality to the football betting experience while maintaining the company's broader emphasis on configurable betting technology.

Looking ahead for Bet Builder

The next stage for the product will likely be measured through actual operator usage and player response rather than the launch announcement alone. Honoré Gaming has indicated that it expects the feature to support engagement metrics but has not published performance forecasts or early results.

Its longer-term relevance will therefore depend on adoption, market coverage and how effectively operators incorporate the feature into their wider football offering. Factors such as the number of available selections, live-market support and the overall betting interface could all influence how the product performs in different regulated markets.

For now, the launch gives Honoré Gaming another football-focused tool within its sportsbook portfolio and reinforces the industry's continued movement towards more personalised betting formats.

Conclusion

Honoré Gaming's Bet Builder launch adds a more flexible match-based betting option to its sportsbook platform, allowing multiple football selections to be combined into one bet slip. The feature brings together markets such as goals, cards, first goalscorer selections and in-play events within a single betting structure, according to the company's product announcement.

The development is notable not because Bet Builder is an entirely new concept in sports betting but because its integration strengthens the range of sportsbook functionality Honoré Gaming can offer its operator partners. The company's stated objective is to make football betting more personalised while giving players greater scope to construct selections around their own interpretation of a match.

At this stage, claims regarding increased session duration, average stake or repeat activity should remain expectations rather than established outcomes because Honoré Gaming has not published supporting performance figures. What is clear is that the company has added a product designed around a significant area of sportsbook demand: more interactive and customisable football betting.

The ultimate test will come through deployment in regulated markets and measurable user engagement. As operators continue to compete through product depth as well as core odds and coverage, features that make a sportsbook easier to personalise could become an increasingly important part of the overall betting proposition.

FAQs

What is Honoré Gaming's Bet Builder?
Honoré Gaming's Bet Builder is a sportsbook feature that allows multiple selections from the same football match to be combined into one bet slip with combined odds.

Which markets can be included in the Bet Builder?
The launch information identifies selections such as first goalscorer, total goals, cards and in-play events as examples of markets that can be combined.

Is Bet Builder integrated into the Honoré Gaming sportsbook?
Yes. Honoré Gaming has stated that the feature is fully integrated across its sportsbook platform.

What is the main purpose of Bet Builder?
The product is designed to give players greater flexibility and personalisation when creating football betting selections around a single match.

Can Bet Builder be used for in-play betting?
The launch information states that in-play moments are among the available selection types. Actual availability can depend on operator configuration and applicable market rules.

Who is Valentin Raigué?
Valentin Raigué is the Chief Product Officer at Honoré Gaming. His current role is identified in recent Honoré Gaming communications and industry coverage.

Has Honoré Gaming reported increased engagement from Bet Builder?
No specific performance results have been provided in the supplied announcement. The company has said it expects the feature to support measures such as session duration, average stake and repeat activity.

Does Bet Builder guarantee higher betting activity?
No. It is a product feature intended to support engagement, but actual performance depends on factors including operator implementation, user adoption, market availability and regulation.

Is Honoré Gaming a sportsbook operator?
Honoré Gaming positions itself as a B2B betting technology provider rather than simply a consumer-facing sportsbook operator. Its platform materials describe services for regulated operators across multiple betting products.

Why is Bet Builder relevant to football betting?
Bet Builder allows a player to combine several match-related predictions into one selection, making the betting experience more personalised and potentially more interactive during football fixtures.