EvenBet launches Spins Poker to boost gaming revenue

EvenBet Gaming has announced the launch of its latest innovation, Spins Poker, a hybrid gaming solution that merges the most engaging features of poker and slot games. The company positions this as a first-of-its-kind commercial product designed to boost gross gaming revenue (GGR) and player engagement across both casinos and sportsbooks worldwide.

The product aims to address persistent challenges in the gaming industry, particularly the revenue gaps between live betting events, the high liquidity requirements for poker rooms, and the complexities of regulatory compliance that often slow the launch of new casino games.

By bridging the engagement gap between different verticals, EvenBet Gaming seeks to provide operators with a sustainable way to increase profitability and improve player retention without incurring excessive marketing or operational costs.

Tackling industry challenges with innovation

One of the most significant difficulties faced by bookmakers and online casinos is seasonal fluctuation in user activity. During off-peak sporting periods, betting volume typically declines, which directly impacts operators’ earnings. Traditional solutions, such as launching poker rooms or expanding into casino games, are not always practical because of liquidity limitations, market saturation, and licensing barriers.

Spins Poker has been designed to counter these issues efficiently. It combines the accessibility and excitement of slot gameplay with the strategic elements of poker, offering short sessions that can be completed in just five to seven minutes. This design helps retain player attention while delivering a new entertainment format that appeals to both casual bettors and regular poker players.

According to EvenBet Gaming, the game’s structure also allows for random multiplier wins of up to 1,000x, injecting a level of unpredictability and excitement typically associated with slot games into a poker framework.

Strong market evidence supports the concept

EvenBet Gaming cites independent research from the French poker market to support the commercial potential of Spins Poker. The data reveals that the “Spins” format has achieved overwhelming success in France, representing 94 percent of the market’s €349.5 million Sit & Go GGR in 2024.

This indicates a significant shift in player behavior toward short-format, high-intensity gameplay, a trend that aligns closely with global player preferences in both poker and slots. Based on this evidence, EvenBet Gaming estimates that its Spins Poker solution could increase operator GGR by up to €50 million annually while reducing player churn rates by approximately 10 percent.

The company also highlights research showing that up to 29 percent of sports bettors already participate in poker, making this hybrid offering particularly well-positioned to attract crossover players who enjoy fast-paced experiences.

Enhancing player engagement and acquisition

In an increasingly competitive market, player acquisition costs have become a central concern for operators. According to EvenBet Gaming, the cost of acquiring a poker player is three to six times lower than that of a traditional casino player, depending on the jurisdiction.

This cost efficiency, combined with the strong engagement potential of peer-to-peer formats, presents a strategic advantage for casinos and bookmakers seeking sustainable growth. Unlike games that rely solely on player-versus-house mechanics, Spins Poker emphasizes interaction between players, which typically results in longer session times and greater loyalty.

Furthermore, by integrating Spins Poker into existing platforms, operators can create a new acquisition channel that appeals to multiple player demographics without cannibalizing existing verticals.

Built for mobile and modern markets

Spins Poker has been specifically optimized for mobile devices, reflecting the industry’s rapid shift toward handheld gaming. The user interface is designed to be intuitive, fast, and responsive, ensuring that sessions remain engaging regardless of player experience level.

The game is also built to support cross-vertical play, allowing seamless integration between sportsbook, casino, and poker offerings. This unified approach gives operators the flexibility to retain users across multiple categories, thereby maximizing lifetime value.

A robust backend data analysis system enables operators to monitor performance metrics, including engagement rates, session volume, and revenue changes. These insights can be used to refine promotional strategies and improve player segmentation for long-term retention.

Commitment to innovation and responsible growth

EvenBet Gaming’s introduction of Spins Poker demonstrates the company’s ongoing commitment to responsible innovation within the gaming industry. The firm’s leadership has consistently emphasized the importance of providing regulated, transparent, and adaptable solutions that address both market demands and compliance obligations.

The company has also underscored that Spins Poker is fully compliant with standard gaming regulations and designed to support responsible gambling frameworks. By enabling short, self-contained game sessions, it aims to minimize excessive play time while still offering entertainment value and fair competition.

Statement from EvenBet Gaming’s leadership

Dmitry Starostenkov, CEO of EvenBet Gaming, elaborated on the strategic motivation behind the launch:

“Bookmakers across the globe are faced with real uncertainties as a result of sports betting seasonality, and launching poker rooms or casino content as a response is not always feasible due to constraints with liquidity and infrastructure.

For casinos, the biggest challenge is fierce competition, leading to the constant growth of CPA and lower profit margins due to the churn of these very expensive players.

