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Google can suspend your google my business account when not following the rules

Google can suspend your google my business account when not following the rules
by
October 1, 2022
in OFF-PAGE SEO
208

If you own a business, chances are you’ve created a Google My Business (GMB) account to improve your online presence. A GMB account can provide your business with a free and easy-to-use platform to connect with your customers and increase your visibility online. However, with great power comes great responsibility. Google takes its rules and regulations for GMB accounts seriously, and failure to comply with these rules can result in suspension or even termination of your account. In this article, we will discuss what happens when you don’t follow the rules and how to avoid getting your GMB account suspended.

Why does Google suspend GMB accounts?

Google is committed to providing the best possible experience for users of its search engine, and it does not tolerate spam or fraudulent activity on its platform. Therefore, if a business violates any of the rules or guidelines set by Google, their GMB account may be suspended. Some of the most common reasons for suspension include:

1. Misrepresentation of your business

One of the main reasons for suspension is misrepresenting your business information. Google requires that all information provided in your GMB account be accurate, up-to-date, and reflective of your business. If you attempt to misrepresent your business information by using false or misleading information, your account may be suspended.

2. Inappropriate content or images

Another reason for suspension is inappropriate content or images in your GMB account. Google has strict rules on what type of content is allowed on its platform, and it does not tolerate content that is violent, sexually explicit, or offensive in any way. If you violate these rules, your GMB account may be suspended.

3. Multiple listings for the same business

Google only allows one listing per physical location, so if you create multiple listings for the same business, your GMB account may be suspended. This rule is in place to prevent spam and ensure that users have access to accurate and reliable information.

4. Reviews violations

Google also has strict guidelines for reviews and ratings, and if you violate these guidelines, your GMB account may be suspended. Examples of review violations include incentivizing customers to leave positive reviews or posting fake reviews.

Main Suspended Messages from Google:

Suspended for suspicious activity:

  • “Your listing has been suspended because it was flagged for suspicious activity”
  • “This location has been suspended because it was flagged for suspicious activity”
  • or “Your Business profile on Google has been suspended because it was flagged for suspicious activity”

Suspended due to quality issues:

  • “Your listing has been suspended due to quality issues”
  • “This location has been suspended due to quality issues”
  • “Your profile has been suspended due to quality issues”

google account suspended

Suspended because this profile doesn’t follow the guidelines:

  • “Your business is not visible” followed by “Your access has been suspended because this profile doesn’t follow the guidelines. Edit your business info and learn how to regain access”

account not visible

What are the consequences of a GMB account suspension?

If your GMB account is suspended, it can have serious consequences for your business. First and foremost, your business may no longer appear in Google Maps or Google Search results. This can make it difficult for potential customers to find your business, and it can result in a significant loss of business. Additionally, your account may be suspended for an indefinite period, and it may be difficult or even impossible to have it reinstated.

How to avoid getting your GMB account suspended

The best way to avoid getting your GMB account suspended is to follow the rules and guidelines set by Google. Here are some tips to help you stay in compliance:

1. Ensure that your business information is accurate and up-to-date

Make sure that all the information in your GMB account is accurate, up-to-date, and reflective of your business. This includes your business name, address, phone number, and website.

2. Don’t create multiple listings for the same business

If you have multiple locations for your business, create a separate listing for each location. However, if you have only one physical location, don’t create multiple listings for the same business.

3. Monitor and respond to customer reviews

Monitor customer reviews regularly and respond promptly and professionally to any negative reviews. Avoid incentivizing customers to leave positive reviews, and never post fake reviews.

4. Don’t violate Google’s content guidelines

Ensure that all content and images in your GMB account comply with Google’s content guidelines. Avoid using inappropriate language or images, and make sure that your content is informative, accurate, and relevant to your business.

5. Keep your GMB account active

Make sure to log in to your GMB account regularly and keep it up-to-date. Add new photos, update your business hours, and respond to customer inquiries in a timely manner. A well-maintained GMB account can help improve your online visibility and attract more customers

Google’s advice on how to resolve the business profile suspension issue

Google Business Profile’s support article only advises:

  • Review the Google Business Profile guidelines.
  • Ensure your profile follows the guidelines.
  • After your profile meets the guidelines, you can ask for reinstatement

guidelines google account
And if it is denied, you can appeal; but it does not tell you how.

Note: Even though the reinstatement process can be very frustrating, please note you should never: remove the profile from the dashboard (you will lose all the reviews); create a new profile (high chances of getting suspended, even if Google support tells you to do it); or submit multiple reinstatement’s yourself (will only delay your case).

Conclusion

Google My Business is a valuable tool for businesses to improve their online visibility and connect with customers. However, it’s important to follow the rules and guidelines set by Google to avoid suspension or termination of your GMB account. By ensuring that your business information is accurate, monitoring and responding to customer reviews, and following Google’s content guidelines, you can maintain an active and successful GMB account. Need expert help? Do get in touch with our team for technical assistance.

FAQs

  1. How long does a GMB account suspension last? A: The duration of a GMB account suspension can vary, and it may depend on the severity of the violation. Some suspensions can last for a few days, while others may be indefinite.
  2. Can I appeal a GMB account suspension? A: Yes, you can appeal a GMB account suspension by providing evidence that you are in compliance with Google’s rules and guidelines.
  3. Can I create multiple listings for different services within my business? A: No, Google only allows one listing per physical location. If your business provides multiple services, you should include them in the same listing.
  4. Can I use a PO box or virtual address for my business address on GMB? A: No, Google requires that businesses provide a physical address for their GMB account, and PO boxes or virtual addresses are not allowed.
  5. How can I ensure that my GMB account stays in compliance with Google’s rules? A: Regularly review and update your business information, monitor and respond to customer reviews, and ensure that all content and images comply with Google’s content guidelines.
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