Elantil integrates Zimpler for seamless payments

Elantil, a forward-looking provider of platform solutions in the iGaming and betting industry, has expanded its digital marketplace by integrating Zimpler, a fast-growing Pay by Bank service. This partnership signifies a notable shift in Elantil’s offering—from content and sportsbook aggregation to now encompassing secure and compliant payment solutions.

The new alliance marks a deliberate strategic expansion aimed at delivering a more comprehensive ecosystem for operators. By incorporating Zimpler’s advanced payment capabilities, Elantil is offering operators enhanced control, immediate access to financial tools, and a streamlined route to market.

Zimpler: A leading force in Pay by Bank innovation

Founded in 2012 in Stockholm, Zimpler has swiftly positioned itself as a leading payment technology company, specialising in Pay by Bank solutions. The company has expanded its operations to over 25 countries, establishing connections to more than 350 million bank accounts across Europe and beyond.

Unlike conventional e-wallets or payment platforms, Zimpler’s system is entirely wallet-free. It provides direct-to-bank, high-speed, and fully compliant payment processing. These capabilities are tailored to the fast-paced demands of regulated markets, particularly in the iGaming and betting sector.

With annual processing volumes exceeding €2.6 billion, Zimpler’s infrastructure has been praised for both its resilience and its compliance with the strict regulatory frameworks that govern gambling-related financial transactions.

Zimpler Go and the rise of instant, compliant payments

Central to Zimpler’s value proposition is Zimpler Go, a Pay & Play product that blends instant deposits with real-time Know Your Customer (KYC) verification. This mechanism ensures that onboarding a new player takes just a few seconds, without sacrificing legal compliance or security standards.

This product has gained significant traction in jurisdictions such as Estonia, where regulatory oversight is robust, and where speed and reliability are essential for operators looking to build user trust. Through a combination of automation, bank-level security protocols, and deep market integration, Zimpler Go offers a solution that meets the growing demand for frictionless payment experiences in regulated online gambling environments.

Elantil’s marketplace approach: Empowering operators with flexibility and autonomy

Elantil’s Marketplace was initially developed as a content and service aggregation hub for gaming operators. Over time, however, the platform has evolved to meet broader business needs. The integration of Zimpler represents a major leap toward Elantil’s vision of a one-stop-shop solution.

Now, operators using Elantil’s platform can incorporate Zimpler’s financial services via a single-click integration. Importantly, this integration does not restrict operators to terms dictated by Elantil. Instead, they are free to contract directly with Zimpler, ensuring that each business relationship is tailored, flexible, and autonomous.

Once an agreement is reached, operators simply input their credentials—provided by Zimpler—into the Elantil system. This eliminates unnecessary intermediaries, speeds up activation, and removes the excessive fees typically associated with third-party integrations.

Comment from Elantil: A complete ecosystem for regulated markets

John Debono, Chief Technical Officer at Elantil, emphasized the importance of the Zimpler partnership in furthering Elantil’s mission to serve as more than just a basic aggregator:

“When we launched Elantil’s Marketplace, our ambition was clear: to offer more than just a content aggregator. We wanted a true one-stop shop where operators can seamlessly connect with the industry’s top service providers. Integrating Zimpler—especially their Pay by Bank solution in regulated markets like Estonia—adds a powerful new dimension. It underscores our dedication to regulated, reliable providers and expands the toolkit we offer operators, ensuring we deliver the most complete and compliant service possible.”

This statement underscores Elantil’s focus on regulated markets and legal compliance. With jurisdictions increasingly scrutinising financial flows in online gambling, partnerships with reliable, licensed payment processors are critical. The collaboration with Zimpler directly addresses this need.

Statement from Zimpler: Enabling frictionless scaling

Sarah Nunn, Zimpler’s Partnership Manager, shared a similar perspective, emphasizing that:

“Partnerships like this are how we bring smarter financial solutions to the forefront. The Elantil team has built an impressive platform with real momentum, and we’re excited to contribute by making seamless, compliant payments more accessible to operators. Together, we’re helping businesses scale faster with fewer barriers and greater confidence.”