Spins Poker has been designed specifically to address these issues. With an efficient two-week integration process and a tried and tested game format, this tool has the potential to boost GGR, resulting in sustained engagement and increased customer lifetime value.”

His remarks reflect EvenBet’s broader corporate mission: to equip operators with versatile solutions that increase profitability and reduce volatility across multiple verticals.

A fast and flexible integration process

One of the most attractive features of Spins Poker is its rapid two-week integration timeline, allowing operators to adopt the product without significant downtime or technical overhaul. The game can be added to existing systems with minimal disruption, ensuring a smooth transition and immediate operational benefits.

For operators managing diverse portfolios, this streamlined deployment process reduces both financial risk and resource strain, making Spins Poker an accessible solution for small and large companies alike.

Presentation at SiGMA Central Europe 2025

EvenBet Gaming officially unveiled Spins Poker at SiGMA Central Europe 2025, held in Rome. The event attracted major industry stakeholders, and EvenBet used the occasion to highlight the product’s real-world application potential for both bookmakers and online casinos.

Attendees were invited to engage with the company’s representatives at Stand 4065, where live demonstrations and discussions focused on how Spins Poker can increase GGR, improve player engagement, and strengthen brand competitiveness in saturated markets.

The event also reinforced EvenBet’s role as a leading innovator in the field of digital gaming technology, demonstrating how hybrid solutions like Spins Poker can reshape the industry’s future.

Outlook for the global gaming market

The release of Spins Poker comes at a time when the global gaming market is undergoing rapid transformation. Operators are increasingly seeking modular, data-driven, and regulation-ready solutions that can adapt to regional requirements while maintaining profitability.

As competition intensifies and user acquisition costs continue to climb, the introduction of flexible products such as Spins Poker is likely to become a key differentiator for companies aiming to expand their market share responsibly.

EvenBet Gaming’s continued focus on innovation, efficiency, and compliance positions the company to play an important role in the evolving digital entertainment ecosystem.

Conclusion

The launch of Spins Poker marks a significant milestone in EvenBet Gaming’s ongoing commitment to technological innovation and market adaptability. By merging the rapid excitement of slot mechanics with the strategic appeal of poker, the company has introduced a product that not only diversifies operator portfolios but also addresses long-standing industry challenges related to seasonality, player churn, and rising acquisition costs.

For casinos and bookmakers, Spins Poker represents a timely solution that delivers both financial and operational efficiency. Its ability to attract crossover players, sustain engagement during low-activity periods, and integrate seamlessly within two weeks provides a clear competitive advantage in an increasingly crowded marketplace.

Moreover, the game’s design reflects a forward-thinking approach to responsible and compliant gaming, balancing entertainment value with regulatory integrity. By offering short, well-structured sessions and advanced data analytics, Spins Poker enables operators to maintain transparency and accountability while maximizing performance outcomes.

As the global iGaming sector continues to evolve, products like Spins Poker will likely become central to future growth strategies, serving as bridges between traditional and emerging gaming verticals. EvenBet Gaming’s dedication to innovation, quality, and customer-centric design reaffirms its position as a trusted and forward-looking partner for operators worldwide seeking to expand responsibly and profitably.

FAQs

What is Spins Poker?
Spins Poker is a hybrid poker-slot game developed by EvenBet Gaming, designed to enhance engagement and increase operator revenue.

How does Spins Poker differ from regular poker?
It offers short 5–7 minute sessions with random multiplier wins, blending poker strategy with slot-style excitement.

Why is Spins Poker important for bookmakers?
It provides a way to sustain engagement during off-peak betting periods, countering seasonal declines in activity.

Can Spins Poker increase operator revenue?
Yes, research suggests it can increase GGR by up to €50 million annually while reducing player churn.

How long does integration take?
EvenBet Gaming offers a fast integration process of approximately two weeks for Spins Poker.

Is Spins Poker compliant with regulations?
Yes, the product is designed to meet standard gaming regulatory requirements across licensed jurisdictions.

What devices support Spins Poker?
The game is fully optimized for mobile and desktop devices, ensuring accessibility for all players.

What are the advantages for online casinos?
Casinos benefit from higher engagement, lower player acquisition costs, and increased lifetime value.

Who is Dmitry Starostenkov?
Dmitry Starostenkov is the CEO of EvenBet Gaming, responsible for overseeing the company’s product innovation strategy.

Where was Spins Poker unveiled?
The product was officially presented at SiGMA Central Europe 2025 in Rome, showcasing its industry potential.