Winpot signs sponsorship agreement with Tomateros de Culiacán for 2026-27

Winpot has entered a sponsorship agreement with Tomateros de Culiacán, establishing a new commercial partnership between the Mexican online casino and sports betting operator and one of the country's established baseball clubs. The Tomateros organisation has confirmed Winpot as an official sponsor with the agreement taking effect immediately.

The partnership arrives as Tomateros prepare for the 2026-27 campaign in the Liga ARCO Mexicana del Pacífico. For Winpot, the agreement represents a move into sports sponsorship as the brand continues to build visibility around its services in Mexico.

For Tomateros, the deal adds another corporate partner ahead of a new season and provides a platform for joint activity connected with the club's supporters, matchday environment and wider community engagement.

The sponsorship also reflects the growing relationship between sports organisations and regulated gaming brands in Mexico. Rather than focusing only on digital advertising, partnerships of this type can create opportunities for brands to establish a more visible presence around live sporting occasions while connecting with established fan communities.

Tomateros brings a long baseball tradition

Tomateros de Culiacán traces its history back to 1965 and remains one of the most decorated organisations in the Liga Mexicana del Pacífico. The club's official history records 13 league championships along with two Caribbean Series titles, won in 1996 and 2002.

That record gives the organisation a substantial sporting identity in Culiacán and across the wider Mexican baseball market. Its fan community is known as “Nación Guinda,” a name that has become closely associated with the club's colours, traditions and supporter culture.

The team's home venue, Estadio Tomateros, underwent reconstruction completed in 2015 and has a reported capacity of 20,000 spectators. The facility also includes hospitality areas, food and beverage outlets and media infrastructure designed to support major baseball events.

Tomateros also maintains a sizeable digital audience. The club currently states that its social media community exceeds 8 million followers, while its sponsorship platform highlights a total digital following of approximately 8.1 million.

That reach provides an important commercial dimension to the Winpot agreement. Sponsorship visibility can extend beyond the stadium through social platforms, branded communications and other digital touchpoints associated with the organisation.

Partnership arrives before the new LMP season

The timing of the agreement places the partnership just weeks before the start of the 2026-27 Liga ARCO season. The league's official schedule confirms that Tomateros will begin the campaign away against Venados de Mazatlán on 14 October before returning home to face the same opponent in Culiacán on 15 October.

The opening fixtures create an immediate opportunity for the new sponsorship to become part of the club's public-facing activities. With the home opener following only one day after the season begins the partnership is positioned to receive early exposure during one of the most closely watched periods of the club's annual calendar.

The agreement is also notable because Tomateros entered the 2026 calendar year with recent appearances on major international baseball stages. In February 2026, the club advanced to the final of the Caribbean Series in Jalisco after defeating Leones del Escogido in the semifinal before losing the championship game to Charros de Jalisco.

Those appearances underline the broader visibility available through the franchise. At the same time, the sponsorship should be viewed primarily as a commercial collaboration rather than as an indication of sporting performance or future results.

Yoni Sidi outlines Winpot's sponsorship strategy

Yoni Sidi, CEO of Winpot, said the company had been considering sports sponsorship before selecting Tomateros as its first partnership. His comments emphasise the importance of community links and the club's established position in Culiacán.

“We had been looking to venture into sports sponsorship for some time and it was essential for us that our first partnership be with a club that holds such deep roots in its community. In Culiacán, Tomateros is a fundamental part of family life and the atmosphere inside Estadio Tomateros on a big game night is unmatched.

“We have additional sports partnerships planned in our pipeline, so more news will be coming soon. For now, we are proud to stand alongside Nación Guinda in its pursuit of a 14th championship title.”

The remarks indicate that Winpot intends to use sports sponsorship as part of a broader commercial strategy rather than treating the Tomateros agreement as an isolated initiative. However, any future partnerships will depend on separate announcements and should not be assumed until formally confirmed.

The reference to a planned 14th championship is also clearly framed as an objective for the club and its supporters. It does not represent a prediction or guarantee concerning the team's results during the upcoming season.

Ray Padilla highlights partner alignment

Ray Padilla, who currently serves as an adviser to the Tomateros presidency, also welcomed the agreement. His current role differs from the sports director title used in the supplied source material. The club has previously identified Padilla as a former sports manager and confirmed his return as an adviser to the presidency in 2024. Current 2026 reporting continues to identify him in that advisory role.

“Our fans demand the absolute highest standard from this club and we hold ourselves to that exact same expectation. We’ve worked tirelessly over the summer to build a roster capable of contending for the championship and having corporate partners who share and support that vision provides a great boost.

“Winpot truly understands the Mexican sports fan and we are excited to have them on board as we prepare for opening night.”

