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AdInMo and ZBD Partnership

AdInMo and ZBD Partnership
by
October 11, 2023
in Business News, iGaming News
211

In the dynamic world of mobile gaming, where innovation knows no bounds, AdInMo and ZBD have joined forces to introduce an exciting paradigm shift. The groundbreaking partnership heralds a new era in the gaming industry, allowing players to be rewarded for immersing themselves in in-game advertising, all while experiencing uninterrupted gameplay.

AdInMo, the trailblazing in-game advertising monetization platform that prioritizes players’ preferences, has unveiled a technology partnership with ZBD, a leading fintech company renowned for offering instant Bitcoin rewards to both gamers and developers. This collaboration represents a monumental leap forward, as it empowers players with tangible rewards for engaging with immersive display and video ads seamlessly integrated into their gaming experience.

AdInMo’s InGamePlay brand ads are strategically placed within the gameplay, ensuring they don’t disrupt the flow and thrill of gaming. This approach not only generates non-interruptive revenue for hundreds of developers but also enhances the overall player experience. What sets this innovation apart is that developers and publishers can now share a portion of the revenue generated from in-game ads with their players, in the form of real Bitcoin, all powered by ZBD’s Bitcoin Lightning technology. Additionally, AdInMo’s Rewarded InGamePlay ads blend popular reward-based monetization mechanics with innovative in-game formats, ultimately boosting player engagement and retention.

Kristan Rivers, the Co-Founder and CEO of AdInMo, expressed his enthusiasm about this groundbreaking collaboration, saying, “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”

“ZBD understands the nuances of the games ecosystem, and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay, to the market. With happy, rewarded players, the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo, it’s a win-win-win,” added Kristan Rivers.

The impact of this partnership has already been demonstrated by some key players in the industry. For example, Square Enix’s Ludo Zenith experienced an impressive 82% increase in ARPDAU (Average Revenue Per Daily Active User) after integrating ZBD rewards. Fumb Games’ Bitcoin Miner also witnessed remarkable results, with its day 30 user retention rate increasing by more than tenfold. Collaborating with AdInMo, ZBD can now extend its focus to rewarding player attention during gameplay itself, rather than just during breaks in play, thus expanding its approach to supporting mobile game monetization and retention.

The exciting part is that this new format is already available to participants of AdInMo’s developer community beta program. What’s even better is that no additional integration is required, as it’s seamlessly integrated into AdInMo’s existing SDK. Developers have the flexibility to enable Bitcoin rewards for their titles and decide how they want to share the revenues with their players. Importantly, the core game experience remains entirely unaffected, as rewards are funded directly from viewing in-game ads.

Ben Cousens, Chief Strategy Officer at ZBD, emphasized their dedication to the gaming industry, stating, “The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game.”

He added, “The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.”

This partnership not only transforms the way in-game advertising works but also raises a multitude of questions about its implications, benefits, and the future of gaming. Let’s delve into some of these questions and explore the exciting world of in-game advertising and Bitcoin rewards.

In an era where gaming has evolved from being just a pastime to a multi-billion dollar industry, innovation knows no bounds. AdInMo and ZBD have taken a leap forward to usher in a new era in the world of mobile gaming. This partnership not only offers developers new avenues for monetization but also transforms the way players experience in-game advertising.

Players now have the opportunity to enjoy their favorite games while reaping the rewards of Bitcoin, and developers can create additional revenue streams. The seamless integration of in-game ads ensures that the core gameplay experience remains uninterrupted, making this partnership a win-win for all parties involved.

With this collaboration, AdInMo and ZBD are driving the gaming industry towards a brighter future, where players, developers, and advertisers all benefit. Let’s dive deeper into this exciting development and explore the implications of this groundbreaking partnership.

The Powerhouse Partnership: AdInMo and ZBD

AdInMo, a name synonymous with innovative in-game advertising, has teamed up with ZBD, a leading fintech company specializing in Bitcoin rewards for gamers and developers. The result of this partnership is a fusion of cutting-edge technology and a deep understanding of the gaming ecosystem.

For players, this means they can now be rewarded for immersing themselves in in-game advertising, transforming what was once a passive activity into a lucrative endeavor. AdInMo’s InGamePlay brand ads, carefully placed within gameplay, offer a non-disruptive way to generate revenue for developers and enhance the overall gaming experience.

The true innovation lies in the fact that developers and publishers can now share a portion of the revenue generated from these in-game ads with their players, all in the form of real Bitcoin, thanks to ZBD’s Bitcoin Lightning technology. This new revenue-sharing model creates an exciting incentive for players to engage with in-game advertising and interact with brands.

A World-First: Rewarded InGamePlay Ads

One of the most significant aspects of this partnership is the introduction of Rewarded InGamePlay ads. These ads combine popular reward-based monetization mechanics with innovative in-game formats. This not only increases player engagement but also ensures that players stay invested in the game for a longer duration.

