New GBP content guidelines you should know
As of September 2022, new General Branding Guidelines and Policies (GBP) have been released by various social media platforms, including Facebook, Twitter, and Instagram. These guidelines aim to provide a consistent and safe online environment for users, as well as protect the brand’s reputation. As a content creator, it’s important to stay up-to-date with these new guidelines to avoid potential content removal or account suspension. In this article, we will cover the essential new GBP content guidelines that you should know.
Introduction
In this section, we will provide an overview of what GBP content guidelines are and why they are important. We will also discuss the key changes in the new GBP guidelines.
GBP Guidelines Overview
The General Branding Guidelines and Policies (GBP) are a set of rules that social media platforms use to govern the type of content that is allowed to be posted on their platforms. These guidelines are put in place to ensure that users are safe, protected from harassment or hate speech, and that the brand’s reputation is maintained. Here’s a screenshot of the other guidelines that you should know.
Key Changes in the New GBP Guidelines
The new GBP guidelines have introduced some significant changes to the way content is regulated on social media platforms. Some of the key changes include:
1. Hate Speech
The new guidelines have made it clear that hate speech of any kind will not be tolerated. This includes any content that promotes racism, sexism, homophobia, or any other form of discrimination.
2. Misinformation
The guidelines have introduced new rules around the spread of misinformation. Content that contains false information about health, safety, or public welfare issues, such as COVID-19, will be removed.
3. Violence and Graphic Content
Platforms will remove any content that promotes violence, graphic images or videos that are meant to shock, or any form of self-harm.
4. Nudity and Sexual Content
The guidelines have introduced stricter rules around nudity and sexual content. Platforms will remove any content that contains explicit sexual content, including nudity or sexual activity.
5. Intellectual Property
The guidelines have introduced stricter rules around the use of intellectual property. Platforms will remove any content that infringes on someone else’s copyright, trademark, or other intellectual property rights.
Best Practices for Creating Content That Adheres to the New GBP Guidelines
To ensure your content adheres to the new GBP guidelines, here are some best practices to keep in mind:
1. Always fact-check your content
Before posting any content, ensure that it is accurate and based on reliable sources.
2. Avoid using offensive language or images
Be mindful of the language and images you use in your content. Avoid using offensive language or images that could be considered discriminatory or inflammatory.
3. Respect other people’s intellectual property
Always ensure that you have permission to use any intellectual property before incorporating it into your content.
4. Do not promote violence or graphic content
Avoid promoting violence or sharing graphic content that could be considered inappropriate.
5. Keep it clean
Avoid posting any content that is sexually explicit or contains nudity.
Conclusion
Staying up-to-date with the new GBP content guidelines is crucial for content creators to ensure their content adheres to the policies set out by social media platforms. By following the best practices outlined in this article, you can ensure your content is safe and respectful, and avoid any potential content removal or account suspension. Need help? Get in touch with our technical support team for assistance.
FAQs
- What are GBP guidelines?
GBP guidelines are a set of rules that social media platforms use to govern the type of content that is allowed to be posted on their platforms.
- Why are GBP guidelines important?
GBP guidelines are important to ensure that users are safe, protected from harassment or hate speech, and that the brand’s reputation is maintained on social media platforms.
- What are the key changes in the new GBP guidelines?
The key changes in the new GBP guidelines include stricter rules around hate speech, misinformation, violence and graphic content, nudity and sexual content, and intellectual property.
- How can I ensure my content adheres to the new GBP guidelines?
You can ensure your content adheres to the new GBP guidelines by fact-checking your content, avoiding offensive language or images, respecting other people’s intellectual property, not promoting violence or graphic content, and keeping your content clean.
- What are the consequences of not adhering to the new GBP guidelines?
The consequences of not adhering to the new GBP guidelines may include content removal, account suspension, or other penalties imposed by social media platforms.
Anna Amstill
I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016.
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