DATA.BET integrates Infront tennis data to boost sportsbook coverage

DATA.BET has announced a new partnership with Infront that will see official tennis data integrated into the company’s sportsbook feed, marking another step in the supplier’s ongoing expansion strategy across global sports betting markets.

The agreement is expected to significantly strengthen DATA.BET’s tennis offering by providing operator partners with access to a broader range of tennis competitions, enhanced market availability and improved live data coverage throughout the calendar year. The collaboration also reflects the growing industry focus on official sports data as betting operators seek reliable and scalable content solutions for increasingly competitive sportsbook environments.

According to the companies, the partnership will support sportsbook operators by helping them maintain consistent tennis coverage during peak tournament periods while also increasing event availability across multiple competition tiers.

Tennis remains a key vertical for sportsbooks

Tennis continues to rank among the most active sports within the global online betting sector due to its year-round schedule and high frequency of live betting opportunities. Major tournaments such as Grand Slams, ATP and WTA events attract substantial betting volumes while lower-tier competitions also contribute to continuous engagement for sportsbook users.

DATA.BET stated that tennis currently sits among the top five most popular sports for its operator network. As a result, expanding the depth and breadth of available tennis data has become a strategic priority for the company.

Otto Bonning, Head of Sales at DATA.BET, commented on the agreement and highlighted the importance of tennis within the supplier’s broader sportsbook ecosystem.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”

The company believes the additional official data integration will help sportsbook partners offer a more comprehensive product to players while maintaining operational consistency during periods of high event volume.

Focus on official data and live betting integrity

Official sports data has become increasingly important within the regulated betting industry as operators prioritize speed, reliability and integrity across live betting markets. Data delivered directly from official sources can support more accurate odds creation and faster market updates during live matches.

Infront, which operates within the international sports marketing and sports data sector, emphasized that the partnership aligns with its strategy to broaden access to official betting data across the sportsbook industry.

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.

The reference to fast-path official data from the umpire’s chair highlights the increasing industry demand for low-latency data feeds that can support live betting functionality with minimal delay. Such services are often considered valuable for sportsbooks that rely heavily on in-play wagering activity.

Growing competition in sportsbook technology

The latest partnership also arrives during a period of rapid competition among sportsbook technology providers. Suppliers are increasingly focused on differentiating their products through expanded data access, market variety and enhanced user experiences.

For sportsbook operators, access to comprehensive official data can influence customer retention and betting engagement, particularly in sports like tennis where matches occur continuously across multiple global tours.

Industry analysts have observed that operators are increasingly seeking scalable sportsbook solutions capable of delivering broad event coverage without compromising speed or market accuracy. Partnerships between betting technology companies and official data providers have therefore become a common feature of the modern online gambling sector.

DATA.BET positioned the agreement as part of its long-term development strategy aimed at building scalable sportsbook infrastructure supported by official content and data partnerships across major sports disciplines.

Wider implications for sportsbook operators

For operators using DATA.BET’s platform, the integration could create additional opportunities to diversify betting content and increase engagement among tennis bettors. Expanded coverage may also help sportsbooks maintain activity during periods when other sporting calendars experience seasonal slowdowns.

The availability of additional tennis events and betting markets can be particularly relevant for operators targeting international audiences where tennis maintains strong popularity across Europe, Latin America and parts of Asia.

The move may also support sportsbooks seeking to strengthen their live betting capabilities. In-play betting remains one of the most commercially significant segments within the online sports betting industry and tennis is widely regarded as one of the strongest sports for continuous live wagering engagement.

By integrating official data into its existing sportsbook feed, DATA.BET appears to be reinforcing its position within a highly competitive B2B betting technology market where reliability, scalability and breadth of coverage remain critical factors for operator partnerships.

Industry trend toward deeper data partnerships

The partnership between DATA.BET and Infront reflects a wider industry trend in which sportsbook technology providers continue to pursue direct relationships with official data distributors. Such agreements are frequently viewed as essential for maintaining competitive sportsbook products in regulated markets.

As the online betting sector evolves, operators are placing greater emphasis on trusted data sources, efficient market delivery and extensive event coverage. Tennis, with its constant global tournament schedule and strong live betting appeal, remains one of the most commercially attractive sports within that strategy.

While financial details of the agreement were not disclosed publicly, the partnership signals continued investment by both companies in expanding their respective positions within the global sports betting ecosystem.

Conclusion

The partnership between DATA.BET and Infront represents another notable development in the ongoing evolution of sportsbook technology and official sports data integration. By expanding access to official tennis data, the agreement is expected to enhance the betting experience for sportsbook operators and their customers through broader event coverage, more reliable live data and additional market opportunities.

As competition intensifies across the global online betting industry, partnerships focused on official data and scalable infrastructure are likely to remain central to sportsbook growth strategies. For DATA.BET, the collaboration strengthens its tennis offering while reinforcing its broader ambition to deliver comprehensive sportsbook solutions built around trusted sports content and real-time data delivery.

FAQs

What is the partnership between DATA.BET and Infront about?
The partnership involves the integration of official tennis data from Infront into DATA.BET’s sportsbook feed to expand tennis betting coverage for operators.

Why is tennis important for sportsbook operators?
Tennis provides year-round betting opportunities and supports strong live betting engagement due to the continuous global tournament schedule.

Who commented on the partnership from DATA.BET?
Otto Bonning, Head of Sales at DATA.BET, commented on the agreement and emphasized the strategic importance of expanding tennis coverage.

What benefits will sportsbook operators receive from this integration?
Operators may gain access to additional tennis events, more betting markets and improved live data coverage across different competition levels.

What role does official sports data play in betting?
Official sports data helps sportsbooks improve reliability, market accuracy and speed during live betting events.

Who is Infront?
Infront is an international company involved in sports marketing and sports data services, including official betting data distribution.

What did Infront say about the collaboration?
Diogo Almeida, Head of Sales at Infront Bettor, stated that the collaboration supports wider market access to official betting data and enhanced customer experiences.

Will the partnership improve live betting functionality?
The integration is expected to support faster and more reliable live betting experiences through official fast-path data delivery.

Why are sportsbook suppliers investing in official data partnerships?
Suppliers increasingly rely on official data partnerships to strengthen sportsbook quality, improve scalability and remain competitive in regulated markets.

Does the agreement only focus on major tennis tournaments?
No. The companies indicated that the integration aims to improve coverage across multiple competition levels and throughout the year.