Betable partners with Delasport to strengthen global sportsbook growth

Betable has partnered with Delasport to strengthen its sportsbook capabilities and provide operators with a more integrated technology proposition for launching and scaling betting brands across regulated international markets. The partnership is already live across eight brands according to the announcement and represents a significant step in Betable’s strategy to expand its multi-vertical platform.

The collaboration brings Delasport’s sportsbook technology into Betable’s modular platform. This allows operators to access sportsbook functionality alongside existing casino, player account management, CRM, payments, compliance and operational capabilities through a more unified technology environment.

Betable expands its sportsbook proposition

The partnership places sportsbook technology more firmly within Betable’s broader platform strategy. Rather than requiring operators to build separate technology stacks for casino and sports betting, the integration is designed to support a more connected operating model.

For operators managing multiple brands or targeting different regulated jurisdictions, this type of architecture can be particularly relevant. A common platform can help reduce technology fragmentation while giving businesses the option to configure products and integrations according to their individual commercial and market requirements.

Betable describes its platform as modular and scalable, with the ability to connect different verticals and services without requiring an entirely separate infrastructure for every new proposition. The addition of Delasport’s sportsbook capabilities therefore extends the range of products that can be delivered through the same core environment.

The development also comes as operators increasingly seek technology solutions that can support both sportsbook and casino activity without creating disconnected player experiences.

Delasport sportsbook integration supports a unified journey

A central element of the partnership is the integration of Delasport’s sportsbook directly into Betable’s platform. The companies say this approach enables operators to combine betting functionality with the wider account, wallet and operational infrastructure already available through Betable.

For customers, the practical objective is a more consistent journey between different gaming verticals. For operators, the benefit is the ability to manage sportsbook and casino capabilities within a technology structure that is designed to work together rather than relying on isolated systems.

The integration is also intended to give operators greater flexibility as their businesses evolve. New brands can be launched using the existing technology foundation while market-specific capabilities can be added where required.

This model can be especially important for businesses operating across jurisdictions because regulatory requirements, product preferences and market conditions can vary considerably from one territory to another.

Embedded horse racing adds further sportsbook depth

Horse racing is another important part of the integration. Delasport’s horse racing product is embedded within the sportsbook rather than sending users to a separate third-party environment.

This approach is designed to preserve continuity across the betting experience. Players can move between sportsbook activity, horse racing and other account functions within a connected environment.

Native horse racing can also provide operators with an additional betting vertical that complements broader sports coverage. Its value is not limited to product variety. Integrated functionality can also make it easier for operators to manage the overall player journey through a single technology framework.

Betable CEO Warren Jacobs highlighted this element of the partnership in the announcement, pointing to the relevance of Delasport’s horse racing experience while also stressing the broader technology integration.

“Sportsbook is an important part of Betable’s growth strategy and of the proposition we offer our operator partners,” said Warren Jacobs, CEO Betable.

“Delasport gives us a strong, modern sportsbook product with the local relevance required for markets such as the UK. Its embedded horse racing experience is particularly valuable, but just as importantly, the technology integrates naturally with our wider platform.

“Our operators can deliver a joined-up player experience across casino and sportsbook while retaining the flexibility to launch new brands, enter new markets and adapt their proposition as they grow.”

Delasport brings sports betting technology and market tools

Delasport’s contribution extends beyond the core sportsbook interface. Its platform includes broad sports coverage together with in-play capabilities, personalisation tools, recommendations, engagement functionality and risk management technology.

These functions are increasingly significant in a competitive sportsbook environment where operators must differentiate not only through the number of betting markets they offer but also through the quality of the overall user experience.

Real-time engagement capabilities can allow operators to respond to activity during live events while personalised recommendations can help tailor content to individual users. Risk management functionality is also a fundamental element of sportsbook operations as operators need to balance commercial performance with controls appropriate to their markets.

Delasport has continued to develop its sportsbook and iGaming technology for regulated markets. The company identifies multiple international jurisdictions across Europe, North America and other regions within its broader market strategy.

Oren Cohen Shwartz, CEO of Delasport, said: “We are proud to partner with Betable and support its operator partners’ sportsbook growth in the UK and beyond.

“Betable has developed a strong, scalable platform and has a clear understanding of what operators need to compete in demanding markets. With eight brands already live, the partnership demonstrates the scalability and strength of the combined proposition. Together, we deliver a superior Sportsbook experience, combining native horse racing with smart personalisation, tailored recommendations, real-time engagement and distinctive betting features designed to drive engagement and retention.”

Eight brands demonstrate the integration's operational scale

The fact that the partnership is already live across eight brands provides an important operational dimension to the announcement. Rather than representing only a future integration project, the arrangement has already progressed into active deployment.

For technology providers and operators alike, live implementation can be an important indication of how effectively different systems work together in practical operating conditions.

