Asking “who, how, and why” is changing your content game
The AI vs. human content debate has been circulating for months, and while some may consider it a stale topic, it’s only getting more interesting. Recently, Google acknowledged that AI-generated content is acceptable as long as it purposefully serves humans. However, producing content that manipulates Google’s search results is a big no-no.
The question that arises is, how do we differentiate between useful AI-generated content and content that’s intended to mislead people? This is where “Who, How, and Why” come into play. Google has added a new subsection to its “people-first” content section that includes these three questions, providing additional guidance on content creation.
According to this new subsection, evaluating content with these three questions could be a gamechanger and a sure way to get rewarded by Google’s systems.
Who let the content out? Who?!
Understanding the E-A-T (Expertise, Authority, and Trust) of content creators is crucial for people to comprehend the reliability and relevance of content. That’s where the “who” question comes in. Mentioning who created the content adds to its reliability and relevancy. Therefore, it’s recommended to add accurate authorship information, such as bylines, where readers might expect it.
The How of Content
Knowing how the content was produced not only provides useful insights but also helps build trust with the readers. For instance, product reviews that show how many items were tested, what the results were, and how the testing was done are more trustworthy. Similarly, revealing the process of automated content creation for AI-generated content can help readers and viewers understand the extraordinary and beneficial role automation plays. Therefore, disclosing the process of automated content creation is advisable, so if someone thinks, “How was this created?”, they have an answer.
The Existential Why
Perhaps the most important question among all three is why the content was created in the first place. This is where we talk about the purpose of creating content. If it’s created to help people, it’s useful to visitors who visit our website directly. Explaining its existence means aligning with E-A-T, which is what Google’s systems seek to reward.
On the other hand, if the purpose of creating content is to lure search visitors, it’s a direct violation of Google’s spam policies, which can have an adverse effect on the website’s ranking or worse, result in the removal of content altogether.
Key Takeaway
To Google, it doesn’t matter whether content is created by humans or machines—it wants to see content that genuinely helps people. Manipulative content won’t be tolerated, and Google will eventually detect and take action, from a ranking penalty to total content removal. Although Google doesn’t need an explanation of “who, how, and why” to rank content, including that kind of information can often be beneficial.
Claire
A highly motivated, results-driven, enthusiastic and ambitious writer. I can offer you well researched and high-quality article writing on any topic for your website or blog and can as well re-write your existing web content.
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