FDJ United strengthens ties with Queensberry Promotions

FDJ United has confirmed the renewal of its long-standing partnership with Queensberry Promotions, led by renowned promoter Frank Warren. The agreement reinforces both parties’ commitment to the growth and visibility of professional boxing in the United Kingdom and Europe. The partnership aims to offer fans unparalleled access to key boxing events across the UK, featuring behind-the-scenes glimpses of major bouts, exclusive interviews with fighters, and cutting-edge digital content.

FDJ United, known for its flagship brands UNIBET and 32Red, is recognized as one of Europe’s leading betting and gaming operators. The company has consistently supported sports engagement initiatives, with boxing remaining a central focus of its sponsorship portfolio. Through this renewed partnership, FDJ United aims to expand the fan experience, leveraging digital platforms to bring boxing closer to audiences.

A partnership rooted in boxing excellence

Frank Warren, founder and promoter of Queensberry Promotions, emphasized the importance of continuing the partnership: “We are very happy to be renewing our partnership with UNIBET just before we enter into a sequence of blockbuster fights and shows. I’ve been involved in this sport for many, many years and the way people interact with boxing has changed beyond recognition.”

He continued: “Here at Queensberry, we are certain this partnership will make sure these developments continue in the right direction, giving boxing fans unique access to the fighters and making them feel closer to the action. UNIBET is the place to be when it comes to digital series for boxing fans everywhere, so we are delighted to continue this collaboration.”

Queensberry Promotions has been a key force in UK boxing for decades, managing some of the sport’s most notable fighters and high-profile events. By partnering with FDJ United, the promoter can further enhance fan engagement, combining in-person fight experiences with digital content that extends beyond the arena.

UNIBET Lowdown returns to showcase boxing events

One of the main initiatives under the renewed agreement is the continuation of the ‘UNIBET Lowdown’ digital series. Designed to provide boxing enthusiasts with immersive content, the series will cover everything from fighter interviews to press conferences, weigh-ins, and special behind-the-scenes features.

The upcoming British & Commonwealth Championship fight between Jack Rafferty and Mark Chamberlain, scheduled for Saturday 23rd August, will mark the return of the series. Fans will be offered an exclusive preview of the fight, beginning with an interview from celebrated boxer Josh Taylor, giving them early insight into the match and building anticipation for Fight Week.

The series is structured to offer comprehensive coverage, highlighting the preparation and personal stories of fighters, as well as the high-stakes atmosphere surrounding championship bouts. This approach reflects a broader trend in sports media, where audiences increasingly seek content that goes beyond traditional broadcasting to include insider perspectives and interactive experiences.

Innovation in fan engagement

Sam Mead, General Manager UK at FDJ United, expressed enthusiasm about the renewed partnership and the continued evolution of their digital content offerings: “We are absolutely delighted to be continuing our partnership with Queensberry Promotions. Our relationship dates back nearly a decade, to 2016, and has helped to showcase our UNIBET-sponsored content alongside some of the most iconic nights in boxing history.”

He further emphasized the shared philosophy between the two organizations: “Along with Queensberry, we share a similar ethos in delivering a customer-first approach – using the ever-growing medium of digital content to be innovative and engage existing and attract new fans. For the upcoming season, we aim to take our content even further – giving access that overtakes our previous offerings and gets fans even closer to the action.”

FDJ United and Queensberry Promotions are thus positioning themselves at the forefront of sports marketing innovation, combining digital storytelling, immersive content, and fan interaction to redefine how audiences experience professional boxing.

Expanding access to the sport

The renewed partnership comes at a time when boxing has seen a surge in popularity, both live and online. Fans are increasingly seeking more intimate and detailed coverage of fighters’ journeys, training routines, and personal insights. By offering content such as the ‘UNIBET Lowdown’ series, FDJ United and Queensberry Promotions provide a bridge between the sport’s traditional arena experience and modern digital consumption habits.

In addition to exclusive interviews and behind-the-scenes footage, fans can expect a variety of interactive features, including fight previews, analytical segments, and coverage of promotional events leading up to major fights. This level of engagement not only strengthens the connection between fans and athletes but also highlights the evolving role of sponsors in creating meaningful sports experiences.

Commitment to responsible sponsorship

Both FDJ United and Queensberry Promotions have maintained a strong commitment to responsible sponsorship and ethical engagement. By integrating their brands into high-profile boxing events, they aim to promote transparency, integrity, and professionalism in both the sport and its marketing practices.

FDJ United, in particular, emphasizes responsible gaming practices across all its brands, ensuring that sponsorship activities are aligned with legal and ethical standards. The renewed partnership continues this approach, delivering content that is not only engaging but also legally and socially responsible.

Looking ahead

As the boxing season progresses, the renewed partnership promises to deliver a range of compelling content for fans. From pre-fight coverage and fighter interviews to exclusive access during Fight Week, the collaboration between FDJ United and Queensberry Promotions represents a modern approach to sports marketing. It leverages digital innovation, audience engagement, and responsible sponsorship to enhance the overall fan experience.

By expanding access to top-tier boxing events and providing fans with unique insights, both organizations demonstrate their shared commitment to the development of boxing in the UK and across Europe.

Conclusion

The continued partnership between FDJ United and Queensberry Promotions exemplifies the potential of strategic collaborations in the sports industry. By combining digital content, fan engagement, and responsible sponsorship, the two companies are setting new standards for how professional boxing can be experienced. Fans of the sport can look forward to more immersive coverage, behind-the-scenes content, and closer interaction with their favorite athletes than ever before.

FAQs

What is the nature of the partnership between FDJ United and Queensberry Promotions?
FDJ United and Queensberry Promotions have renewed their long-term sponsorship agreement to provide enhanced fan engagement and digital content around boxing events.

Which brands are associated with FDJ United?
FDJ United’s main brands include UNIBET and 32Red, both recognized across Europe for betting and gaming operations.

What is the UNIBET Lowdown digital series?
The series provides exclusive interviews, behind-the-scenes coverage, and fight build-up content for boxing fans, highlighting both personal stories and professional insights.

When does the upcoming British & Commonwealth Championship fight take place?
The fight between Jack Rafferty and Mark Chamberlain is scheduled for Saturday 23rd August.

Who are some fighters featured in the UNIBET Lowdown series?
The series has previously featured interviews with fighters such as Josh Taylor, Daniel Dubois, Anthony Yarde, and Ryan Garner.

How long has FDJ United been partnered with Queensberry Promotions?
The partnership dates back to 2016, spanning nearly a decade of collaboration in sports sponsorship and fan engagement.

What makes this partnership unique in the boxing industry?
It combines traditional boxing promotion with digital innovation, offering fans behind-the-scenes access, interactive content, and exclusive interviews.

How does the partnership support responsible gaming and sponsorship?
FDJ United emphasizes ethical engagement and legal compliance in all its sponsorship activities, ensuring transparency and responsible promotion.

What types of content can fans expect during Fight Week?
Fans will have access to fighter interviews, press conferences, weigh-ins, promotional events, and special features that bring them closer to the action.

Why is this partnership important for UK boxing?
It enhances fan experience, supports the growth of the sport, and uses digital innovation to connect audiences with boxers in unprecedented ways.