SMO Case Study – Medical Treatment

Challenge

Running medical treatment ads on Facebook and Instagram can be challenging due to the strict privacy and policy guidelines that restrict certain words and phrases related to gender, race, and body type.

Goal

This posed a major challenge for the client, who wanted to increase their Facebook Page Likes and spread awareness about their services to a specific geographic audience.

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Our Approach

To overcome this hurdle, we adopted a unique strategy of using Meta Pixel to track data without code and shifted the campaign to Brand Awareness. We brainstormed various words and phrases that would deliver the client’s message appropriately and launched a successful campaign that yielded impressive results in terms of engagement and reach.

Solution & Process

Despite the limitations, our approach delivered astonishing results, surpassing previous month’s performance.

Results

The results we achieved were truly remarkable, exceeding all previous months’ outcomes. We were able to attain an impressive reach for our client’s audience and generate clicks to their website from the precisely targeted audience.