Zimpler’s emphasis on “scaling with confidence” is highly relevant in a market where operators are often forced to navigate complex licensing, banking, and compliance challenges. By simplifying the financial layer, Zimpler helps these businesses deploy faster and more securely, especially in newly regulated or rapidly evolving jurisdictions.

Regulatory compliance and risk mitigation

A core element of both companies’ strategy is strict adherence to regulatory standards. This is particularly important given the evolving nature of payment processing laws in Europe and beyond.

Zimpler’s services are purpose-built for regulated environments. The real-time KYC capability, for example, ensures compliance with anti-money laundering (AML) and counter-terrorism financing (CTF) legislation, while also aligning with national gaming authority rules.

Elantil, for its part, has designed its Marketplace to allow only those providers who meet strict compliance criteria. The integration with Zimpler reinforces this commitment and protects Elantil’s operator base from legal exposure that could arise from using non-compliant financial services.

A significant advantage for operators

For iGaming operators, the integration of Zimpler offers multiple advantages:

• Faster onboarding: New users can register and deposit funds in seconds.
• Increased trust: Real-time KYC builds consumer confidence.
• Lower operational burden: Operators no longer need to manage separate compliance tools or payment layers.
• Direct relationships: Freedom to negotiate and manage terms with Zimpler independently.
• Scalability: A single integration facilitates expansion across 25 markets.

These benefits help operators differentiate themselves in a competitive space where speed and security often determine market success.

A broader shift: How embedded finance is reshaping iGaming

The Elantil–Zimpler partnership is part of a broader trend within the iGaming sector: the shift toward embedded finance. By integrating financial functions directly into gaming platforms, providers can offer a more seamless and compliant player experience.

This approach reduces friction at critical stages of the user journey—from deposit to withdrawal—and improves retention, conversion rates, and overall satisfaction. As gambling regulations tighten and user expectations grow, embedded finance is quickly becoming the standard.

Conclusion

Elantil’s decision to incorporate Zimpler into its platform offering represents a timely and well-considered step forward. In a marketplace where legal scrutiny, user expectations, and operational efficiency are all on the rise, the ability to offer compliant, fast, and secure payment options is no longer optional—it is essential.

By focusing on partnerships that align with regulatory best practices and operational flexibility, Elantil continues to build a robust ecosystem that empowers operators, protects end-users, and supports the future of regulated iGaming.

FAQs

What is Zimpler and how does it work in iGaming?
Zimpler is a Pay by Bank service that facilitates instant and secure transactions. It supports regulated iGaming operators by offering fast payments and real-time KYC.

Why did Elantil integrate Zimpler into its platform?
Elantil partnered with Zimpler to expand its marketplace and provide operators with direct access to secure, compliant financial services without intermediaries.

Is Zimpler available in all European countries?
Zimpler currently operates in over 25 countries and connects to more than 350 million bank accounts, with a focus on regulated markets like the Nordics and Estonia.

What is Zimpler Go?
Zimpler Go is a Pay & Play solution combining instant deposits and real-time KYC verification to allow seamless player onboarding and quick transactions.

How do operators integrate Zimpler via Elantil?
Operators sign an agreement directly with Zimpler and then enter their credentials into the Elantil platform, enabling a one-click integration with no added fees.

What are the regulatory advantages of using Zimpler?
Zimpler complies with AML, CTF, and iGaming regulations, helping operators remain legally secure while reducing the burden of manual compliance.

Does Elantil dictate payment terms with Zimpler?
No, operators contract directly with Zimpler, giving them full control over financial terms while still benefiting from Elantil's streamlined technical integration.

How does this integration affect the end-user experience?
Players benefit from faster deposits, quicker onboarding, and increased trust due to real-time KYC and secure banking connections.

Can operators use Zimpler outside of the Elantil platform?
Yes, but Elantil's Marketplace simplifies the integration process and reduces time to market by offering instant access and support.

Is this integration beneficial for new iGaming startups?
Absolutely. It allows new entrants to quickly launch in regulated markets with a reliable payment infrastructure, lowering technical and legal barriers.