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Betby – Cross Wagering Opportunities

Betby Cross Wagering Opportunities
by
February 16, 2024
in Companies & People
232

In a move to enhance cross-wagering opportunities between live sports and esports, Betby, the innovative sportsbook supplier, has introduced a groundbreaking tournament format to its Betby.Games esports odds feed. This new addition mirrors the format of Europe’s top continental football tournament, providing bettors with a unique and engaging platform to explore.

Unveiling the New Esports Tournament Format

The introduction of odds to this esports tournament format is set to redefine the betting landscape. By seamlessly integrating esports into the current football match calendar, Betby aims to offer a comprehensive and immersive betting experience. Bettors now have the opportunity to place wagers on events and markets of an esoccer tournament version, creating a bridge between traditional sports and the rapidly growing esports industry.

Coverage and Accessibility

The new odds offering will encompass all tournament rounds, including the highly anticipated final stages. To complement this, Betby ensures round-the-clock football streaming via Twitch, providing operators with a valuable tool to enhance user engagement. The fast-paced nature of the contests guarantees quick settlement of bets, allowing bettors to participate in numerous betting opportunities within short time spans.

Esports as a Cross-Selling Powerhouse

Esports has proven to be a robust cross-selling tool for bookmakers, especially during periods with gaps in the live sports events calendar. By offering a comprehensive esports content calendar that operates 24/7, bookmakers can diversify their sportsbook revenue stream. This not only increases the average revenue per user (ARPU) but also fosters brand loyalty among bettors.

Kiril Nekrasov, Head of Betby.Games, emphasizes the commitment to aligning the esports feed with ongoing tournaments and real team setups. This strategic approach significantly increases user involvement, contributing not only to the growth of esports but also promoting real sports tournaments.

The Exhilarating Betting Experience

Nekrasov states, “The new tournament format offers an exhilarating betting experience and allows operators to cross-sell, fully addressing the bettors’ interests. Leveraging the appeal of esports opens up new avenues for traditional sports betting operators to connect with and captivate a broader audience.”

Benefits for Operators

Diversification of Revenue Streams: The integration of esports into the betting landscape allows operators to diversify their revenue streams, reducing dependency on traditional sports events.

Enhanced User Engagement: The round-the-clock football streaming via Twitch enhances user engagement, providing a constant flow of content for bettors.

Quick Settlement of Bets: The fast-paced nature of esports contests ensures quick settlement of bets, offering bettors numerous opportunities within short time spans.

Cross-Selling Opportunities: The new tournament format creates cross-selling opportunities, enabling operators to cater to a wider range of bettors with diverse interests in both traditional sports and esports.

Challenges and Considerations

While the integration of esports into sports betting brings numerous benefits, operators must carefully navigate challenges such as understanding the unique dynamics of the esports audience, ensuring the integrity of esports tournaments, and adapting to the rapidly evolving esports landscape.

Conclusion

Betby’s introduction of the new esports tournament format with odds signifies a pivotal moment in the convergence of traditional sports and esports betting. The strategic move not only maximizes cross-wagering opportunities but also addresses the evolving interests of a broader audience. As the esports landscape continues to thrive, this innovative approach positions Betby as a trailblazer in the dynamic world of sportsbook suppliers.

Frequently Asked Questions (FAQ)

How does the new tournament format enhance the betting experience?
The new tournament format seamlessly integrates esports into the current football match calendar, providing bettors with a unique platform to place wagers on an esoccer tournament version, creating an exhilarating and immersive betting experience.

How can operators benefit from the round-the-clock football streaming via Twitch?
Operators can enhance user engagement by providing constant football streaming via Twitch, ensuring a continuous flow of content for bettors, which, in turn, contributes to increased participation and retention.

What role does esports play as a cross-selling tool for bookmakers?
Esports serves as a robust cross-selling tool, especially during gaps in live sports events. Bookmakers can diversify their revenue streams, increase average revenue per user (ARPU), and foster brand loyalty by offering a comprehensive esports content calendar.

How does the fast-paced nature of esports contests benefit bettors?
The fast-paced nature ensures quick settlement of bets, allowing bettors to participate in numerous betting opportunities within short time spans, creating a dynamic and engaging experience.

What challenges do operators face in integrating esports into sports betting?
Operators must navigate challenges such as understanding the unique dynamics of the esports audience, ensuring the integrity of esports tournaments, and adapting to the rapidly evolving esports landscape.

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