Axom Gaming is expanding its technology partnership with 888AFRICA after a three-month trial of its automated decisioning solution produced reported incremental net revenue gains against the operator's existing CRM approach. The agreement will see Axom Gaming's automated decisioning technology deployed across 888AFRICA's CRM environment. According to the companies, the trial was conducted across selected audience cohorts and assessed player-level next-best-action decisions using a large volume of behavioural and transactional information....
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Data & AI
June 22, 2026
Kaizen Gaming launches AI‑powered Betano Trivia across 20 markets
Kaizen Gaming’s free-to-play Betano Trivia uses generative AI for its avatar host, questions and audiovisual content across the company’s 20 markets.
Platforms & Software
June 17, 2026
Meridianbet selects Fast Track CRM for 18 regulated markets
Meridianbet has selected Fast Track to deploy a real-time customer model and AI-assisted CRM workflows across 18 regulated markets.
Partnerships & Expansion
June 1, 2026
Xtremepush and Immensity partnership enhances iGaming player insights
The iGaming industry continues to place greater emphasis on data-driven decision-making as operators seek to improve customer acquisition, engagement and long-term retention. In a move designed to address a longstanding...
Data & AI
May 26, 2026
Fast Track expands AI CRM platform with agentic workflows for iGaming
Fast Track has announced the launch of fully agentic workflows within its Fast Track AI platform, marking a new stage in the company’s development of AI-powered customer relationship management tools...
Partnerships & Expansion
April 6, 2026
Optimove to acquire Smartico to expand iGaming CRM capabilities
Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
iGaming News
October 3, 2025
Symplify launches new UI with smarter CRM and AI workspace
Stockholm-based CRM and AI cloud solutions provider Symplify has announced the launch of its newly redesigned user interface (UI), marking a significant step in the company’s ongoing mission to provide...
Platforms & Software
October 2, 2025
EveryMatrix integrates Xtremepush CRM and loyalty services
The global igaming industry continues to evolve rapidly, with software providers and marketing specialists working hand-in-hand to deliver more personalised, engaging, and data-driven player experiences. In a significant development, Xtremepush,...
iGaming News
June 4, 2025
IGT PlaySports enhances CRM with Xtremepush tech
Xtremepush, a recognized leader in real-time customer relationship management (CRM) and AI-driven loyalty marketing, has entered into a strategic partnership with IGT PlaySports, one of the most established B2B omnichannel...
Business News, iGaming News
May 8, 2025
Gamanza and Astral Forest empower game operators
Gamanza Engage has formed a strategic alliance with Astral Forest, a leading data analytics company renowned for turning intricate data into practical, decision-ready insights. This collaboration aims to revolutionize customer...
iGaming News
April 14, 2025
NuxGame and Optimove enhance player retention strategies
As competition intensifies in the global iGaming market, player retention is fast becoming the most crucial differentiator for operators. Recognizing this shift, NuxGame, a leading iGaming software provider, has announced...
Business News, iGaming News
April 10, 2025
Flows and Customer.io enhance iGaming automation
Flows, the leading no-code automation and integration platform for iGaming, has partnered with Customer.io, one of the world’s top customer engagement platforms. With over 7,800 global brands, including Notion, Angi,...
Business News, iGaming News
February 13, 2025
Vincitu expands with Fast Track CRM integration
The Italian iGaming industry has witnessed rapid expansion in recent years, with new technological advancements reshaping the competitive landscape. As digital innovation becomes a crucial factor in customer retention, gaming...
Casinos & Bonus, iGaming News
November 5, 2024
Betfred launches new studio for Nifty 50 game
Betfred, a prominent name in the UK betting industry, has recently enhanced its gaming experience by launching a new, cutting-edge studio for its exclusive numbers game, Nifty 50. This relaunch...
Business News, iGaming News
October 4, 2024
Amelco Boosts Innovation with Flows Technology
Amelco, a recognized global leader in platform and sportsbook solutions, has taken a significant step towards optimizing its operations and expanding its technological capabilities by partnering with Flows. Through this...
Companies & People, iGaming News
September 26, 2024
Incentive Games Partners with Betway for Football Fun
In a significant development in the online gaming sector, Incentive Games, a prominent B2B games provider, has announced a strategic partnership with Betway, a leading global online betting and gaming...
Casinos & Bonus, iGaming News
July 16, 2024
EveryMatrix’s CasinoEngine Hits €6B Mark
In June 2024, @EveryMatrix achieved a significant milestone with its flagship casino product, #CasinoEngine, surpassing 6 billion monthly game rounds and exceeding €6 billion in monthly turnover. This achievement represents...
Marketing & Sponsorships
July 2, 2024
The Psychology of Free Bonuses
With the constant bombardment of advertisements and #promotions, #businesses are always looking for ways to grab the attention of consumers. One strategy that has proven to be highly effective is...
Companies & People, iGaming News
June 18, 2024
SOFTSWISS Wins EGR Award for Marketing
In the iGaming industry, SOFTSWISS, a renowned software provider with over 15 years of experience, has once again emerged victorious at the prestigious EGR Marketing & Innovation Awards. For the...
Companies & People, iGaming News
June 14, 2024
Optimove: CRM Solutions for European Lotteries
In a development for CRM marketing within the iGaming industry, Optimove has achieved a significant milestone by becoming the first CRM marketing solution to attain official Associate Membership status with...
Companies & People, iGaming News
June 12, 2024
BetConstruct Launches Pool Masters
BetConstruct, a renowned name in the gaming and betting industry, has announced the launch of its groundbreaking sports pool solution, Pool Masters. This innovative platform is set to transform the...
Companies & People, iGaming News
June 11, 2024
Paddy Power Unveils Online Gameshow
Paddy Power introduces a groundbreaking online gaming phenomenon: Paddy's Mansion Heist, setting a new standard in virtual entertainment. Breaking new ground in the industry, this exclusive branded game show marks...
Companies & People
June 7, 2024
Uri Poliavich: Innovating the Future of iGaming
Uri Poliavich, founder and CEO of Soft2Bet, stands as a beacon of innovation in the iGaming and Fintech sectors. Since its inception in 2016, Soft2Bet has not only flourished under...
Companies & People, iGaming News
May 30, 2024
iGaming: Atlaslive at Mare Balticum Summit
Atlaslive, a leading player in the iGaming industry, is set to make a significant impact at the Mare Balticum Gaming Tech Summit, scheduled to take place in Tallinn on June...
Business News, iGaming News
May 28, 2024
Xtremepush & Purple Square Empowers iGaming
Xtremepush, a prominent provider of AI-driven CRM and loyalty marketing solutions, has revealed a new strategic technology partnership with the customer experience experts at Purple Square CX. This collaboration aims...
Casinos & Bonus
May 23, 2024
Bonus Loyalty Points – Two Way Street
Over the years, loyalty programs have become a staple in the business world, with companies offering various perks to retain customers. One of the most attractive incentives for customers is...
Business News, iGaming News
May 15, 2024
Betnation Launches in Dutch Market
In a move poised to redefine the Dutch iGaming landscape, Bragg Gaming Group has announced the much-anticipated launch of the Betnation sportsbook. This milestone marks a significant collaboration between Bragg...