The eight-brand rollout also reflects the potential for the integration to support multiple operator propositions. Each brand may have its own commercial identity, customer strategy and market focus while still relying on a shared technology foundation.

This type of setup can be valuable for businesses seeking to scale while keeping technology operations manageable. It can also support faster product deployment when operators do not need to establish an entirely new core infrastructure for every market entry.

Supporting expansion across regulated international markets

Betable’s broader strategy is focused on creating a multi-vertical platform capable of supporting operators across Europe, North America, LatAm, Africa and Asia.

International expansion in regulated gambling markets requires more than simply making a sportsbook available. Operators must account for licensing conditions, market-specific product expectations, payments, compliance processes, customer management and responsible gambling obligations.

A modular platform can provide a practical framework for addressing those requirements because different capabilities can be combined according to the needs of each jurisdiction.

The UK is specifically highlighted in the partnership announcement as an important market for the combined sportsbook proposition. For operators active in Great Britain, market access and compliance remain critical considerations alongside product functionality and commercial performance.

The UK Gambling Commission remains the relevant regulatory authority for gambling businesses operating in Great Britain, making regulatory alignment an essential part of any technology strategy targeting that market.

A broader multi-vertical approach

The Delasport relationship is also relevant to the wider evolution of Betable’s platform. Casino remains part of its core proposition while sportsbook and other vertical capabilities can be integrated into the same technology environment.

For operators, a multi-vertical approach can support a broader customer proposition while reducing the need to manage disconnected technology ecosystems.

The ability to combine sportsbook, casino, CRM, payments and compliance services also creates opportunities for operators to take a more unified approach to customer management. Instead of treating each vertical as an independent operation, businesses can build strategies around a shared player account and technology infrastructure.

That model can be particularly valuable for brands seeking to expand into additional betting products without significantly increasing the complexity of their underlying systems.

What the partnership means for operators

At an operational level, the Betable and Delasport partnership offers operators a route to access sportsbook capabilities without abandoning the broader platform structure they use for other verticals.

The proposition combines Betable’s modular technology environment with Delasport’s sportsbook expertise. This includes sports coverage, in-play functionality, horse racing, personalisation, recommendations, engagement tools and risk management.

The strategic value will ultimately depend on how individual operators deploy the technology within their licensed markets. However, the existing rollout across eight brands suggests the partnership has moved beyond a purely conceptual stage.

Conclusion

Betable’s partnership with Delasport reflects the growing importance of flexible technology architecture for operators seeking to compete across multiple regulated markets. By integrating Delasport’s sportsbook technology with Betable’s existing platform, the companies are positioning the combined proposition around a more unified approach to sportsbook and casino operations.

The embedded horse racing offering adds another layer to the sportsbook proposition while the broader integration provides operators with access to betting technology alongside account management, CRM, payments and compliance capabilities.

With eight brands already live, the relationship also demonstrates that the integration is being deployed in active operations rather than presented solely as a future roadmap. As Betable continues to pursue a multi-vertical strategy across international markets, the Delasport collaboration could become an important component of its efforts to provide operators with scalable technology that supports expansion while keeping the underlying architecture connected and adaptable.

FAQs

What is the Betable and Delasport partnership?
The partnership integrates Delasport’s sportsbook technology into Betable’s modular iGaming platform, allowing operators to access sportsbook capabilities alongside existing casino and operational services.

How many brands are already live with the integration?
According to the partnership announcement, the integration is already live across eight brands.

What sportsbook technology does Delasport provide?
Delasport provides sportsbook technology covering sports betting, in-play functionality, personalisation, recommendations, risk management and other betting features.

Does the integration include horse racing?
Yes. A key element of the integration is Delasport’s embedded horse racing product, which is incorporated directly into the sportsbook experience.

Why is embedded horse racing important?
An embedded horse racing product can provide a more consistent player journey by keeping horse racing within the sportsbook instead of directing users to a separate third-party experience.

Which markets is the partnership targeting?
The partnership is designed to support regulated international markets, with the announcement specifically highlighting the UK while identifying broader opportunities across Europe, North America, LatAm, Africa and Asia.

What does Betable provide alongside the sportsbook?
Betable’s platform includes capabilities such as casino, player account management, CRM, payments, compliance and operational technology alongside sportsbook integration.

Who is Warren Jacobs?
Warren Jacobs is identified in the announcement as CEO of Betable and provided comments regarding the strategic importance of sportsbook to the company’s platform proposition.

Who is Oren Cohen Shwartz?
Oren Cohen Shwartz is the CEO of Delasport and commented on the partnership’s role in supporting sportsbook growth for Betable’s operator partners.

What is the main benefit of the combined platform for operators?
The combined proposition is designed to give operators a scalable technology structure that connects sportsbook with other gaming and operational capabilities while offering flexibility for different brands and regulated markets.