Evoplay unveils its Winter Season of Legends with €1 million in prizes

Evoplay has announced the Winter edition of its Season of Legends campaign, a seasonal promotional initiative featuring a €1 million prize pool and a range of interactive features for casino operators. Scheduled to run from December 2026 to February 2027, the campaign brings together several promotional mechanics designed to support engagement across the Christmas period, New Year celebrations and Valentine's Day.

The latest edition builds on a coordinated approach to seasonal promotions, combining scheduled competitions with recurring prize opportunities and additional interactive features. Rather than concentrating activity around a single festive event, Evoplay aims to provide its partners with a broader promotional framework that can operate across multiple stages of the winter season.

The campaign is intended to give participating operators access to a collection of features within one coordinated package. This approach allows them to plan promotional activity around different seasonal occasions while offering players several ways to participate throughout the campaign period.

A campaign designed for the full winter season

The Winter edition of Season of Legends is scheduled to cover three consecutive months, bringing together promotional opportunities associated with Christmas, New Year and Valentine's Day. These occasions provide the framework for an extended campaign calendar rather than a short-term activation tied to one particular holiday.

For casino operators, the timing creates an opportunity to plan seasonal activity in advance and distribute promotional features across the winter period. A campaign that extends beyond individual holidays can also offer greater flexibility when scheduling tournaments, interactive promotions and recurring prize opportunities.

Evoplay is encouraging its partners to integrate early so they can prepare their participation and make use of the full promotional calendar. Early integration may help operators coordinate their marketing plans, technical requirements and campaign schedules before the main seasonal activity begins.

The company has positioned the campaign as a ready-to-use package that brings several mechanics together. Its structure is intended to reduce the need for operators to organise each promotional element as an entirely separate initiative, although individual implementation requirements will depend on the participating platform and its configuration.

Multiple mechanics support ongoing engagement

The Winter campaign combines a Tournament, a Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops and the newly introduced Lucky Scratch Cards feature. Each component serves a different purpose within the overall promotional structure.

The Tournament introduces a competitive element, while the Wheel of Fortune provides another interactive format for participation. Together, these features give operators options for organising scheduled promotional activity around particular campaign phases.

Infinity Prize Drops are designed to provide recurring opportunities throughout the campaign. According to the announcement, the feature will operate for 28 consecutive days each month, independently of the Tournament and Wheel of Fortune phases.

This scheduling arrangement creates a distinction between recurring prize activity and promotions linked to specific dates or competition periods. It also allows Infinity Prize Drops to maintain a presence in the campaign calendar between other scheduled activations.

New Year Prize Drops will run daily from 1 December 2026 to 31 January 2027. The planned period extends across the Christmas season and into the beginning of 2027, giving operators a longer window for festive promotional activity.

The combination of recurring and scheduled mechanics is a central element of the campaign's structure. Instead of relying exclusively on a single event, participating operators can draw on several formats within the same seasonal framework.

Lucky Scratch Cards adds a new interactive feature

A notable addition to the Winter edition is Lucky Scratch Cards, which introduces another way for players to interact with the promotional package. Evoplay describes the feature as a mechanism intended to renew interest during quieter periods within the campaign calendar.

The feature provides an additional promotional option alongside the Tournament, Wheel of Fortune and prize drop mechanics. Its inclusion broadens the available formats and gives operators another feature to consider when planning activity across the winter months.

According to the announcement, Lucky Scratch Cards can be activated through a Balance Increase connection without requiring additional setup. This is a stated integration benefit that may be relevant to operators seeking to incorporate the feature into their existing promotional arrangements.

The precise implementation process and availability will depend on the relevant operator's platform and campaign configuration. Operators should confirm the applicable technical requirements and promotional terms before activating the feature.

A coordinated package for casino operators

The overall proposition centres on bringing multiple promotional opportunities together within one campaign. For operators, this can provide a structured starting point for planning activity across a period that includes several major seasonal occasions.

The different mechanics may also allow operators to vary their promotional formats throughout the campaign. Competitions, recurring prize drops and interactive scratch cards serve distinct roles, giving marketing teams options when building a schedule for their audiences.

A coordinated calendar can help operators plan when different features are introduced and how they fit into broader seasonal communications. However, the results of any promotional initiative will depend on individual implementation, audience preferences and the conditions under which each feature is offered.

