Create custom URLs with google my business ‘short names’

Google My Business (GMB) is a tool that helps businesses manage their online presence across Google, including search and maps. Recently, Google has rolled out a new feature that allows businesses to create custom URLs with GMB ‘short names’. These short names make it easier for customers to find and remember a business’s URL. In this article, we’ll discuss how to create a custom URL with a ‘short name’ for your business.

What are GMB Short Names?

GMB Short Names are custom URLs that businesses can create for their GMB listing. These URLs are brandable, short, and easy to remember, which makes it easier for customers to find your business online. When you create a short name for your GMB listing, it will appear as part of your business profile URL.

How to Create a GMB Short Name

Creating a GMB Short Name is easy and only takes a few steps. Here’s how you can set up a ‘short name’ for your business:

1. Sign in to your Google My Business account.
2. Open the location for which you want to create a short name.
3. Click on the ‘Info’ option from the menu.
4. Click on ‘Add profile short name’.
5. Enter your desired short name (should be up to 32 characters).
6. Click on ‘Apply’.

Once you’ve applied for a short name, it will show as ‘pending’ for a while before it reflects on your business profile.

Best Practices for Creating a GMB Short Name

When creating a GMB Short Name, keep in mind the following best practices:

• Your short name should be unique and easy to remember.
• Use your brand name or a variation of it in your short name.
• Avoid using special characters or numbers in your short name.
• Keep your short name short and sweet, up to 32 characters only.

Benefits of Using a GMB Short Name

Using a GMB Short Name can provide numerous benefits to your business. These include:

• Making it easier for customers to find your business online.
• Creating a memorable URL that customers can easily remember.
• Helping to improve your online visibility.
• Making it easier for customers to leave reviews.

Final Takeaway

If your business is GMB verified, then go ahead and create your custom ‘short name’ without wasting any time as it could give your business the exposure it’s worth. Creating a GMB Short Name is quick, easy, and can have a significant impact on your online presence. Follow the guide provided by Google for more information on how to use the custom short names feature and the policies and terms of service.