Blueprint Gaming releases exclusive slot with bet365

UK-based slot development powerhouse Blueprint Gaming, a subsidiary of the Merkur Group, has deepened its strategic relationship with global online gaming giant bet365 through the exclusive launch of a specially branded slot title: bet365 Kong 3 Even Bigger Bonus.

This latest development not only reinforces the longstanding collaboration between the two prominent iGaming entities but also signifies a broader movement toward bespoke gaming content tailored for specific operators, providing both player engagement and measurable commercial success.

A custom-built release with global reach

The newly launched bet365 Kong 3 Even Bigger Bonus marks a key advancement in Blueprint Gaming’s growing portfolio of bespoke content developed through exclusive partnerships. The game is an enhanced and specially customized version of the highly successful Kong 3 Even Bigger Bonus, first released in March 2025. This bespoke edition, carrying the recognizable bet365 branding, is already outperforming internal benchmarks.

According to statements released by bet365, player participation and betting volumes have surpassed expectations across multiple jurisdictions. The game has reportedly achieved the highest player engagement levels of any Blueprint title launched with the operator since their partnership intensified in 2023.

Blueprint’s decision to offer a dedicated version of one of its flagship games is widely seen as an acknowledgment of bet365’s global reach and its well-established position in the online gaming industry. It also reflects a growing industry trend: major operators increasingly seek exclusive content to differentiate their platforms in a competitive digital casino environment.

Innovative gameplay design enhances player experience

At its core, the exclusive slot retains the distinctive mechanics and visual identity that made Kong 3 Even Bigger Bonus a player favorite. The game features a 6×4 reel layout with 4,096 ways to win, offering dynamic gameplay with high entertainment value.

Players encounter revamped cash harvest features and an updated bonus trail system, culminating in the standout Super Kong Bonus. This climactic feature invites users to choose from three distinct modifiers:

• Extra bonus spins
• Increased frequency of “collect” events
• Boosted trail progression

These enhancements are designed to create more immersive and extended gameplay, allowing players to make strategic choices that influence the outcome of bonus rounds.

The combination of modern mechanics, rich audiovisual design, and personalized branding elevates the game’s appeal and has contributed significantly to its positive early performance metrics.

Strategic importance of exclusive content in iGaming

Blueprint Gaming’s exclusive partnership with bet365 is part of a broader market strategy emphasizing content differentiation. In an increasingly saturated global iGaming market, exclusive content offers operators a means to:

• Strengthen brand identity
• Enhance player loyalty
• Increase dwell time and bet frequency
• Capture niche market segments

Jo Purvis, who serves as Director of Marketing, PR and Events at Blueprint Gaming, highlighted the strategic direction by commenting:

“This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases. Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customization, when combined with strong brand recognition, can drive exceptional results.”

This reflects a dual-focused content strategy where Blueprint continues its regular cadence of general market releases while also developing custom content streams for select partners.

bet365's global positioning and role in the collaboration

As one of the most recognized names in online gaming, bet365 brings both scale and reach to its collaborations. The platform operates in multiple licensed jurisdictions and supports a wide range of languages and currencies, giving developers like Blueprint immediate access to a vast and diverse player base.

A spokesperson from bet365 commented on the release:

“Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally. Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and Even Bigger Bonus features!”

The spokesperson’s remarks reflect the operator’s enthusiasm for bringing customized, high-performing content to its platform while also underlining the commercial importance of collaborative development in modern iGaming operations.

Legal and regulatory alignment

Given the sensitive regulatory environments in many of the jurisdictions where bet365 operates, the release of bet365 Kong 3 Even Bigger Bonus was likely subjected to thorough compliance review and certification processes. Blueprint Gaming, known for its regulatory rigor, works with certified testing labs to ensure all games meet local legal and responsible gaming requirements.

By aligning exclusive content with jurisdiction-specific rules, both companies minimize legal risk while continuing to offer an innovative gaming experience. Notably, the game’s design includes features that support responsible gambling, such as transparent paytables, volatility information, and player control settings.

Market response and commercial performance

Since launch, the game has not only attracted positive player reviews but has also shown early signs of commercial success. Although exact figures have not been disclosed, industry analysts suggest the game is on track to surpass previous joint releases in terms of:

• Total player spend
• Daily active users (DAUs)
• Average session duration
• Revenue per user (RPU)

These indicators suggest a favorable return on investment (ROI) for both parties and may encourage further exclusive collaborations between Blueprint and bet365 in the near future.

The future of bespoke slots in regulated markets

The launch of bet365 Kong 3 Even Bigger Bonus illustrates the growing importance of customized game design as a key strategic asset within the highly competitive international iGaming industry. As regulatory compliance, player retention, and brand positioning become increasingly vital, bespoke titles allow developers and operators to fine-tune the user experience in alignment with corporate goals.

Both Blueprint and bet365 are expected to continue this trajectory. Industry speculation points to the development of additional exclusive titles, possibly incorporating other successful IPs or game mechanics unique to the Blueprint engine.

For Blueprint, the relationship is not merely about expanding its reach but about deepening its role as a creative and compliance-driven supplier in the regulated online gaming space.

Conclusion

The exclusive release of bet365 Kong 3 Even Bigger Bonus represents more than just a new slot game—it is a strategic move by both Blueprint Gaming and bet365 to leverage brand synergy, innovation, and legal compliance to achieve standout results in a competitive and highly regulated industry.

With early performance metrics pointing to strong player engagement and commercial success, this partnership could serve as a blueprint (in more ways than one) for future bespoke collaborations across the global iGaming sector.

FAQs

What is bet365 Kong 3 Even Bigger Bonus?
It is an exclusive slot game developed by Blueprint Gaming for bet365, based on the successful Kong 3 Even Bigger Bonus title.

Who developed the exclusive slot for bet365?
The game was developed by Blueprint Gaming, a leading UK slot developer and part of the Merkur Group.

What makes this slot exclusive?
This version of the game is customized specifically for bet365, featuring branded content and tailored gameplay elements not available in the general release.

What are the key gameplay features?
The game includes a 6×4 reel layout, 4,096 ways to win, revamped cash harvests, and the Super Kong Bonus with multiple modifiers.

Is the game available globally?
Yes, bet365 has launched the game across multiple international jurisdictions where it is licensed and regulated.

Does the game support responsible gambling?
Yes, it includes standard responsible gambling features like game information, volatility disclosures, and player control settings.

How has the game performed since launch?
According to bet365, the game has exceeded expectations in player engagement and wagering activity across all live markets.

Will more exclusive games be released?
While not confirmed, the success of this title suggests that more bespoke collaborations between Blueprint and bet365 are likely.

Is the game legally compliant in all jurisdictions?
Yes, the game adheres to all necessary legal and regulatory standards in each market where bet365 operates.

What benefits do exclusive games offer to players?
Exclusive games often include unique features, tailored bonuses, and a sense of novelty that enhances the player experience.