Google has made an impressive stride in supporting small businesses. Last month, at GML2023, Google showcased a revamped version of its Merchant Center, aptly named Merchant Center Next, along with an innovative AI feature called Product Studio. This duo is aimed at simplifying and empowering business processes, particularly for small businesses.

What Is Product Studio?

In the contemporary market, product visibility is paramount. Engaging and unique visuals are essential for businesses to stand out. However, creating such content often requires significant time and resources. Product Studio addresses this issue by employing generative AI to help businesses create eye-catching product images.

Product Studio can remove backgrounds, generate scenes, and improve the quality of low-resolution images. This tool is intended to create product imagery using generative AI. You can highlight your products in unique and captivating ways, without the need for costly and time-consuming photoshoots.

How Product Studio Can Help?

  1. Add custom product scenes: With Product Studio, you can now incorporate custom product scenes into your marketing efforts with ease.

  1. Remove a distracting product background: Whether you desire a clean and professional look with a plain white background or need to remove a complex background, Product Studio provides a simple solution.

  1. Quickly increase resolution: With just a few clicks, you can quickly increase the resolution of your images, resulting in improved clarity and sharpness.

What Is Merchant Center Next?

Merchant Center Next is Google’s enhanced platform designed to facilitate the listing of products across Google’s various services. This includes making Product Studio features readily available to merchants who utilize the Google & YouTube app on Shopify.

Key Highlights:

  1. Streamlined Product Feed: Merchant Center Next simplifies the setup of a product feed. Instead of manual entry, Google will automatically populate your product feed with information from your website.
  2. Consolidated Insights: Access comprehensive insights regarding your performance in a single tab. Review best-selling products, see which businesses are shown alongside yours, and understand how shoppers engage with your business.
  3. Integrated Inventory Management: Manage online and in-store product inventory efficiently through a unified view.

Google has already commenced the rollout of Merchant Center Next for new users. It plans to upgrade small businesses progressively, with the goal of completing the global rollout by 2024.

In A Nutshell:

This introduction of AI-powered tools by Google is a testament to the evolving landscape of e-commerce and the continuous efforts to provide small businesses with effective resources. With such tools at their disposal, small businesses are better equipped to optimize their online presence and drive growth.

Stay ahead of the curve with these new offerings from Google!


As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.