Bragg Gaming Expands with Hard Rock Casino

Bragg Gaming Expands with Hard Rock Casino

@BraggGamingGroup, a leading provider of #technology and content solutions for the #iGaming industry, has significantly bolstered its footprint in the Netherlands with the launch of This strategic move marks Bragg’s sixth major partnership in the Dutch market, underscoring its ambition to become a pivotal player in the region’s #onlinegambling landscape.

Strategic Partnership and Market Entry, operating under a brand licensing agreement with iCasino.BV, has secured a license from the Dutch Gambling Authority (KSA) to operate online gambling. This partnership represents a critical step for both Bragg Gaming Group and Hard Rock Digital, leveraging the iconic Hard Rock brand’s global appeal and Bragg’s advanced technology solutions.

Cutting-Edge Player Account Management (PAM) Software

Central to this collaboration is Bragg Gaming’s state-of-the-art Player Account Management (PAM) software, which forms the backbone of’s operational framework. The PAM system not only ensures seamless user registration and account management but also enhances security protocols, fraud prevention measures, and compliance with Dutch regulatory standards. This technology integration aims to provide Dutch players with a secure and efficient online gaming experience.

Comprehensive Managed Services

Beyond PAM software, Bragg Gaming Group extends a comprehensive suite of managed services to These services encompass 24/7 customer support, tailored payment processing solutions, advanced fraud detection tools, and robust retention marketing strategies. The inclusion of responsible gambling features underscores Bragg Gaming’s commitment to promoting safe and responsible gaming practices among Dutch players.

Content Aggregation and Bragg HUB Platform

In addition to its operational support, Bragg Gaming facilitates extensive content aggregation for Hard Rock Casino NL through its proprietary Bragg HUB platform. The Bragg HUB serves as a centralized content delivery system, offering access to a diverse portfolio of over 10,000 casino games. This expansive library includes exclusive titles developed on the Bragg Remote Gaming Server (RGS) and games sourced from prominent iGaming suppliers. Dutch players can thus enjoy a varied and engaging gaming experience tailored to their preferences.

Exclusive In-House Game Development further benefits from exclusive content developed by Bragg Gaming’s in-house studios, such as Atomic Slot Lab and Indigo Magic. These proprietary games add a distinctive flair to the casino’s offerings, featuring innovative gameplay mechanics and immersive themes designed to captivate and entertain players.

Fuze™ Promotional Tools for Enhanced Player Engagement

To enhance player engagement, all games featured on are equipped with Bragg Gaming’s Fuze™ promotional tools. These tools introduce interactive elements like free rounds, tournaments, and quests, enriching the gaming experience and fostering community interaction among Dutch players. Such features not only enhance gameplay dynamics but also contribute to increased player retention and satisfaction.

Leadership Perspectives and Industry Impact

Matevž Mazij, CEO of Bragg Gaming Group, expressed enthusiasm about the collaboration, emphasizing the synergies between Hard Rock’s brand prestige and Bragg’s technological prowess. Mazij anticipates a positive reception from Dutch players, highlighting the opportunity to deliver a premium iGaming experience tailored to local preferences.

Paul Strikers, CEO of iCasino.BV, underscored the strategic significance of partnering with Bragg Gaming Group to establish in the competitive Dutch market. He cited Bragg’s comprehensive suite of solutions as instrumental in ensuring operational excellence and regulatory compliance, essential factors for sustained success in the region.

Regulatory Compliance and Responsible Gaming

The launch of also reflects a commitment to regulatory compliance and responsible gaming practices. As the Dutch market imposes stringent regulatory requirements, Bragg Gaming’s technology solutions not only facilitate operational efficiency but also uphold high standards of player protection and security. This approach aligns with industry best practices and regulatory expectations, safeguarding the integrity of online gambling activities.

Future Outlook and Expansion Strategies

Looking ahead, Bragg Gaming Group remains focused on expanding its presence in key regulated markets, leveraging strategic partnerships and innovative technology solutions to drive growth. The launch of signifies a milestone in Bragg’s journey to establish itself as a leading technology and content provider in Europe’s evolving iGaming landscape. With a robust foundation in the Netherlands, Bragg Gaming is poised to capitalize on emerging opportunities and deliver unparalleled gaming experiences to players across the region.


In conclusion, Bragg Gaming Group’s launch of in the Dutch market marks a significant milestone in its strategic expansion efforts. By leveraging cutting-edge technology and comprehensive service offerings, Bragg aims not only to enhance the gaming experience for Dutch players but also to establish itself as a leading technology and content provider in the region’s competitive iGaming landscape. With a strong commitment to regulatory compliance, responsible gaming practices, and innovative gameplay features, Bragg Gaming Group is poised to deliver unparalleled entertainment and operational excellence through, setting a new standard for online gaming in the Netherlands.


What is the significance of Bragg Gaming Group’s partnership with
The partnership signifies Bragg Gaming Group’s strategic expansion into the Dutch iGaming market, leveraging its advanced technology solutions to enhance the operational efficiency and player experience of

How does Bragg Gaming Group enhance player experience on
Bragg Gaming Group enhances player experience by providing cutting-edge Player Account Management (PAM) software, comprehensive customer support, secure payment processing, and engaging promotional tools like Fuze™, all aimed at delivering a safe and enjoyable gaming environment.

What services does Bragg Gaming Group provide to
Bragg Gaming Group provides with PAM software, 24/7 customer support, payment processing solutions, fraud prevention services, retention marketing strategies, and access to a vast library of casino games through the Bragg HUB platform.

What is the Bragg HUB platform and how does it benefit Dutch players?
The Bragg HUB platform is a content aggregation system that offers Dutch players access to over 10,000 casino games, including exclusive titles from Bragg’s in-house studios and games from other leading iGaming suppliers, enhancing choice and variety.

Which exclusive game studios contribute to’s game portfolio?
Exclusive games from Bragg’s in-house studios, such as Atomic Slot Lab and Indigo Magic, contribute unique content to, enriching the gaming experience with innovative gameplay and thematic diversity.

What are Fuze™ promotional tools and how do they enhance gameplay?
Fuze™ promotional tools enhance gameplay by offering features like free rounds, tournaments, and quests, which increase player engagement and retention on, making the gaming experience more interactive and rewarding.

Who operates in the Netherlands? operates in the Netherlands under a brand licensing agreement with iCasino.BV, which holds a license from the Dutch Gambling Authority (KSA) to operate online gambling.

When did iCasino.BV receive its license from the Dutch Gambling Authority?
iCasino.BV received its license from the Dutch Gambling Authority (KSA) in May, enabling it to legally operate online gambling activities in the Netherlands under the Hard Rock brand.

What are the leadership perspectives on the partnership?
Matevž Mazij, CEO of Bragg Gaming Group, and Paul Strikers, CEO of iCasino.BV, both emphasize the strategic importance of the partnership in delivering top-tier gaming solutions that meet regulatory standards and exceed player expectations in the Dutch market.

How does Bragg Gaming Group ensure regulatory compliance and responsible gaming on
Bragg Gaming Group ensures regulatory compliance and promotes responsible gaming on by integrating robust security measures, responsible gambling features, and adherence to Dutch regulatory requirements, safeguarding the integrity of the gaming experience.


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