His comments place the emphasis on shared commercial and community objectives. For a sports organisation, corporate partnerships can contribute to the wider business structure surrounding a season, while sponsors gain access to established audiences and live-event environments.

The agreement therefore connects two established commercial identities with different roles. Tomateros brings its sporting heritage and supporter base while Winpot contributes a digital gaming and sports betting brand seeking greater visibility through Mexican sports.

Winpot continues to build its Mexican presence

Winpot operates in the Mexican market with casino and sports betting services. Its official website identifies Winpot Online América S.A. de C.V. as the operator of the winpot.mx domain and states that the brand's technology is powered by Wiztech Group.

Wiztech Group describes its technology offering as covering casino platforms, sportsbook integration, game aggregation and related operational systems. Its website also identifies Winpot as a live brand operating on the platform.

Against that background, the Tomateros sponsorship adds a physical sports marketing element to a business that has a significant digital component. It can potentially place the Winpot brand in front of baseball supporters through stadium branding, promotional activity and club-related communications.

The arrangement may also contribute to Winpot's wider effort to strengthen recognition among Mexican sports audiences. Recent company activity has included additional commercial and content initiatives, indicating that the brand continues to develop its market presence through multiple channels.

A new commercial chapter for both organisations

The Winpot and Tomateros agreement is effective immediately and establishes a new commercial relationship ahead of the 2026-27 baseball season. Its significance lies not only in the sponsorship itself but also in how both organisations intend to develop the relationship around the supporter experience.

For Tomateros, the agreement adds a new sponsor as the club prepares for another campaign with 13 Liga Mexicana del Pacífico championships already in its record. For Winpot, it marks a move into sports sponsorship with a franchise that has a long-standing identity in Sinaloa and a substantial digital following.

The coming season will provide the clearest indication of how the partnership develops in practice. Matchday activations, digital campaigns and supporter-focused initiatives are likely to determine how visible the collaboration becomes over time.

What is already established is the strategic direction: Winpot and Tomateros de Culiacán have formally joined forces at the start of a new baseball season, combining a Mexican gaming brand's commercial ambitions with one of the country's best-known winter baseball organisations.

Conclusion

The Winpot sponsorship of Tomateros de Culiacán creates a commercially significant link between online gaming and professional baseball in Mexico. The partnership brings together a brand focused on casino and sports betting services with a club recognised for its longstanding history, championship record and strong supporter identity.

Its timing is equally relevant. With the 2026-27 Liga ARCO season approaching, the agreement gives both sides an opportunity to establish the partnership from the opening stages of the campaign. For Tomateros, the focus remains on the season ahead and the pursuit of another championship. For Winpot, the deal provides a new route into sports marketing and a direct association with the “Nación Guinda” community.

The collaboration will ultimately be measured by how effectively the two organisations convert the agreement into meaningful supporter engagement and sustainable commercial value. For now, the immediate development is clear: Winpot has entered sports sponsorship with Tomateros de Culiacán and has done so at an important point in the club's annual sporting calendar.

FAQs

What is the new Winpot partnership with Tomateros de Culiacán?
Winpot has entered a sponsorship agreement with Tomateros de Culiacán, making the Mexican gaming brand an official sponsor of the baseball club.

When does the Winpot sponsorship take effect?
The partnership takes effect immediately and comes ahead of Tomateros de Culiacán's 2026-27 Liga ARCO campaign.

When does Tomateros de Culiacán begin the 2026-27 season?
Tomateros are scheduled to open the 2026-27 season away against Venados de Mazatlán on 14 October 2026 before hosting the same opponent in Culiacán on 15 October.

How many Liga Mexicana del Pacífico championships have Tomateros won?
Tomateros de Culiacán have won 13 Liga Mexicana del Pacífico championships according to the club's official historical record.

What is Nación Guinda?
“Nación Guinda” is the name used by Tomateros de Culiacán for its supporter community and is closely associated with the identity of the club and its fans.

Who is Yoni Sidi?
Yoni Sidi is the CEO of Winpot and provided comments about the company's decision to enter sports sponsorship through its agreement with Tomateros.

What did Winpot say about its sports sponsorship plans?
Yoni Sidi said Winpot had been considering sports sponsorship and indicated that additional sports partnerships were planned for the future.

Who is Ray Padilla?
Ray Padilla is an adviser to the presidency of Tomateros de Culiacán. He has also previously served in a senior sports management role within the organisation.

Where do Tomateros de Culiacán play their home games?
Tomateros play their home games at Estadio Tomateros in Culiacán, Sinaloa. The venue has a reported capacity of 20,000 spectators.

What technology platform powers Winpot?
Winpot states that its online services are powered by software from Wiztech Group, which provides casino platform and sportsbook-related technology.