DATA.BET reports strong growth across virtual football operations

DATA.BET has released new performance figures showing significant year-over-year growth across its virtual football offering, highlighting rising operator engagement and expanding user activity within the company’s automated betting content ecosystem.

The sportsbook solutions supplier stated that its virtual football product recorded notable increases in turnover, user participation and betting volume between the first quarter of 2025 and the first quarter of 2026. According to the company, the results reflect growing demand among operators for always-available betting content that can operate independently from traditional sports calendars.

Virtual sports products have become increasingly important within the online betting sector over recent years, particularly during off-season periods when live sporting schedules are limited. DATA.BET’s latest figures suggest that automated football content continues to gain traction among both operators and bettors seeking uninterrupted engagement opportunities.

Virtual football accounts for major share of turnover

According to DATA.BET, virtual content represented 39% of total virtual sports turnover during the reporting period while contributing 45% of profits across the segment. The company stated that several core performance indicators showed substantial growth compared to the previous year.

The reported figures included a 299% increase in active users alongside a 129% rise in gross gaming revenue across clients. DATA.BET also reported a 246% increase in events per quarter and a 218% rise in total bets placed.

The company noted that overall turnover across virtual content increased by 168% year over year, underlining what it described as sustained demand for automated football-based betting products.

Unlike traditional sports betting markets, DATA.BET’s virtual football events operate continuously throughout the day without dependency on real-world sporting schedules. Matches are generated automatically through bot-versus-bot gameplay systems developed internally by the company.

This structure allows operators to maintain a consistent betting offering regardless of seasonal disruptions, postponed fixtures or gaps in live sporting calendars.

In-house development supports flexible configuration

DATA.BET stated that all virtual football products are developed entirely in-house, allowing the company to maintain direct oversight over product configuration, operational updates and customization requirements.

The company indicated that this internal development model gives operators greater flexibility when adapting content to local market preferences or specific business strategies. These configurations may include league structures, competition formats or combinations of automated and player-focused content.

By controlling the full development cycle internally, the supplier also stated that it can respond more quickly to operational adjustments and platform requirements without depending on external content providers.

The company added that the automated nature of the product allows for uninterrupted event scheduling, supporting around-the-clock betting opportunities across multiple jurisdictions and time zones.

Operators seek stability during low-season periods

DATA.BET stated that virtual football products can help operators address several operational challenges commonly associated with seasonal sports cycles.

During quieter sporting periods, sportsbooks often face reduced engagement levels due to lower availability of live events. Automated virtual football content can provide additional inventory during these gaps while helping maintain user retention among existing football bettors.

The company stated that the audience profile for virtual football closely overlaps with traditional live football bettors. As a result, operators may be able to retain engagement levels during summer breaks and other off-season periods through continuous football-themed betting content.

DATA.BET also pointed to operational efficiency benefits connected to automated content delivery. Since events are generated algorithmically, the company stated that the system operates with stable margins and limited fraud exposure.

The supplier further highlighted its support for In-Stream Betting overlays with near-zero latency between broadcasts and market updates. According to the company, this feature allows operators to provide faster market synchronization and a smoother betting experience for users engaging with virtual matches in real time.

Growing role of virtual sports in sportsbook strategy

The broader online betting sector has seen increasing investment in virtual sports technology as operators seek ways to diversify betting inventories and maintain user activity throughout the year.

Virtual football products in particular have become a significant segment due to football’s global popularity and consistent bettor familiarity with the sport’s mechanics, markets and competition formats.

Industry observers have noted that automated sports products can provide operators with predictable event schedules and stable operational frameworks compared to live sports environments that may be affected by weather disruptions, fixture changes or regulatory scheduling limitations.

At the same time, suppliers continue to invest in production quality, broadcast presentation and betting functionality in an effort to narrow the experiential gap between virtual and live sports offerings.

DATA.BET’s reported growth figures may reflect broader market demand for continuous betting products capable of supplementing traditional sportsbook operations without requiring major additional operational resources.

Company highlights customization capabilities

Commenting on the latest performance data, Rostyslav Likhtin, head of product at DATA.BET, said the company’s internally developed infrastructure allows it to adapt products according to individual operator requirements.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs – whether that is a specific league structure, a particular mix of bot and player content or a branded competition format,” said Rostyslav Likhtin, head of product at DATA.BET.

The statement reflects a growing industry focus on customization as operators increasingly seek differentiated content experiences tailored to local audiences and brand positioning strategies.

Virtual content continues expanding in importance

As sportsbook operators continue looking for scalable engagement tools, virtual football is expected to remain an important component within broader digital betting strategies. Continuous scheduling, automated delivery systems and customizable formats have positioned virtual products as a complementary layer alongside traditional live sports betting.

While live sporting events remain central to the global sportsbook industry, suppliers such as DATA.BET appear focused on strengthening alternative content categories capable of supporting year-round activity and operational consistency.

The company’s latest performance figures suggest that demand for automated football betting experiences continues to expand, particularly among operators seeking stable engagement channels during seasonal fluctuations. With ongoing investment in in-house development and flexible product configuration, DATA.BET is positioning its virtual football offering as a long-term component within the evolving online sportsbook market.

Conclusion

DATA.BET’s latest virtual football performance data illustrates the growing commercial relevance of automated sports content within the global betting industry. The company’s reported increases in turnover, active users and betting activity indicate that operators are increasingly integrating virtual football into their long-term engagement strategies.

By maintaining full in-house control over development and customization, DATA.BET has emphasized operational flexibility and continuous content delivery as key competitive advantages. The company’s approach also reflects wider industry efforts to provide uninterrupted betting experiences independent of traditional sports schedules.

As online betting markets continue evolving, virtual football products are likely to play an increasingly important supporting role for operators seeking scalable engagement, predictable event scheduling and year-round user retention. DATA.BET’s latest results suggest that demand for these automated betting formats remains strong across multiple commercial benchmarks.

FAQs

What growth did DATA.BET report for its virtual football turnover?
DATA.BET reported a 168% increase in turnover across its virtual football content between Q1 2025 and Q1 2026.

How much of virtual sports turnover came from virtual football?
The company stated that virtual football accounted for 39% of total virtual sports turnover during the reporting period.

What percentage of profits came from virtual content?
According to DATA.BET, virtual content contributed 45% of profits across the virtual sports segment.

How much did active users increase?
DATA.BET reported a 299% increase in active users year over year.

What type of virtual football system does DATA.BET use?
The company uses automated bot-versus-bot football matches developed internally by its in-house team.

Does the virtual football content depend on real sporting events?
No. The content operates independently from real-world sporting schedules and runs continuously 24 hours a day.

What operational benefits does virtual football provide to operators?
The company stated that virtual football helps fill seasonal content gaps, supports stable margins and reduces operational workload.

What is In-Stream Betting in DATA.BET’s platform?
In-Stream Betting allows betting overlays to synchronize with broadcasts using near-zero latency between video and market updates.

Who commented on the company’s latest results?
Rostyslav Likhtin, head of product at DATA.BET, commented on the company’s virtual football performance and customization capabilities.

Why are virtual sports becoming more important in betting?
Virtual sports provide continuous betting opportunities, predictable scheduling and year-round engagement regardless of live sports calendars.