DAZN and Antenna expand sports streaming in Greece

Global sports streaming leader DAZN Group has officially entered the Greek market by forming a long-term partnership with Antenna Group, a prominent media and entertainment company based in Greece with significant international operations. This move marks a significant milestone for both organizations and signals their growing commitment to reshaping how premium sports content is delivered in the region.

Launching with FIFA Club World Cup 2025

The first major initiative under this new collaboration will be the comprehensive broadcast of the FIFA Club World Cup 2025, an international tournament expected to draw widespread global interest. The agreement includes live coverage of all 63 matches and forms the basis of a broader content distribution strategy in Greece.

National reach and localised coverage

As part of the broadcast arrangements, DAZN and Antenna will share coverage of all Club World Cup games. Viewers in Greece will be able to access the full tournament across multiple platforms, including traditional TV and digital streaming.

The content will feature Greek-language commentary, detailed match highlights, and additional supporting media to enhance the viewing experience. This strategy combines DAZN's international expertise with Antenna’s local media capabilities, aiming to deliver a tailored experience for Greek sports audiences.

Accessibility through both free and digital streaming

One of the defining features of this deal is its dual-access model. As many as 15 matches will air on ANT1, Greece’s national free-to-air broadcaster, and will also be accessible via the network’s official digital platform, antenna.gr. Meanwhile, the entirety of the tournament’s matches will be accessible via DAZN’s Greek platform, free of charge.

This hybrid model is designed to maximize access, especially among viewers who prefer either free-to-air television or digital streaming, and reflects a commitment to making global sporting events more widely available without financial barriers.

A long-term agreement with broader ambitions

Exclusive rights and future integrations

The collaboration extends beyond the FIFA tournament. It forms part of a wider, multi-year agreement, under which ANT1+, Antenna’s digital subscription platform, becomes the exclusive distributor of DAZN’s sports programming in Greece.

The arrangement envisions additional collaborative ventures, including the development of co-branded content bundles that combine DAZN’s global sports rights with Antenna’s rich portfolio of entertainment and Greek-language programming. These bundles are expected to be offered through Antenna’s digital ecosystem and linear broadcasting platforms.

Expanding DAZN’s global offering for Greek audiences

Through this partnership, Greek consumers will gain access to a wide array of international sports content already enjoyed by viewers in over 200 countries. DAZN’s current catalogue includes:

• NFL Game Pass, offering comprehensive access to all National Football League action
• Major boxing showcases curated by Riyadh Season, Queensberry Promotions, and Matchroom
• Courtside 1891 by FIBA, a dedicated global platform tailored for basketball enthusiasts
• LIV Golf+, an alternative format golf series aiming to revolutionize professional golf viewing
• Matches and tournaments from the WTA Tour in women’s tennis

Additionally, Antenna’s own offerings will complement the sports content, including access to Formula 1, the UEFA Europa League, and the UEFA Conference League, alongside a strong selection of local and international movies and television series.

Statements from the executives

DAZN highlights value of local expertise

Shay Segev, Chief Executive Officer of DAZN Group, praised the significance of the collaboration in an official statement:

“We are incredibly excited to partner with Antenna Group – a leading international media, content and entertainment organisation. Their unrivalled reach, local expertise and entertainment excellence make them the perfect partner as we bring DAZN’s global sports offering to Greek fans. Together, we will deliver an exceptional experience, starting with the FIFA Club World Cup 2025 and building towards much more.”

Segev’s remarks emphasize DAZN’s carefully planned entry into the Greek market, highlighting the value of leveraging Antenna’s strong local foothold to effectively align with regional viewer interests and comply with national regulations.

Antenna Group sets sights on future of sports content

Henning Tewes, Chief Executive Officer of Antenna Group, shared a similarly optimistic outlook:

“We are thrilled to partner with DAZN to bring Greek sports fans unparalleled access to premium global sports content. This collaboration, starting off with the FIFA Club World Cup, marks a new era of sports entertainment in Greece. Together, we are committed to delivering a world-class viewing experience that combines the best of localised expertise and international sports excellence.”

