EveryMatrix launches dedicated lottery division for growth

EveryMatrix has announced the launch of a dedicated lottery division, marking a significant step in the company’s long-term strategy to strengthen its position within the global lottery sector. The move reflects the supplier’s growing commitment to delivering modern lottery technology and expanding its product offering for lottery operators worldwide.

With more than a decade of experience working alongside major lottery organizations, EveryMatrix aims to build on its established presence by developing digital-first products and services tailored specifically for the evolving needs of lottery operators and their players.

A strategic investment in the lottery sector

The newly established division has been created to focus exclusively on lottery-related innovation, technology development and product expansion. According to the company, the business unit will support long-term investment in lottery solutions while helping operators adapt to changing consumer expectations and digital trends.

The lottery industry has undergone considerable transformation in recent years as more players engage with online and mobile channels. Lottery operators are increasingly seeking flexible and scalable technology that enables them to modernize their offerings while maintaining compliance with regulatory requirements.

EveryMatrix believes its expertise in gaming technology positions the company to help lottery organizations navigate this changing landscape. By creating a dedicated business unit, the company intends to accelerate product development and deliver solutions specifically designed for lottery environments.

Building on more than a decade of experience

The launch of the lottery division is supported by EveryMatrix’s extensive history in the sector. Over the past decade, the company has supplied technology and content solutions to several leading lottery operators across Europe.

Its portfolio includes a proven turnkey platform alongside sportsbook technology, casino solutions and gaming content. These products have already been integrated into operations managed by some of Europe’s most prominent lottery organizations.

The company now plans to expand its lottery-specific portfolio with a broader range of products, including traditional number-based lottery games, pool sports products and a selection of high-performing eInstants designed for digital audiences.

This expanded offering is intended to help lottery operators diversify their product mix while enhancing player engagement through modern digital experiences.

Nikolina Gabelica appointed managing director

As part of the restructuring, Nikolina Gabelica has been appointed Managing Director of the new lottery division.

Gabelica joined EveryMatrix three years ago as Head of Lottery and has played an important role in the company’s development within the sector. Her work has covered both product strategy and commercial growth initiatives, helping strengthen relationships with lottery operators and industry stakeholders.

She brings more than two decades of international experience across the lottery and iGaming industries. Throughout her career, she has held leadership positions spanning product development, commercial management and operational strategy.

Her industry involvement also extends beyond corporate leadership. Gabelica has actively participated in initiatives organized by the European Lotteries association and has served as Executive Chair of its Marketing & Communications Working Group.

The appointment reflects EveryMatrix’s intention to place experienced lottery professionals at the center of its future growth plans.

Strong partnerships with leading lottery operators

One of EveryMatrix’s key strengths in the lottery market is its established network of partnerships with major state-backed and national lottery organizations.

The company has worked with several tier-one lottery operators across Europe, providing technology solutions that support digital gaming and player engagement.

Among its notable partners are:

• Szerencsejáték Zrt, the Hungarian state lottery
• Norsk Tipping in Norway
• Veikkaus in Finland
• OPAP in Greece
• Danske Spil in Denmark

These partnerships demonstrate the company’s experience operating within highly regulated markets where reliability, security and responsible gaming standards remain critical.

Lottery operators continue to face increasing pressure to modernize their digital infrastructure while preserving public trust and regulatory compliance. Technology providers with proven operational experience are therefore becoming increasingly valuable partners for national lottery organizations.

Responding to changing player expectations

Consumer behavior within the lottery sector has evolved significantly as digital entertainment becomes more accessible through mobile devices and online platforms.

Players increasingly expect seamless digital experiences, personalized content and convenient access to lottery products. This trend has encouraged lottery operators to invest in modern technology capable of supporting innovation without disrupting existing operations.

EveryMatrix’s new division appears designed to address these market developments directly. By focusing on modular and digital-first technology, the company aims to provide lottery operators with tools that support growth while maintaining operational flexibility.

The inclusion of products such as eInstants reflects broader industry trends, where digital instant-win games have become an increasingly important source of revenue and player acquisition.

Leadership comments on the new division

Commenting on the launch, Nikolina Gabelica highlighted the opportunity for innovation within the global lottery sector.

“We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.

“The creation of a dedicated lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”

Her comments underline the company’s belief that lottery operators can benefit from technology solutions specifically designed around evolving digital demands.

What the launch could mean for the industry

The creation of a dedicated lottery division signals EveryMatrix’s intention to deepen its involvement in one of the most established segments of the regulated gaming market.

Lottery operators continue to represent an important part of the global gaming ecosystem, generating substantial revenues that often support public initiatives and community projects. As digital transformation accelerates across the sector, technology providers are increasingly competing to deliver solutions that balance innovation with regulatory compliance.

By investing in specialized leadership, product development and long-term market expansion, EveryMatrix is positioning itself to play a larger role in supporting lottery modernization efforts.

The move also reflects broader industry trends, where technology suppliers are creating dedicated divisions and specialist teams to address the unique requirements of regulated lottery operators.

Conclusion

The launch of a dedicated lottery division marks another significant milestone in EveryMatrix’s growth strategy. With more than ten years of experience serving leading lottery organizations, the company is leveraging its expertise to create a focused business unit dedicated to innovation, digital transformation and product expansion.

Under the leadership of Nikolina Gabelica, the new division will concentrate on developing lottery-specific technology, expanding digital product offerings and strengthening relationships with lottery operators worldwide. Supported by existing partnerships with some of Europe’s most recognized lottery organizations, EveryMatrix enters this next phase with a strong foundation and a clear strategic direction.

As lotteries continue to modernize their operations and respond to evolving player expectations, the company’s investment in a dedicated division highlights its confidence in the long-term potential of the global lottery market and its commitment to supporting the sector’s future development.

FAQs

What is the focus of the new EveryMatrix lottery division?
The division has been created to develop lottery-specific technology, products and digital solutions for lottery operators around the world.

Who will lead the new lottery division?
Nikolina Gabelica has been appointed Managing Director of the new business unit.

How long has EveryMatrix been active in the lottery sector?
The company has more than ten years of experience supplying technology and services to lottery operators.

What products will the division offer?
The division will focus on number games, pool sports products, eInstants and other lottery-related digital solutions.

Why has EveryMatrix created a dedicated lottery unit?
The company aims to strengthen its long-term investment in the lottery sector and accelerate product innovation.

What are eInstants in the lottery industry?
eInstants are digital instant-win games that allow players to participate online through web and mobile channels.

Which major lottery operators work with EveryMatrix?
Its partners include Szerencsejáték Zrt, Norsk Tipping, Veikkaus, OPAP and Danske Spil.

What experience does Nikolina Gabelica bring to the role?
She has more than 20 years of experience across lottery and iGaming sectors in product, operational and commercial leadership positions.

How does the new division support digital transformation?
It focuses on modern, modular and digital-first technology that helps lottery operators enhance their online offerings.

What does this announcement mean for the future of EveryMatrix?
It demonstrates the company’s commitment to expanding its role in the global lottery market through innovation and dedicated investment.