B2Tech integrates RubyPlay content and Splash Tech jackpots across Africa

B2Tech has become the first client to combine RubyPlay casino content with Splash Tech’s real-money jackpot technology, marking a new stage in the collaboration between the three companies. The integration brings casino games and engagement tools together through a single platform relationship, with the jackpot solution operating across several B2Tech-powered brands in African markets.

The announcement highlights how the companies intend to bring content and player engagement closer together. Rather than limiting jackpot participation to titles supplied by one game developer, Splash Tech’s technology is designed to operate across a broader casino portfolio. This creates a more integrated offering for operators seeking to introduce additional features without restricting them to a single content supplier.

RubyPlay, a provider of online casino games and engagement technology, has been expanding its offering beyond traditional game development. Its move to acquire Splash Tech, announced earlier in 2026, supports a strategy of combining premium content with tools intended to help operators attract, engage and retain players.

For B2Tech, the arrangement builds on existing relationships with both businesses. RubyPlay content has been available through its platform since June 2026, while Splash Tech has supplied free-to-play games to B2Tech for five years. The introduction of real-money jackpots therefore represents an extension of an established commercial relationship rather than an entirely new partnership.

Jackpot technology extends across multiple brands

The new real-money jackpot solution is live across several B2Tech-powered brands, including YellowBet in Guinea, GSB Zambia and Winner in Rwanda. The rollout gives the participating operators access to a jackpot feature that can be used across a wider selection of casino products.

According to the announcement, the technology is designed to work with games from different providers. Its reach is therefore not limited to RubyPlay titles, extending instead across compatible third-party slots, live casino games, table games and crash titles available through the platform.

This approach distinguishes the integration from arrangements in which promotional features are confined to an individual game or supplier portfolio. By connecting the jackpot mechanism to a broader collection of products, the companies aim to create a consistent engagement feature across different categories of casino entertainment.

The announcement does not provide detailed performance figures, financial terms or information about the contribution of individual brands to the rollout. However, the initial deployment establishes B2Tech as the first client identified by the companies to bring the combined offering into operation.

A broader engagement strategy for operators

The integration brings together three elements of the companies’ offering: RubyPlay’s casino content, Splash Tech’s free-to-play products and its real-money jackpot engine. RubyPlay also provides engagement features such as free spins, rewards, missions and tournaments, expanding the range of tools available to platform partners.

These products serve different purposes within an operator’s engagement strategy. Free-to-play games can provide an alternative way for users to interact with a brand without placing real-money wagers. Casino content supplies the games themselves, while jackpots add a shared prize feature that can extend across multiple compatible titles.

The commercial objective, as presented by the companies, is to give operators a more connected selection of products through one supplier relationship. Such an arrangement may simplify the process of coordinating content and engagement features, although its practical value will depend on implementation, operating costs and player response.

Tsachi Maimon, CEO of RubyPlay, said: “With RubyPlay and Splash Tech together, we can help operators win new players and get more value from each one. Free-to-play attracts new players in a more creative and cost-effective way, while our premium content and jackpots keep them playing for longer.

“That’s the commercial logic behind our Splash Tech acquisition; helping our partners become more efficient and more profitable. Our deal with B2Tech is the first to bring it all together and running jackpots across all the content on one of Africa’s largest platforms is exactly the kind of volume Splash Tech was built for.”

Maimon’s comments underline the strategic rationale behind the acquisition. The combined portfolio is intended to support several stages of the player journey, from initial interaction through to continued participation across the casino offering. These are stated commercial objectives rather than independently published results from the B2Tech rollout.

B2Tech expands its engagement offering in African markets

The launch also illustrates the importance of adapting platform services to the needs of individual operator brands. B2Tech already supports several businesses in African markets, giving it an established distribution channel for introducing new casino features through existing platform relationships.

Marcel Elfersy, CEO of B2Tech, said: “We’re proud to be leading the market with new and exciting products for our partner brands. In competitive markets, it’s not enough to offer great games. Players expect real engagement and entertainment and that’s what keeps them coming back.

“RubyPlay and Splash Tech now give us both through one partnership. The real-money jackpot adds a new layer of excitement across the full casino offering on our platform and being first to bring it to our markets is exactly where B2Tech wants to be.”