Evoplay's approach reflects a wider business objective of supporting sustained interaction rather than concentrating all promotional activity into a brief festive window. The Winter edition places that objective within a defined campaign period, supported by several mechanics and an announced prize pool of €1 million.

Diana Larina outlines the campaign's strategy

Diana Larina, CMO at Evoplay, said: “The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey.

“The winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.”

Larina's comments underline the campaign's focus on continuity and coordination. The promotional calendar brings together multiple seasonal occasions while allowing operators to consider different formats at different points during the winter period.

The emphasis on a unified package also highlights the importance of advance planning. With recurring features operating alongside scheduled promotions, operators will need to determine how the available mechanics fit their individual marketing calendars and platform requirements.

Planning, compliance and implementation

Operators considering participation should review the campaign details and confirm the conditions applicable to their intended markets. These checks may include promotional eligibility, prize allocation, feature availability and the terms that must be presented to participants.

The stated prize pool does not, by itself, establish how rewards will be distributed or what individual participants may receive. Operators should therefore consult the applicable campaign documentation for details on eligibility, participation requirements and prize distribution before publishing promotional materials.

Responsible marketing considerations also remain important when seasonal campaigns are designed and deployed. Where relevant, operators should take account of applicable licensing obligations, customer protection requirements and the appropriate customer interaction guidance in their jurisdictions. Information about gambling support resources should remain accessible alongside promotional communications where required.

For technical and commercial details, interested partners should consult Evoplay's official website and contact their designated company representatives to establish the available integration options and current campaign terms.

Conclusion

Evoplay's Winter edition of Season of Legends brings together an announced €1 million prize pool and several promotional mechanics within a campaign scheduled to run from December 2026 to February 2027. By combining tournaments, a Wheel of Fortune, recurring prize drops and the new Lucky Scratch Cards feature, the initiative offers participating operators a coordinated structure for seasonal activity.

The inclusion of Infinity Prize Drops and daily New Year Prize Drops provides additional promotional touchpoints beyond individual holiday events. Meanwhile, Lucky Scratch Cards expands the available formats and introduces another option for operators seeking to diversify their seasonal campaigns.

The significance of the Winter edition lies in its emphasis on continuity, variety and advance planning. Rather than focusing exclusively on a single festive activation, Evoplay has presented a broader package that spans several major occasions and allows different mechanics to operate within one campaign calendar.

For operators, the next steps will be to review the campaign documentation, confirm integration requirements and assess how the available features fit their commercial objectives and regulatory obligations. Ultimately, the campaign's practical value will depend on how each partner implements its components, communicates the applicable terms and evaluates performance throughout the season.

FAQs

What is Evoplay's Season of Legends campaign?
Season of Legends is a promotional campaign developed by Evoplay for casino operators. Its Winter edition combines several promotional mechanics within a coordinated seasonal programme.

When will the Winter edition of Season of Legends run?
The campaign is scheduled to run from December 2026 to February 2027, covering Christmas, New Year and Valentine's Day.

What is the announced prize pool for the Winter campaign?
The campaign announcement identifies a total prize pool of €1 million. Individual prize allocations and eligibility conditions should be confirmed through the official campaign documentation.

Which promotional features are included in the campaign?
The package includes a Tournament, a Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops and Lucky Scratch Cards.

What are Infinity Prize Drops?
Infinity Prize Drops are a recurring promotional feature scheduled to run for 28 consecutive days each month, independently of the Tournament and Wheel of Fortune phases.

When will New Year Prize Drops be available?
New Year Prize Drops are scheduled to run daily from 1 December 2026 through 31 January 2027.

What is Lucky Scratch Cards?
Lucky Scratch Cards is a new interactive feature introduced in the Winter edition. It is intended to provide another way for players to participate in the campaign.

Does Lucky Scratch Cards require additional setup?
According to Evoplay's announcement, the feature can be activated through a Balance Increase connection without additional setup. Operators should confirm the precise requirements for their platforms.

Who is Diana Larina at Evoplay?
Diana Larina is Evoplay's Chief Marketing Officer. She described the campaign as an initiative focused on sustained engagement and a coordinated seasonal experience for operators.

What should casino operators confirm before joining the campaign?
Operators should review integration requirements, participation conditions, prize distribution details and applicable market rules before launching the promotional features.