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Facebook & Instagram will now let you sell your products directly on their pages

Facebook & Instagram will now let you sell your products directly on their pages
by
June 10, 2020
in Social Media
171

Social media platforms, Facebook and Instagram, have made it easier for businesses to reach their audience by providing them with a new feature called Facebook Shops. This service allows businesses to create a single online store, which can be accessed by their followers on both Facebook and Instagram. And now, Instagram Shop, which is set to be launched this summer, will be introduced to further enhance the e-commerce capabilities of businesses.

This article explains how Facebook Shops and Instagram Shop work, the benefits they offer to businesses, and how businesses can use these services to their advantage.

The Idea Behind This Move

With the introduction of Facebook Shops, businesses can create an online store on Facebook, customize its look and feel, and add their products. Users can find these stores on a business’s Facebook page or Instagram profile, and even through ads or stories. Facebook Shops allows users to browse the entire product range and save the items they are interested in purchasing. Once they decide to buy, they can either place the order on the business’s website or within the app if the business has enabled checkout in the US.

The same applies to Instagram Shop, which will allow users to discover and buy products they love in Instagram Explore. With Instagram Shop, businesses can showcase their products and services in a more engaging way, with a personalized storefront for each profile. The feature also offers several tools to help businesses measure their success on the platform.

Benefits to Businesses

With Facebook Shops and Instagram Shop, businesses can create a unified online store that can be accessed by millions of users worldwide. These features provide an opportunity for small businesses to expand their reach, as they can now promote and sell their products on social media platforms without needing a separate e-commerce website.

Additionally, Facebook Shops and Instagram Shop are designed to offer a mobile-first experience to users, making it easier for them to buy products without leaving the app. Both services are free to use, allowing businesses of all sizes to set up their online stores without any additional fees.

How to Set Up Your Store

To set up a Facebook Shop or Instagram Shop, businesses need to have a Facebook Page and an Instagram Business Account. Once they have these in place, they can create a shop by following the instructions provided by Facebook.

Businesses can choose the products they want to feature, add descriptions, images, and videos, and even customize the look of their online store with a cover image and accent colors. They can also connect with their customers through Messenger, WhatsApp, or Instagram Direct messages, making it easier for them to ask questions, get support, or track their orders.

Final Takeaway

Facebook Shops and Instagram Shop are new avenues that businesses can use to expand their reach and increase their sales. These services offer a mobile-first experience to users, making it easier for them to discover and buy products without leaving the app. They are also free to use, allowing businesses to set up their online stores without any additional costs.

During these times when businesses need a strong digital presence, Facebook Shops and Instagram Shop provide an opportunity for businesses of all sizes to set up their online stores and expand their reach. If you are into e-commerce and your business has a Facebook page or an Instagram account, then you should definitely try setting up your store on these platforms.

FAQs

Is it free to set up a Facebook Shop or Instagram Shop?
Yes, both services are free to use.

Can I customize the look of my online store?
Yes, businesses can customize the look of their online store with a cover image and accent colors.

Can customers ask questions or get support through Facebook Shops and Instagram Shop?
Yes, customers can connect with businesses through Messenger, WhatsApp, or Instagram Direct messages.

Is there any additional fee to use Facebook Shops and Instagram Shop?
No, businesses can use these services for free.

Can I sell any type of product on Facebook Shops and Instagram Shop?
Businesses can sell physical goods, as well as digital products such as e-books, music, and other digital content.

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