BetMakers and Podium boost Sportradar sportsbook

To reshape the global landscape of racing wagering, Sportradar has entered into a strategic partnership with Podium and BetMakers Technology Group. This collaboration is set to integrate the AdVantage Platform—a next-generation racing wagering solution—into Sportradar’s ORAKO sportsbook. With this integration, Sportradar aims to offer a more immersive and data-driven experience for operators and bettors alike.

This partnership underscores the increasing demand for sophisticated racing wagering technology and the growing role of data-driven solutions in enhancing the sports betting ecosystem. By leveraging cutting-edge tools from Podium and BetMakers, the ORAKO sportsbook will be able to offer an unparalleled betting experience, setting a new standard for racing wagering worldwide.

The AdVantage Platform: A Revolutionary Racing Wagering Solution

At the heart of this collaboration lies the AdVantage Platform, a state-of-the-art wagering solution designed to transform how racing betting is conducted. By combining BetMakers’ advanced trading and platform capabilities with Podium’s industry-leading data content and FLEXHUB engagement tools, this integration will provide Sportradar’s ORAKO sportsbook clients with an extensive range of horse and greyhound racing events from around the world.

The AdVantage Platform brings a wealth of enhanced features and tools, designed to optimize the racing betting experience. Some of the most notable aspects of this platform include:

• Advanced Managed Risk Solutions – Operators will benefit from sophisticated risk management tools, ensuring better betting balance and profitability.
• Fixed Odds and Derivative Markets – The platform provides a diverse selection of betting options, offering stability and variety to wagering clients.
• Comprehensive Tote Pool Integration – Players can access a wide range of tote pools, allowing for greater betting flexibility and larger prize pools.
• Branded Insights and Form Data – Bettors will receive detailed form guides and analytics, enabling them to make more informed decisions.
• Live Streaming & Expert Tips – Customers will have access to live race streams and expert insights, enhancing engagement and betting precision.
• Granular Performance Reporting – Operators will receive in-depth reports on market trends, player behavior, and wagering patterns.

With these advanced tools, the AdVantage Platform offers an all-encompassing solution that not only improves operational efficiency for betting operators but also elevates the racing wagering experience for bettors.

ORAKO: Sportradar’s Flagship Sportsbook Solution

ORAKO is Sportradar’s premier sports betting and player account management (PAM) solution, known for its high-performance capabilities and rich feature set. Designed to meet the evolving demands of the sports betting industry, ORAKO provides a single, streamlined access point to Sportradar’s award-winning portfolio of betting products and services.

Through this integration with the AdVantage Platform, ORAKO will further solidify its position as one of the most powerful sportsbook solutions available in the market. Operators using ORAKO will gain access to an enriched racing betting product, making it easier to engage their customers with high-quality racing content, superior risk management, and data-driven insights.

Podium’s Contribution to the Collaboration and Dedication to Data Security

As a crucial player in this collaboration, Podium brings its market-leading racing data content and FLEXHUB tools to the table. Podium is committed to ensuring that rights holders maintain full visibility and control over their data, an aspect that is becoming increasingly important in the sports betting industry.

One of Podium’s key responsibilities in this partnership is facilitating official content licensing. This ensures that:

• Data rights holders can safeguard their information while accessing new markets, ensuring both security and expanded audience engagement.
• Operators gain access to verified, high-quality racing data for an authentic betting experience.
• Bettors receive accurate and up-to-date information, leading to more engaging and informed wagering.

Additionally, Podium’s FLEXHUB tools, which are designed to improve racing accessibility for recreational bettors, will be launched as part of the AdVantage Platform in the first half of 2025.

Industry Leaders Share Their Insights on the Partnership

Key executives from BetMakers, Podium, and Sportradar have expressed their enthusiasm about this groundbreaking partnership.

Jake Henson, CEO at BetMakers, emphasized the significance of the collaboration:

“We are thrilled to announce our partnership with Sportradar, the world's leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing. Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders, and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders, and expanding the global presence of racing.”

Josh Sparke, Incoming Managing Director at Podium, highlighted the transformative potential of this initiative:

“At Podium, we are committed to revolutionizing the racing wagering experience, and our AdVantage collaboration with Sportradar is a testament to that mission. This partnership underscores Podium’s role as a trusted steward of official racing data. It ensures that rights holders retain visibility and control while expanding their reach to new markets. We look forward to working alongside Sportradar and BetMakers to drive sustained innovation, unlock new operator growth opportunities, and deliver an unparalleled experience for racing enthusiasts worldwide.”

Jacob Lopez Curciel, SVP of Managed Sportsbook Services at Sportradar, reinforced the importance of the racing betting market:

“Racing is the second-largest bet-on sport in the world by handle, and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”

Conclusion: A New Era for Racing Wagering

The partnership between Sportradar, Podium, and BetMakers marks a pivotal moment for the racing betting industry. By integrating the AdVantage Platform into the ORAKO sportsbook, this collaboration introduces a next-generation wagering experience that will drive greater engagement, expand market reach, and deliver unprecedented value to operators, rights holders, and bettors.

With the first ORAKO customers set to go live in Q2 2025, the industry is on the cusp of a major transformation, promising enhanced accessibility, data integrity, and betting innovation. As the rollout continues, this partnership is poised to redefine the future of racing wagering.

FAQs

What is the AdVantage Platform?
The AdVantage Platform is a state-of-the-art racing wagering solution that integrates advanced trading technology, data content, and engagement tools to provide a comprehensive betting experience.

How does the AdVantage Platform enhance the ORAKO sportsbook?
It offers managed risk solutions, fixed odds, tote pool access, live streaming, expert insights, and granular reporting, improving the betting experience for operators and bettors alike.

What role does Podium play in this partnership?
Podium provides official racing data, licensing support, and FLEXHUB tools, ensuring rights holders maintain visibility and control over their data while reaching new markets.

When will the integrated services be available to operators?
Podium’s FLEXHUB tools are expected to launch in early 2025, with the first ORAKO customers going live in the second quarter of 2025.

How does this partnership benefit rights holders?
Rights holders gain greater visibility, expanded market reach, and enhanced control over their data through Podium’s official content licensing system.

What is ORAKO?
ORAKO is Sportradar’s high-performance sportsbook and player account management (PAM) solution, offering a comprehensive portfolio of betting products and services.

Why is racing an important focus for this collaboration?
Racing is the second-largest sport by betting volume, making it a crucial market for operators looking to enhance their sportsbook offerings.

How does the partnership improve user engagement?
By integrating live streaming, expert insights, and interactive race engagement tools, the AdVantage Platform enhances the user experience and betting engagement.

What makes this partnership unique in the racing wagering industry?
It combines Sportradar’s sportsbook expertise, BetMakers’ advanced trading technology, and Podium’s racing data solutions, creating a superior betting platform.

What impact will this have on the future of racing wagering?
The partnership is set to redefine racing wagering by expanding global reach, improving data transparency, and offering a more engaging betting experience for users.