EGT opens a new Rome office to reinforce its long-term commitment to Italy

EGT has officially opened a new office in Rome, marking another step in its development in the Italian gaming market. The opening took place on 3 November 2026 and brought together operators, business partners and industry professionals. The new premises provide a local setting for the company to present its land-based equipment, showcase digital solutions and meet with existing and prospective partners.

A new base for EGT in Italy

Located on Via Salaria, one of Rome’s historic consular roads, the office includes a showroom for EGT’s latest slot cabinets and a dedicated area for the online gaming solutions of EGT Digital. Visitors were able to explore the products and speak with industry representatives in an informal business setting.

The event included a ribbon-cutting ceremony followed by remarks from Fabio Massimo Molinari, Director of EGT Italy. He described the opening as a milestone for the local team and connected the new premises with the company’s stated intention to develop its business in the country over the long term.

EGT outlines its long-term commitment

Molinari said Italy is a demanding and innovative market that offers suppliers opportunities to develop and demonstrate their capabilities. He also referred to the company’s current presence in the video lottery terminal (VLT) segment and its plans for the online channel.

He said: “I would like to thank all of you who are here with us tonight to celebrate this milestone for the local team of EGT. Italy has always been one of the most demanding and innovative gaming markets in the world and one of the first to be regulated. For us, it is an environment that encourages us to learn, evolve and demonstrate our capabilities. Opening our office in Rome is a clear statement of EGT’s long-term commitment to the Italian gaming sector.

Our company already maintains a significant presence in the VLT segment, where our games run on more than 1,000 machines across approximately 500 venues throughout nearly every Italian region, with titles like Shining Crown and Burning Hot being widely recognised by domestic players. EGT is also a preferred supplier of casino equipment, with products installed in some of the country’s premium gaming halls.

In the igaming sector, EGT Digital’s content continues to gain momentum and is currently available on numerous leading online casino websites. The company’s igaming platform is also expected to go live soon, enabling operators to offer players an enhanced gaming experience. I believe that these strong market positions, combined with our proven omnichannel approach and our team of ambitious and dedicated professionals, will be the key to growing alongside our partners in the country.”

The VLT figures and descriptions above reflect the information Molinari presented at the event. He said EGT games are available on more than 1,000 machines across approximately 500 venues in nearly every Italian region. Shining Crown and Burning Hot were among the titles he identified.

Land-based products and local partnerships

The Rome showroom gives EGT a dedicated place to present its slot cabinets to operators and other business partners. In-person demonstrations can support discussions about product features, technical requirements and potential commercial cooperation. The office also gives the local team a venue for meetings beyond major industry exhibitions.

Molinari also referred to EGT’s supply of casino equipment to Italian gaming halls. Together with its reported VLT presence, this forms the land-based part of the company’s activity in the market. The new location brings these products closer to local partners and gives them a point of contact with the EGT team.

EGT Digital strengthens the online offering

The dedicated EGT Digital area reflects the company’s interest in developing its online business in Italy. Molinari said its content is already available on numerous online casino websites and that the company’s iGaming platform is expected to launch soon. He did not provide a specific launch date.

The platform would add to the division’s existing digital content and broaden the range of solutions that can be presented to operators. EGT described its omnichannel approach as a way to develop its land-based and online activities alongside one another. The Rome office provides a shared local base from which those business lines can be discussed with partners.

Italy’s gaming sector operates within a regulated framework. The Agenzia delle Dogane e dei Monopoli, commonly known as ADM, is the public authority responsible for the regulation and control of gaming activities in the country. Its published materials cover remote gaming, entertainment machines and VLT gaming systems, placing suppliers and operators within a defined regulatory environment.

At EU level, the European Commission notes that there is no sector-specific EU legislation governing gambling services. Member states organise their own systems subject to EU law. This makes national regulatory frameworks particularly relevant for companies developing activities in different European markets. The Commission's overview of online gambling in the EU provides further context for this regulatory landscape.

Senior management attends the opening

EGT CEO Vladimir Dokov and Nadia Popova, the company’s Chief Revenue Officer and Vice President of Sales and Marketing, also attended the event. Dokov emphasised the strategic importance of Italy to EGT, while Popova described the opening as a step in the group’s development in the country.

She said: “I am confident that the opening of the office in Rome is an important step for our company’s development in the country—one that will help us achieve our goal of expanding our presence in the region.”

Their participation highlighted the importance attached to the Italian operation by the company's senior management. The office provides a dedicated location for maintaining business relationships and supporting discussions with operators interested in EGT's land-based and online portfolio.

Conclusion

EGT’s new Rome office gives the company a dedicated local base for presenting its land-based equipment and digital solutions to the Italian market. The showroom and EGT Digital area bring two parts of its product portfolio together while creating more opportunities for direct engagement with operators and business partners.

The company's stated VLT footprint provides context for the investment, while the planned development of its iGaming platform points to further activity in the online segment. Combining local representation with an established international product portfolio gives EGT another platform from which to pursue commercial cooperation in Italy.

Ultimately, the significance of the opening will depend on how the company develops its relationships and translates its existing presence into further opportunities. Nevertheless, establishing a dedicated Rome office represents a tangible commitment to the market. As EGT continues to develop its land-based and digital activities, the new premises provide a foundation for closer cooperation with Italian partners and support its stated ambition to build a lasting position in the country's gaming industry.

FAQs

Where has EGT opened its new office in Italy?
EGT has opened its new office on Via Salaria in Rome. The location includes a showroom for its slot cabinets and a dedicated area for EGT Digital's online gaming solutions.

When did EGT officially open its Rome office?
The opening ceremony took place on 3 November 2026. The event welcomed operators, business partners and other professionals from the gaming industry.

What facilities are available at the new EGT office?
The premises feature a showroom displaying EGT's latest slot cabinets and a separate space presenting EGT Digital's online gaming products and solutions.

Who is Fabio Massimo Molinari?
Fabio Massimo Molinari is the Director of EGT Italy. He addressed attendees during the Rome office opening and discussed the company's business activities and objectives in the Italian market.

How many VLT machines feature EGT games in Italy?
According to figures shared by Molinari, EGT games are available on more than 1,000 VLT machines across approximately 500 venues in nearly every Italian region.

Which EGT games were mentioned during the opening event?
Molinari specifically mentioned Shining Crown and Burning Hot as titles recognised by players in the Italian market.

What role does EGT Digital play in the Italian market?
EGT Digital supplies online gaming content that is available on numerous online casino websites. The division is also preparing to introduce its iGaming platform, according to the company's announcement.

Has EGT confirmed the launch date of its iGaming platform in Italy?
No specific launch date was provided during the opening event. Molinari indicated that the platform was expected to go live soon.

Who attended the opening of EGT's Rome office?
The event included Fabio Massimo Molinari, EGT CEO Vladimir Dokov and Nadia Popova, Chief Revenue Officer and Vice President of Sales and Marketing, alongside operators and business partners.

Why is the new Rome office important for EGT?
The office provides a dedicated local base for presenting products, meeting operators and strengthening business relationships. It also reflects EGT's stated intention to continue developing its presence in Italy.