Google announces new performance metrics for google my business insights
Google has recently announced new performance metrics for Google My Business Insights, which will provide businesses with more insights and analytics on their Business Profile Performance. In their official statement, Google stated that “Business Profile Performance reporting is moving closer to your profile on Search and Maps. You’ll be able to access more of the core profile metrics directly from your Business Profile.”
This update is a game-changer for businesses that use Google My Business to promote their brand online. With more insights and analytics available, businesses can better understand their customers and their preferences, and optimize their online presence to attract more customers.
So, what are the new performance metrics that Google has added to Google My Business Insights? Let’s take a closer look.
New Performance Metrics
Google has started with interaction metrics, which allow businesses to see how often people have contacted them. More metrics will be added in the coming months, including detailed reports on searches and the number of people who have seen the business’s profile. These metrics will replace the older versions of these metrics that were available on Google My Business web and app platforms.
Performance Reporting on Search and Maps
Performance reporting is currently available on Search and will soon be available on Maps. The data will be available for up to six months, and businesses can review their performance by selecting custom time frames. Interaction metrics will be updated daily, while other metrics will be updated monthly.
How to Review Your Performance Reporting
To review the new metrics from your Business Profile, follow these steps:
- Go to Performance reporting.
- Make sure you’re signed in with the account you used to sign up for Google My Business.
- Search on Google for your exact business name to find your Business Profile.
- If needed, select View profile to manage your Business Profile.
- Select Promote Performance.
- At the top of the page, select a date range for your report, and click Apply.
Benefits of the New Performance Metrics
The new performance metrics will help businesses to:
- Monitor their online presence: By providing businesses with more detailed reports, Google My Business Insights will help them monitor their online presence and identify areas that need improvement.
- Improve customer engagement: By tracking the number of interactions with their Business Profile, businesses can improve their engagement with customers and better understand their needs.
- Optimize their online presence: By analyzing the metrics provided by Google My Business Insights, businesses can optimize their online presence to attract more customers and improve their search rankings.
Conclusion
Google’s new performance metrics for Google My Business Insights will be a game-changer for businesses looking to improve their online presence. By providing businesses with more insights and analytics, Google is helping them to better understand their customers and optimize their online presence to attract more customers. With performance reporting available on Search and soon on Maps, businesses can review their performance metrics regularly and optimize their online presence to stay ahead of the competition.
FAQs
What is Google My Business Insights?
Google My Business Insights is a tool that helps businesses to monitor their online presence and provides insights and analytics on their Business Profile Performance.
What are the new performance metrics added by Google?
Google has added interaction metrics to Google My Business Insights, which allow businesses to see how often people have contacted them. More metrics will be added in the coming months.
Why are the new performance metrics important for businesses?
The new performance metrics will provide businesses with more insights and analytics on their online presence, helping them to monitor their performance and optimize their online presence to attract more customers.
How can businesses review their performance reporting?
Businesses can review their performance reporting by going to Performance reporting, making sure they’re signed in with the account they used to sign up for Google My Business, searching for their exact business name, and selecting Promote Performance.
What are the benefits of the new performance metrics for businesses?
The new performance metrics will help businesses monitor their online presence, improve customer engagement, and optimize their online presence to attract more customers and improve their search rankings.
Anna Amstill
I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016.
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