BETBY expands Betby Games with eKabaddi, eBoxing, eVolleyball

BETBY, a recognised supplier in the international sportsbook sector, has taken another strategic step to broaden its proprietary esports content offering, Betby Games. In its latest announcement, the company confirmed the release of three new e-simulated sports titles — eKabaddi, eBoxing, and eVolleyball.

With the addition of these titles, the Betby Games portfolio now contains 22 distinct sports simulations, making it one of the most comprehensive esports feed offerings in the market. This expansion reinforces BETBY’s positioning as a provider of both high-frequency and locally relevant betting content for global operators.

The new launches are designed to cater to varied audience preferences, combining mainstream sports appeal with niche markets that have passionate fanbases. Each title has been created to align with BETBY’s strategy of diversifying its content, offering something unique for every region while maintaining the capacity for international engagement.

The significance of eKabaddi’s debut

Among the three launches, eKabaddi stands out as a particularly notable milestone. BETBY states that eKabaddi represents the industry’s first-ever fully simulated and exclusive Kabaddi title, created to cater to audiences in regions where the sport holds deep cultural importance, particularly within Asia.

The release of eKabaddi coincides with the upcoming twelfth season of the Indian Pro Kabaddi League, creating a timely connection between the virtual and real-world sporting calendar. The title includes two main tournaments — the Indian Pro League and a World Cup — providing continuous entertainment for fans.

In terms of scale, eKabaddi offers over 7,500 monthly matches. Every match is played in two halves of five minutes each, reflecting the tempo and competitive format characteristic of the sport in its traditional form. The design allows operators to maintain round-the-clock engagement, even during breaks between live events, and offers betting opportunities that keep fans involved beyond the traditional season.

The introduction of a Kabaddi simulation is a direct response to the increasing popularity of the sport, which has seen significant growth in both viewership and commercial value over recent years. It also marks a broader trend in the esports betting industry, where operators are expanding into sports traditionally underrepresented in digital formats.

eBoxing: Bringing legends and champions into virtual reality

The second major addition, eBoxing, provides a new digital space where boxing’s greatest names can face off in matches that have never been possible in real life. Using simulation technology, BETBY brings modern champions such as Tyson Fury and Oleksandr Usyk into the ring alongside legendary figures like Muhammad Ali, Mike Tyson, and the Klitschko brothers.

This feature opens up endless possibilities for fantasy matchups, allowing fans to imagine and bet on contests across generations and styles. The eBoxing format focuses on fast-paced action, with matches limited to a single two-minute round. This design caters to short-session engagement, where users can place quick bets and enjoy immediate results.

eBoxing operates across Light Heavyweight and Heavyweight divisions, with pre-match betting available on more than 20,000 monthly events. The combination of iconic fighters, brief match durations, and high event volume makes it an attractive addition to operators seeking high-intensity betting options.

eVolleyball: A fast-paced addition to virtual sports

The final new release, eVolleyball, aims to expand the Betby Games portfolio into yet another sporting discipline. The title launches with four national team tournaments, featuring both men’s and women’s competitions.

Matches are played in a one-set-to-25-points format, which ensures each game lasts around ten minutes — long enough to maintain viewer interest but short enough to enable high-frequency scheduling. The competitions draw inspiration from well-known tournaments such as the South American Championship and CEV EuroVolley, providing a sense of familiarity for fans who follow traditional volleyball events.

eVolleyball is expected to generate around 15,000 events per month, creating consistent opportunities for engagement and further diversifying the Betby Games content offering.

BETBY’s approach to content diversification

BETBY’s expansion strategy with these three titles reflects a broader industry shift towards providing tailored esports experiences. Rather than focusing solely on universally popular sports such as football or basketball, the company has invested in niche sports that have strong regional followings.

This approach not only broadens the appeal of Betby Games across different demographics but also allows operators to target specific markets more effectively. For instance, eKabaddi directly addresses demand in South Asian regions, while eBoxing’s global mix of fighters appeals to fans worldwide, and eVolleyball taps into both European and South American sporting traditions.

The inclusion of these diverse titles also helps operators fill the “live content gap” — the downtime between real-world sporting events. With esports simulations running 24/7, operators can maintain steady user engagement without being dependent on live sports schedules.