Kristan Rivers, Co-Founder and CEO of AdInMo, explained the motivation behind this groundbreaking approach: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”

This innovation is poised to change the way players interact with in-game advertising. It adds a new layer of excitement to the gaming experience, where players can not only enjoy the game but also earn real rewards for their engagement.

Real-World Success Stories

The impact of this partnership has been significant. Several gaming companies have already experienced remarkable results by integrating ZBD rewards. For example, Square Enix’s Ludo Zenith witnessed an 82% increase in ARPDAU, demonstrating the revenue potential of this approach. Additionally, Fumb Games’ Bitcoin Miner reported a remarkable outcome, with its day 30 user retention rate increasing by more than tenfold.

These real-world success stories underscore the effectiveness of rewarding players for their engagement with in-game ads. This model not only benefits players but also presents a lucrative opportunity for developers and publishers to maximize their revenue.

A Seamless Integration Process

What’s particularly appealing about this partnership is how easy it is for developers to integrate this new format. As part of AdInMo’s existing SDK, no additional integration is required. Developers can simply choose to enable Bitcoin rewards for their titles and decide how they want to share the revenues with their players. Importantly, this does not impact the core gameplay experience, as rewards are funded directly from viewing in-game ads.

This simplicity and flexibility ensure that developers can quickly take advantage of this new revenue-sharing model without overhauling their existing games. It’s a win-win situation for developers, who can monetize their games more effectively, and for players, who get to enjoy a seamless gaming experience.

A Shared Vision for the Future

Ben Cousens, Chief Strategy Officer at ZBD, articulated their commitment to the gaming industry: “The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game.”

He further emphasized the success of the model of rewarding players with a share of ad revenue, calling it the future of free-to-play engagement. This partnership streamlines this approach by linking rewards directly into the ads themselves in real-time, marking a material step-change in this net-positive disruption for games developers.

The Future of Gaming and Advertising

The AdInMo and ZBD partnership ushers in a new era for both the gaming and advertising industries. It recognizes the importance of player engagement and the need for seamless integration of advertising into gameplay. Players no longer need to endure disruptive ads; instead, they can enjoy a gaming experience that is not only uninterrupted but also rewarding.

The success stories of Square Enix’s Ludo Zenith and Fumb Games’ Bitcoin Miner showcase the potential of this approach. For developers and publishers, this partnership offers a novel way to increase revenue and retain players, ultimately creating a more sustainable business model.

As the gaming industry continues to evolve, partnerships like this one highlight the potential for innovation and the creation of win-win scenarios for all stakeholders. This new format not only benefits developers and players but also makes the gaming audience more valuable to advertisers. In a world where attention and engagement are at a premium, this partnership presents a solution that benefits everyone.

The future of gaming and advertising is undoubtedly an exciting one, where player experience and rewards take center stage. AdInMo and ZBD have set the stage for this transformation, and the gaming industry is eagerly watching as this partnership shapes the future of in-game advertising.

FAQs:

What is AdInMo, and what does it specialize in?
AdInMo is an in-game advertising monetization platform that specializes in integrating ads into mobile games in a way that players find enjoyable and non-disruptive.

Who is ZBD, and what does it offer to gamers and developers?
ZBD is a leading fintech company that provides instant Bitcoin rewards for gamers and developers, creating an innovative way to reward players for engaging with in-game advertising.

What makes the AdInMo and ZBD partnership groundbreaking?
This partnership allows players to be rewarded with real Bitcoin for viewing immersive in-game display and video ads, thereby enhancing their gaming experience.

How do AdInMo’s InGamePlay brand ads work, and what’s unique about them?
InGamePlay brand ads are seamlessly integrated into gameplay, generating revenue for developers without disrupting the gaming experience. This non-interruptive approach sets them apart.

How do developers and publishers benefit from this partnership?
Developers and publishers can share the revenue generated from in-game ads with their players in the form of real Bitcoin, creating an additional source of income and increasing player engagement and retention.

Can you provide examples of the positive impact of this partnership on games?
Square Enix’s Ludo Zenith saw an 82% increase in ARPDAU after integrating ZBD rewards, and Fumb Games’ Bitcoin Miner experienced a more than tenfold increase in day 30 user retention.

How does this partnership affect the core gameplay experience for players?
The core gameplay experience remains unaffected as rewards are funded directly from viewing in-game ads, ensuring an uninterrupted gaming experience.

Is the new format available to all developers, and is additional integration required?
The new format is available to participants of AdInMo’s developer community beta program, and no additional integration is necessary.

How does this partnership benefit the gaming industry and advertisers?
The partnership enhances the value of the gaming audience for advertisers by rewarding players, making them more attentive and engaged, and thus creating a win-win scenario for all parties involved.

What does the future hold for in-game advertising and Bitcoin rewards?
This partnership represents a significant step toward the future of free-to-play engagement, where players are rewarded with a share of ad revenue. It marks a material step-change in the gaming industry’s approach to monetization and player engagement.

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I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016.

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