Modern sport extends well beyond the final whistle. Fans no longer limit their interest to match days, tournament results or league standings. They follow clubs across multiple social media platforms, watch exclusive behind the scenes content, listen to interviews, analyse transfers and actively participate in discussions throughout the season. This shift has transformed how sports organisations and commercial partners communicate with audiences....
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Laws
June 19, 2026
ADI Predictstreet faces German review over World Cup advertising exposure
ADI Predictstreet has come under regulatory scrutiny in Germany following its involvement in FIFA World Cup sponsorship activities. The review, initiated by Germany's national gambling regulator, focuses on whether the...
iGaming News
March 26, 2026
Allwyn and Formula 1 partnership extended to boost fan engagement
Allwyn and Formula 1 have formally renewed their partnership under a new multi year agreement designed to deepen fan engagement and strengthen global brand visibility. The extended collaboration introduces several...
iGaming News, Laws
March 25, 2026
JOI Gaming Limited faces KSA scrutiny over JACKS.NL link
The Dutch gambling regulator Kansspelautoriteit has formally addressed JOI Gaming Limited following a compliance issue tied to advertising restrictions in the Netherlands. The matter relates to a link embedded on...
Editor’s Choice 1, Laws
February 5, 2026
The Kansspelautoriteit and the art of fighting windmills!
Dutch gambling regulator fights black market with fines and bans but player protection remains limited.
iGaming News
November 3, 2025
Betsson becomes official sponsor of Iraklis FC
Betsson has officially become the main sponsor of Iraklis FC, marking another important chapter in its expanding involvement with Greek football. The partnership follows Betsson’s previous success as the title...
iGaming News
October 17, 2025
Stake rises to fame through bold marketing moves
Stake has emerged as one of the most rapidly growing names in the global online gambling landscape. Recognized today as a leading and highly visible crypto casino, its ascent has...
iGaming News
October 13, 2025
Betsson renews BNP Paribas Nordic Open partnership
Betsson Group has officially renewed its partnership with the BNP Paribas Nordic Open, reaffirming its commitment to one of the most prestigious tennis events in the Nordic region. The collaboration...
iGaming News
September 10, 2025
Betsson renews ARIS BC partnership as main sponsor
Betsson, one of the world’s most prominent sports betting and gaming operators, has confirmed the renewal and expansion of its sponsorship agreement with ARIS Basketball Club, one of Greece’s most...
iGaming News
September 5, 2025
Betsson backs Mykonos BC in top-tier basketball
Betsson, a leading international entertainment and gaming operator, has announced a significant partnership with Mykonos Basketball Club, assuming the role of the team’s official naming sponsor. Starting from the upcoming...
iGaming News
September 1, 2025
bet365 becomes official sponsor of VfB Stuttgart 2025/26
VfB Stuttgart, one of Germany’s most storied football clubs, has officially announced a partnership with global sports betting operator bet365 for the 2025/26 Bundesliga season. The partnership represents a major...
iGaming News, Laws
August 11, 2025
FIFA bans gambling sponsorship on referee shirts and VAR rooms
FIFA, the international governing body for football, has officially reminded its member associations that gambling sponsorship is not allowed on the shirts worn by referees or in areas related to...
iGaming News
August 8, 2025
The Overlap and Sky Bet extend football content deal
Sky Bet has confirmed the extension of its collaboration with The Overlap, a premier football-centric YouTube channel in the UK established by ex-professional footballer and commentator Gary Neville. This agreement...
iGaming News
August 7, 2025
Interwetten partners with SK Rapid in major football deal
In a notable development within Austrian football, Interwetten, a prominent online sports betting operator, has entered into a strategic team partnership with SK Rapid, Austria’s most storied and widely supported...
iGaming News
August 4, 2025
Betsson secures naming rights for LKL basketball
Betsson Group, one of Europe’s most prominent gaming operators, has formally announced that it will become the title sponsor of Lithuania’s top professional basketball league. Starting from the 2025–2026 season,...
Business News, iGaming News
July 16, 2025
Millwall FC extends Spreadex sports betting partnership
Millwall Football Club has formally announced the extension of its commercial partnership with Spreadex, a regulated sports betting and financial trading company. Under the renewed agreement, Spreadex will continue in...
Business News, iGaming News
July 10, 2025
Betsson Lithuania Extends Key Sports Sponsorships to 2027
Betsson Lithuania, the local branch of the international gaming operator Betsson Group, has confirmed the extension of its sponsorship agreements with two of Lithuania’s most prominent sports entities: the FK...
Business News, iGaming News
June 2, 2025
Veikkaus and Jokerit Sign Long-Term Partnership Deal
Veikkaus, Finland’s state-owned gaming operator, and Jokerit, one of the country's most iconic ice hockey teams, have entered into a long-term strategic partnership. The collaboration, which officially begins in the...
Companies & People, iGaming News
May 20, 2025
Sami Hyypiä Joins Veikkaus as Brand Ambassador
Sami Hyypiä, one of Finland’s most iconic footballers, has officially rejoined Veikkaus, the state-owned Finnish gaming company, as a brand ambassador. This strategic collaboration marks the revival of a relationship...
Companies & People, iGaming News
May 7, 2025
Stake signs Valentina Shevchenko as ambassador
Stake, one of the world’s fastest-growing crypto betting platforms, has announced a high-profile addition to its ambassador team: Valentina Shevchenko, the reigning Ultimate Fighting Championship (UFC) Women’s Flyweight World Champion....
Business News, iGaming News
April 25, 2025
Fortuna Partners with 2025 UEFA Under-21 EURO
The 2025 UEFA European Under-21 Championship, set to take place in Slovakia from June 11 to June 28, 2025, stands as one of Europe’s premier youth football events. This tournament,...
Business News, iGaming News
April 10, 2025
Midnite makes strides in UK market with Sky Media
Midnite, a rising sportsbook and casino brand, is expanding its reach in the competitive UK sports betting market through a strategic partnership with Sky Media. The collaboration will boost Midnite’s...
Casinos & Bonus, iGaming News
March 11, 2025
Casino Kings expands in UK sports betting market
Casino Kings, a prominent name in the online gaming sector, has announced a remarkable surge in its sports betting operations. This rapid growth has been largely attributed to a strategic...
Business News, iGaming News
February 12, 2025
Oddschecker named official partner of The Jockey Club
The Jockey Club, a historic and influential organization in British horse racing, has entered into an exciting new partnership with oddschecker, the UK’s leading betting comparison service and a flagship...
Business News, iGaming News
February 10, 2025
ComeOn Boosts Sports Betting in Denmark
ComeOn Group, a prominent player in the iGaming industry, has reaffirmed its commitment to delivering an exceptional sports betting experience by extending its partnership with Hollywood actor and passionate sports...
iGaming News, Laws
December 11, 2024
Belgium Tightens Rules on Gambling in Sports
The Belgian Gaming Commission (GC) has unveiled a series of stringent regulations that will reshape the relationship between the gambling industry and the world of sports sponsorship. Set to come...
Business News, iGaming News
November 22, 2024
Meridianbet Alliance with Crvena Zvezda in Europe
Meridianbet, a prominent global sports betting and gaming brand, has further solidified its strategic alliance with Crvena Zvezda, one of the premier basketball clubs in the Euroleague. A member of...