Industry context: The rise of esports simulations in betting

Esports simulations, or “e-sims,” have seen rapid growth over the past decade. Unlike traditional esports, which involve competitive video games played by human players, e-sims are AI-driven simulations of real-world sports. These simulations are designed to mimic the structure, pace, and unpredictability of the sports they represent, allowing for continuous betting opportunities.

One of the key benefits for operators is scalability. A single e-sim title can generate thousands of events each month, with full control over scheduling and outcomes, avoiding issues such as match cancellations or weather delays.

For bettors, e-sims provide a level of convenience and immediacy that traditional sports often cannot. Matches are shorter, results are quicker, and the variety of betting markets is extensive. BETBY’s inclusion of over 8,000 betting markets across its ecosystem demonstrates the scope of possibilities available.

Statement from BETBY’s Head of Sportsbook Product

Kirill Nekrasov, Head of Sportsbook Product at BETBY, highlighted the significance of these new launches, stating:

“We’re heading into the new sports season at full speed and pushing the Betby Games portfolio to new heights. Each of the new titles is unique and important for the market, we’re filling the live content gap across all directions. The launch of eKabaddi shows that for the Betby Games team, nothing is impossible.”

This comment reflects the company’s confidence in its ability to innovate within the esports betting space and adapt its offerings to emerging trends and audience demands.

• The current scope of Betby Games
• With the new additions, the Betby Games portfolio now includes:
• 22 titles covering a wide range of sports
• Over 80 tournaments
• More than 8,000 betting markets
• Support for over 400,000 monthly matches

This scale makes BETBY’s proprietary esports feed one of the most versatile and comprehensive in the industry, giving operators access to a constantly running stream of high-quality, simulated sporting events.

Outlook for BETBY and the esports betting industry

The release of eKabaddi, eBoxing, and eVolleyball illustrates how BETBY continues to invest in product innovation. As the esports betting sector grows, competition among suppliers is likely to intensify, making differentiation a key factor for long-term success.

By focusing on a blend of globally popular sports and niche markets, BETBY appears well-positioned to serve operators seeking both mass appeal and regional specialisation. The company’s ability to produce high-frequency content, combined with its scalable infrastructure, suggests it will remain a competitive player in the industry’s next growth phase.

Conclusion

The launch of eKabaddi, eBoxing, and eVolleyball marks a decisive step in BETBY’s ongoing expansion of its Betby Games portfolio. By introducing the industry’s first dedicated Kabaddi simulation alongside high-energy boxing and volleyball formats, the company has not only broadened its product range but also demonstrated a clear commitment to innovation and market adaptability.

These additions strengthen BETBY’s ability to cater to diverse betting audiences, from mainstream sports fans to enthusiasts of niche disciplines, while ensuring operators have access to reliable, round-the-clock content. In an increasingly competitive esports betting environment, BETBY’s strategic blend of global appeal and regional specialisation positions it to remain a prominent force in shaping the future of virtual sports wagering.

FAQs

What is eKabaddi?
eKabaddi is a fully simulated Kabaddi title launched by BETBY, offering over 7,500 matches per month, designed primarily for fans in Asia.

Why is eKabaddi considered an industry first?
It is the first exclusive Kabaddi simulation available for betting, aligning with the real-world Pro Kabaddi League season.

Who features in eBoxing?
eBoxing includes modern fighters such as Tyson Fury and Oleksandr Usyk, alongside legends like Muhammad Ali, Mike Tyson, and the Klitschko brothers.

How does eBoxing’s format work?
Matches last a single two-minute round, with pre-match betting available on over 20,000 monthly events across Light Heavyweight and Heavyweight divisions.

What is the structure of eVolleyball matches?
eVolleyball games are played in a one-set-to-25-points format, lasting around 10 minutes, and feature both men’s and women’s tournaments.

How many events does eVolleyball generate?
It is expected to produce around 15,000 events per month.

Why is BETBY focusing on niche sports?
The company aims to attract regional audiences and fill gaps between live sporting events with continuous betting opportunities.

What are e-sims in betting?
E-sims are AI-driven simulations of real-world sports, offering short, frequent matches for continuous engagement and betting.

How many titles are now in Betby Games?
With the latest additions, the portfolio includes 22 titles and supports over 400,000 monthly matches.

What is BETBY’s broader strategy?
To provide scalable, diverse, and high-frequency betting content that appeals to both mainstream and niche markets worldwide.