Alea Heads to SBC Summit Lisbon with Two SBC Awards Nominations

September 28, 2026

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Alea will arrive at SBC Summit Lisbon shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the upcoming SBC Awards.

The two nominations recognise both Alea’s aggregation solution and the culture supporting its teams across the business. They follow Founder Alexandre Tomic’s win as Leader of the Year at the SBC Awards in Malta earlier this year.

“Winning Leader of the Year in Malta was a great moment, but the important part is the work that leads to it,” said Alexandre Tomic, Founder of Alea. “You don’t build a company alone. It comes from having people who care about what they do, take ownership, and are not afraid to challenge things when they can be better. These nominations recognise that effort and the people who make it possible.”

Alea will attend SBC Summit Lisbon from 29 September to 1 October, with its team available at Booth B213. Founder Alexandre Tomic, CEO Jordi Sendra, CFO Juan Carlos Rovira, Head of Payments Karolis Dula, and Head of PR & Communications Märit von Stedingk will attend, alongside representatives from Account Management, Partnerships, Marketing, and Business Development.

Throughout the event, the team will meet with operators, studios and industry partners to discuss Alea’s aggregation solution, including Alea Jackpot and Alea Pay.

Alea will also take part in several sessions throughout the summit, covering sweepstakes, branding and the development of Brazil’s regulated market.

Alea Leadership on Stage

30 September, 11:40 — Solo presentation: Alexandre Tomic will present “Beyond the Hype: What the Data Really Says About Sweepstakes” on the Global & Emerging Markets Stage – Western Europe, Stage 2.
30 September, 14:00 — Press conference: Alexandre Tomic and Jordi Sendra will present “The Sweepstakes Phenomenon: The Data Reshaping Online Casino.”
1 October, 11:00 — Panel: Alexandre Tomic will join “Copycat Culture: Branding Beyond Visual Identity” on the Tech Stage.
1 October, 12:00 — Panel: Jordi Sendra will join “Brazil Unfiltered: What Leaders Actually Think” on the Global & Emerging Markets Stage – Latin America, Stage 2.

Luck Decoded at Booth B213

Alea will also launch Luck Decoded, a live activation featuring four vaults and a reveal at 4:00 PM each afternoon. Visitors will receive a unique code, with selected combinations used to open the vaults in front of the crowd. Sealed envelopes will add a different turn to each reveal, with their contents remaining undisclosed until they are opened live.

The campaign draws on Alea’s line, “With Alea, you don’t need luck.” Luck will decide what happens when the vaults open, but Alea does not leave its work with clients and partners to chance.

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimize financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

FAQs

Why is Alea attending SBC Summit Lisbon?
Alea will attend SBC Summit Lisbon to meet operators, studios and industry partners, showcase its aggregation solutions and participate in several conference sessions.

Which SBC Awards nominations has Alea received?
Alea has been shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the SBC Awards.

Where can visitors meet Alea at SBC Summit Lisbon?
Visitors can meet the Alea team at Booth B213 from 29 September to 1 October.

What products will Alea showcase at SBC Summit Lisbon?
Alea will discuss its game aggregation platform, Alea Jackpot and Alea Pay with operators and industry partners.

What is the Luck Decoded activation at Alea's booth?
Luck Decoded is a live activation featuring four vaults, unique visitor codes and daily reveals at 4:00 PM at Booth B213.