Tewes’ remarks suggest that Antenna views this partnership as an opportunity to redefine sports consumption in Greece, positioning the company at the intersection of traditional broadcasting and modern streaming.

A turning point in Greek sports broadcasting

The DAZN-Antenna alliance represents a notable shift in how premium sports rights are managed and distributed in the Greek market. Traditionally reliant on subscription-only models, sports broadcasting in Greece is now evolving to embrace more inclusive access options, especially those involving free digital streaming.

This partnership illustrates a broader industry trend where international streaming companies form alliances with locally established media groups to increase their reach and relevance in regional markets. Such arrangements not only facilitate smoother market entry but also enhance the cultural adaptability of the content delivered.

A strategic blueprint for regional growth

The choice to collaborate with Antenna also offers DAZN a scalable entry model for other medium-sized European territories. Instead of independently investing in local infrastructure, DAZN is leveraging Antenna’s existing distribution network and market knowledge to reduce both operational risk and time-to-market.

This approach also supports DAZN’s commitment to respecting local languages, preferences, and viewing habits—factors critical to successful adoption in non-English-speaking regions.

Positioning for the 2025 FIFA Club World Cup

The timing of the launch is especially significant, given the growing anticipation around the FIFA Club World Cup 2025. By securing exclusive Greek broadcasting rights, DAZN and Antenna are positioning themselves as essential players in delivering one of the year’s most awaited global tournaments.

This early exposure creates a strong platform for DAZN to showcase its wider sports portfolio, while also enabling Antenna to grow its online reach and subscriber community.

Conclusion

The partnership between DAZN Group and Antenna Group marks a transformative development in the delivery of international sports content to Greek audiences. By offering a combination of free and premium access, the agreement aims to democratize viewership while preserving the quality and scope of global sports coverage.

This collaboration reflects a growing industry pattern: international streaming providers are increasingly aligning with domestic broadcasters to ensure efficient, legally compliant, and culturally relevant market penetration. By taking this approach, DAZN and Antenna aim to establish a fresh benchmark in sports broadcasting, tailored to meet the changing expectations of audiences across Greece.

As the FIFA Club World Cup 2025 approaches, all eyes will be on how this partnership performs—not just as a content distributor, but as a long-term force shaping the future of sports media in the region.

FAQs

What is the DAZN and Antenna Group partnership about?
DAZN and Antenna Group have entered into a multi-year partnership to distribute global sports content in Greece, starting with the FIFA Club World Cup 2025.

Will FIFA Club World Cup matches be free to watch in Greece?
Yes, all 63 matches will be free to stream via DAZN’s platform in Greece, and 15 matches will also be shown on the FTA channel ANT1 and antenna.gr.

What is the role of ANT1+ in this agreement?
ANT1+ will act as the exclusive distributor of DAZN in Greece under a multi-year contractual agreement.

Which sports will be available to Greek audiences under this partnership?
The offering includes NFL Game Pass, boxing, LIV Golf+, WTA, FIBA Courtside 1891, and local content like UEFA Europa League and Formula 1.

How does this partnership benefit Greek viewers?
Greek viewers gain access to a vast catalogue of international sports content with localised commentary and flexible viewing options, including free access.

Is this partnership permanent?
The agreement is a multi-year deal, suggesting long-term collaboration with possibilities for expanded offerings in the future.

What kind of additional content will be provided?
In addition to live matches, viewers can expect enhanced highlights, pre- and post-game coverage, and co-branded entertainment bundles.

Can viewers outside Greece access these broadcasts?
This specific deal pertains to Greece; viewers in other countries would require local DAZN access as per regional agreements.

Is this DAZN’s first entry into a Southeastern European market?
While DAZN operates in multiple global regions, this partnership marks its strategic and formal entry into the Greek market.

What makes Antenna Group a suitable partner for DAZN?
Antenna Group’s strong local reach, extensive media infrastructure, and experience in entertainment broadcasting make it an ideal partner for DAZN’s regional rollout.