In today's digital age, social media has emerged as a powerful tool for businesses to connect with their target audience, build brand awareness, and drive conversions. With its widespread popularity and reach, social media platforms have become essential components of digital marketing strategies. This article explores the concept of harnessing social media for digital marketing in Malta, a vibrant country in the heart of the Mediterranean....
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OFF-PAGE SEO, Social Media
May 31, 2023
Which social media platforms are right for your business?
As social media continues to shape the way we connect, communicate and market ourselves online, it's important for businesses to navigate the landscape and determine which platforms are right for...
Marketing, OFF-PAGE SEO, SEO Techniques, Social Media
May 22, 2023
Simplify Your Social Media Marketing Strategy
Managing multiple social media platforms simultaneously can be a challenging task, but it is usually necessary for a robust social media marketing strategy. Fortunately, Facebook and Instagram are now both...
iGaming News, Marketing, NEWS Malta
May 20, 2023
Influencer Marketing for iGaming Industry
The iGaming industry has been growing at an incredible pace, and digital marketing has become an essential tool for businesses to reach their target audience. One of the most effective...
Marketing, Social Media
May 19, 2023
How to use Social Selling
Social Selling has become a popular marketing strategy that allows businesses to leverage social media platforms to build relationships with potential customers, establish trust, and drive sales. By providing valuable...
Clients, Marketing, SMO Case Study, Social Media
April 12, 2023
SMO Case Study – Employment Hiring & CDL Training
Navigating the vibrant world of Instagram for a super competitive business can be a thrilling adventure. That's precisely why we were excited to take on the challenge when a client...
Clients, SMO Case Study, Social Media
April 12, 2023
SMO Case Study – Medical Treatment
Running medical treatment ads on Facebook and Instagram can be challenging due to the strict privacy and policy guidelines that restrict certain words and phrases related to gender, race, and...
Clients, SMO Case Study, Social Media
April 5, 2023
SMO Case Study – INSTAGRAM
Instagram is not just a platform for posting selfies and food pics - it has become one of the most engaging social media platforms for businesses. It provides a creative...
Clients, SMO Case Study, Social Media
February 27, 2023
SMO Case Study – Boat Dealership Business
Our client, a luxury boat dealership specializing in high-end boats, faced the challenge of targeting individuals in high-income groups. Our team developed a customized strategy to tackle this obstacle, and...
OFF-PAGE SEO
September 4, 2022
New GBP content guidelines you should know
As of September 2022, new General Branding Guidelines and Policies (GBP) have been released by various social media platforms, including Facebook, Twitter, and Instagram. These guidelines aim to provide a...
Clients, SMO Case Study, Social Media
July 26, 2022
SMO Case Study – Home Decor Industry
In this SMO case study, the challenge was to generate engagement on Instagram for a home decor business that had no previous engagement activities. The goal was to start from...
Ecommerce, Social Media
March 7, 2022
Instagram product tags rolling out to all U.S. users
Instagram's product tagging feature is about to become a lot more accessible to users across the United States. The platform has announced that it is rolling out product tagging to...
Social Media
September 7, 2021
You will soon see Ads in Instagram Shops
Instagram is currently testing a new feature where ads will be included in the Shop Tab of the platform. While the feature is only available in the United States at...
Social Media
October 10, 2020
Facebook to impose limit on number of ads
From February 2021, Facebook will be limiting the number of ads on a Page. These ads will run based on the highest month’s ad spend in the previous year. The...
OFF-PAGE SEO
August 7, 2020
Google maps profiles get interesting as Google integrates social features
Google has always tried on creating a social media platform that will generate the same or even more buzz than Facebook, Instagram, etc. In what proves to be yet another...
Social Media
June 10, 2020
Facebook & Instagram will now let you sell your products directly on their pages
In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on...
Marketing, Social Media
October 10, 2019
Facebook and Instagram likely to hide like counts
Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go....
Clients, Marketing, SMO Case Study, Social Media
July 29, 2018
SMO Case Study – Digital Marketing (Instagram)
For a digital marketing client, we identified several areas for improvement, such as missing links in their bio, posting low-resolution or non-relevant images, and not targeting their top competitor.