The initial rollout includes brands operating in Guinea, Zambia and Rwanda. Those markets have their own licensing and compliance requirements, so the availability of a shared technical solution does not remove the need for market-specific checks. Operators must consider applicable rules covering game availability, promotion, eligibility and player protection when introducing new features.

For example, Guinea’s Authority for the Regulation of the Gaming Sector and Related Practices publishes information about authorised gambling platforms. RubyPlay also identifies its regulatory status on its corporate website, while the Malta Gaming Authority maintains information about relevant gaming authorisations. These resources illustrate why jurisdictional requirements remain an important part of any cross-market deployment.

Splash Tech brings a cross-game jackpot model

Adam Wilson, CEO of Splash Tech, added: “We have always had a special relationship with B2Tech, so it’s especially rewarding to see them take our real-money jackpot to market. “Players can watch the jackpots grow in the lobby, opt in once and play for them on any game. Seeing it go live and exceed our expectations has been a proud moment for the whole team. With RubyPlay alongside us, this is only the beginning.”

The description outlines the intended user experience. Players can see jackpot values increase in the casino lobby and opt in before playing eligible games. The system is designed to allow participation across compatible titles rather than requiring users to remain within a single supplier’s games.

For operators, this model creates an opportunity to present a common promotional feature throughout different sections of a casino platform. However, the announcement does not specify the complete jackpot rules, eligible-player conditions, prize funding arrangements or precise technical requirements for each supported game. Those details remain relevant when evaluating how the feature operates in practice.

For Splash Tech, the B2Tech deployment also provides a route to distribute its jackpot technology through an established platform provider. Its integration with RubyPlay’s content and engagement portfolio gives the companies a broader offering to present to existing and prospective partners.

Conclusion

The B2Tech rollout represents a significant product integration for RubyPlay and Splash Tech, bringing casino content, free-to-play games and real-money jackpots together within one platform relationship. Its initial deployment across brands in Guinea, Zambia and Rwanda demonstrates how the combined technology can be introduced through existing operator infrastructure.

The commercial opportunity lies in connecting features that have traditionally been supplied separately. Operators gain access to a broader engagement package, while the suppliers can present a more integrated proposition to the market. Whether the arrangement delivers measurable improvements in acquisition, retention or commercial performance will depend on results that have not yet been disclosed.

The next stage will be determined by how effectively the technology performs in live operating environments, how additional operators respond to the combined offer and how the companies manage market-specific requirements. For now, the launch establishes a practical example of RubyPlay’s broader engagement strategy and gives B2Tech an expanded selection of tools to offer its partner brands.

FAQs

What is the B2Tech and RubyPlay partnership about?
The partnership brings RubyPlay casino content together with Splash Tech’s real-money jackpot technology on B2Tech’s platform. It is the first reported integration of these products for a B2Tech client.

What role does Splash Tech play in the agreement?
Splash Tech provides free-to-play products and real-money jackpot technology. Its jackpot engine is designed to operate across compatible games from multiple providers rather than being restricted to one supplier’s portfolio.

Which brands are included in the initial rollout?
The announcement identifies YellowBet in Guinea, GSB Zambia and Winner in Rwanda as participating B2Tech-powered brands.

When did RubyPlay content become available through B2Tech?
RubyPlay content has been live on the B2Tech platform since June 2026, according to the announcement.

How long have B2Tech and Splash Tech worked together?
The companies have worked together for five years, with Splash Tech supplying free-to-play games to B2Tech before the real-money jackpot rollout.

Can Splash Tech jackpots work with games from other providers?
Yes. The announced technology is designed to operate across compatible games from different suppliers, including slots, live casino games, table games and crash titles.

What engagement tools does RubyPlay offer?
RubyPlay’s broader portfolio includes casino content and engagement features such as free spins, rewards, missions and tournaments. The addition of Splash Tech expands this offering with free-to-play products and real-money jackpots.

What is the main benefit of a cross-game jackpot?
A cross-game jackpot can provide a shared engagement feature across multiple compatible titles. This allows operators to offer a more connected casino experience, subject to the applicable jackpot rules and technical conditions.

Does the new integration guarantee better player retention?
No. The companies have described player acquisition and retention as commercial objectives of their combined offering, but the announcement does not provide independently verified performance figures proving an improvement.

What could the B2Tech rollout mean for future partnerships?
The rollout provides an example of how casino content and engagement technology can be combined within a single platform relationship. Its future impact will depend on operator adoption, implementation outcomes and performance in the relevant markets.