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Vyking builds its own sportsbook on FIRST.bet’s SportOS

Vyking builds its own sportsbook on FIRST.bet's SportOS
by
September 21, 2026
in Partnerships & Expansion, iGaming News
13

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it.

Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet, the Tier-1 sportsbook technology provider. Vyking's product team designed and developed the entire player experience, with FIRST.bet running the sportsbook engine behind it.

Vyking owns the player interface and every decision about design and user flow, from the way markets are presented in play to how the bet slip behaves. That included building the mobile product where most betting happens, shaped around how players actually bet rather than around a shared roadmap.

SportOS is built for operators that want to compete through their own product. A supplier frontend remains a sensible choice for many businesses, but a business whose strategy depends on doing something specific to its markets needs to be able to build that and ship it. Vyking took the work on in full, putting its own design, frontend development and testing behind the product.

FIRST.bet provides the sportsbook capability underneath: pricing, trading and risk, including bet acceptance and settlement. New backend capability is still built together, and owning the frontend does not change that.

Tom Light, Founder and CEO, FIRST.bet, said: “Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for.

“Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine.”

” We know how players in our operators' markets behave, and we wanted a sportsbook that showed it.” said Franz Gerhart, CEO, Vyking. “SportOS let us build that ourselves. We designed the product, our team wrote the frontend, and we put real work into the mobile experience, because that is where the players are.

“FIRST.bet runs the engine behind it and that has held up. We own what the player sees, and when we want to change it, we change it.”

FIRST.bet sportsbook solutions are available across Vyking's operator network, delivered either as an iFrame or through SportOS

About Vyking

Vyking is a data-driven iGaming platform provider and games aggregator delivering white-label, turnkey and self-service solutions for operators. Founded in 2018 by a team of seasoned iGaming experts, Vyking enables operators to launch quickly, scale efficiently and retain full product ownership through open architecture, frontend access and modular tooling. Trusted by brands across Europe, Asia and Africa, Vyking supports long-term growth through infrastructure built for scale and reliability.

About FIRST.bet

FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.

FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026. Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.

FAQs

What has Vyking built using FIRST.bet’s SportOS?
Vyking has designed and developed its own sportsbook frontend on SportOS, giving the company control over the player interface, design and user experience.

Who owns the sportsbook frontend created by Vyking?
Vyking owns the sportsbook frontend and controls decisions involving its design, market presentation, user flow, bet slip and mobile experience.

What does FIRST.bet provide for Vyking’s sportsbook?
FIRST.bet provides the underlying sportsbook engine, including pricing, trading, risk management, bet acceptance and settlement.

What is FIRST.bet SportOS?
SportOS is FIRST.bet’s frontend-less sportsbook operating system. It allows businesses to create their own player-facing frontend while FIRST.bet operates the sportsbook technology behind it. FIRST.bet describes SportOS as its API-based engine with managed trading, risk and liability tools.

Why did Vyking develop its own sportsbook frontend?
Vyking wanted greater control over how the sportsbook serves players in its operators’ markets, allowing its team to develop and change the interface according to specific product requirements.

Did Vyking also develop the mobile sportsbook experience?
Yes. Vyking developed the mobile product as part of the sportsbook frontend, with particular attention given to how players interact with betting products on mobile devices.

Where are FIRST.bet sportsbook solutions available through Vyking?
FIRST.bet sportsbook solutions are available across Vyking’s operator network and can be delivered through either an iFrame integration or SportOS.

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