Betnation Launches in Dutch Market

Betnation Launches in Dutch Market

In a move poised to redefine the Dutch iGaming landscape, Bragg Gaming Group has announced the much-anticipated launch of the Betnation sportsbook. This milestone marks a significant collaboration between Bragg Gaming Group and Metric Gaming, leveraging cutting-edge technology to deliver an unparalleled sports betting experience to Dutch bettors.

Introduction to the Partnership

The partnership between Bragg Gaming Group and Metric Gaming represents a convergence of industry expertise and technological innovation. With Bragg’s extensive experience in providing comprehensive iGaming solutions and Metric’s reputation for developing advanced sportsbook technology, the stage is set for a game-changing offering in the Dutch market.

Under the terms of the extension agreement, Bragg Gaming Group facilitates access to Metric’s state-of-the-art sportsbook technology, building upon their existing relationship. This strategic alliance enables Bragg to integrate Metric’s technology seamlessly into Betnation’s existing platform, ensuring a smooth transition for users and operators alike.

Integration and Enhancement

The integration of Metric’s sportsbook technology into Betnation’s platform heralds a new era of innovation and sophistication in Dutch sports betting. Leveraging Metric’s cutting-edge solutions, Betnation can offer its users a dynamic and immersive betting experience, complete with advanced features and functionalities.

One of the key advantages of this integration is the access it grants Betnation to Bragg’s in-house regulatory reporting tools. Compliance with regulatory standards is a paramount concern for operators in the iGaming industry, and Bragg’s robust reporting tools ensure that Betnation remains fully compliant with Dutch gambling regulations.

Additionally, Betnation gains access to Bragg’s Fuze toolset, a comprehensive suite of marketing and promotional tools designed to enhance user engagement and retention. From AI-powered game recommendations to real-time gamification features, the Fuze toolset empowers Betnation to drive customer acquisition and loyalty in a highly competitive market.

Empowering Operators

A notable aspect of this partnership is its focus on empowering operators in the iGaming sector. By offering a cost-effective outsourced solution, Bragg and Metric enable operators like Betnation to enjoy the autonomy and control typically associated with in-house developed sportsbooks. This strategic approach frees up resources for operators to invest in customer acquisition, marketing initiatives, and business expansion, driving growth and competitiveness in the market.

Expansion and Regulatory Compliance

The launch of the Betnation sportsbook comes on the heels of Betnation’s recent acquisition of a sports betting license from the Dutch Gambling Regulator, the Kansspelautoriteit (KSA). Securing this license was a significant milestone for Betnation, underscoring its commitment to regulatory compliance and responsible gambling practices.

With the regulatory framework in place, Betnation is poised to capitalize on the burgeoning Dutch sports betting market, offering a diverse range of betting opportunities to Dutch bettors. The timing of the launch is particularly opportune, coinciding with major sporting events such as the UEFA European Championship Football tournament and the Paris 2024 Olympics.

A Long-Standing Partnership

The collaboration between Bragg Gaming Group and Betnation extends beyond the launch of the sportsbook. Betnation has been a long-standing client of Bragg Gaming, with the two entities first entering into a comprehensive agreement in April 2022. This initial agreement covered technology, content aggregation, and managed services for the Dutch market, laying the groundwork for future collaboration and innovation.

Since then, Betnation has leveraged Bragg’s cutting-edge Player Account Management (PAM) platform and iGaming content aggregation services to establish itself as a leading player in the Dutch iGaming landscape. The addition of the Fuze customer engagement toolset further enhanced Betnation’s ability to drive user engagement and retention, setting the stage for the successful launch of the Betnation sportsbook.

Industry Insights and Perspectives

Matevž Mazij, CEO of Bragg Gaming Group, expressed his enthusiasm for the collaboration with Metric Gaming, highlighting the transformative potential of the partnership. Mazij emphasized the importance of addressing financial and operational concerns for operator clients, noting that the partnership with Metric offers a unique and game-changing solution for sports betting operators.

Robert Schouten, CEO of Betnation, echoed Mazij’s sentiments, expressing gratitude to the KSA for granting the sports betting license and excitement for the upcoming launch of the sportsbook. Schouten emphasized Betnation’s commitment to providing a comprehensive and innovative iGaming experience to Dutch players, setting a new standard for excellence in the industry.


The launch of the Betnation sportsbook in the Dutch market represents a significant milestone for Bragg Gaming Group, Metric Gaming, and Betnation alike. This collaboration not only showcases the capabilities of Metric’s sportsbook technology but also underscores Bragg’s commitment to driving innovation and excellence in the iGaming sector. As Betnation prepares to embark on this new chapter, the stage is set for a dynamic and rewarding sports betting experience for Dutch players, ushering in a new era of excitement and possibility in the Dutch iGaming landscape.


What is Betnation?
Betnation is an iGaming operator offering a wide range of betting opportunities in the Dutch market.

What is Bragg Gaming Group?
Bragg Gaming Group is a leading technology provider in the iGaming industry, offering innovative solutions to operators worldwide.

What is Metric Gaming?
Metric Gaming is a technology company specializing in sportsbook solutions, known for its cutting-edge technology and expertise in the field.

What is the Fuze toolset?
The Fuze toolset is a suite of customer engagement tools offered by Bragg Gaming, designed to enhance user experience and retention in iGaming platforms.

What is the Kansspelautoriteit (KSA)?
The Kansspelautoriteit is the Dutch Gambling Regulator responsible for overseeing the gambling industry and issuing licenses in the Netherlands.

When did Betnation secure its sports betting license?
Betnation secured its sports betting license from the KSA recently, paving the way for the launch of its sportsbook offering.

What major sporting events are coming up?
The UEFA European Championship Football tournament and the Paris 2024 Olympics are among the major sporting events on the horizon, presenting lucrative betting opportunities for operators.

What does the partnership between Bragg and Metric entail?
The partnership between Bragg and Metric aims to integrate Metric’s sportsbook technology into Bragg’s offerings, providing operators with advanced sports betting solutions.

How does Betnation benefit from the partnership?
Betnation benefits from access to cutting-edge sportsbook technology, regulatory reporting tools, and marketing solutions, enhancing its competitiveness in the Dutch market.

What is the significance of the Betnation sportsbook launch?
The Betnation sportsbook launch signifies Betnation’s expansion into the sports betting segment and underscores its commitment to providing a comprehensive iGaming experience to Dutch players.


I have over 10 years' experience proofreading and editing where spelling and grammar were paramount. This includes newspaper publication and designing advertisements. I personally write all my articles.This allows me to do in-depth research and provide premium content.