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Google is expanding local service ads

Google is expanding 'Google Screened' local service ads to a wider range of businesses - Malta Media
by
August 10, 2020
in OFF-PAGE SEO
215

Google is expanding ‘Google Screened’ local service ads to a wider range of businesses

Google’s Local Service Ads (LSA) is a simplified pay-per-lead program that focuses on local businesses in specific industries. To join this program, businesses must go through a rigorous screening process that involves submitting their insurance, license, certification, and degree details. The submitted documents are then thoroughly scrutinized through a background check to ensure their accuracy and confirm that the company is in good standing.

Additionally, a business must have a verified Google My Business listing with a review score of 3.0 or higher. Once all the necessary processes are complete, the business is approved and added to Google’s LSA dashboard, allowing its brand name to appear in the coveted LSA Carousel.

Google currently offers two types of Local Service Ads: Google Screened and Google Guaranteed. The Google Screened program caters to professional services like architects, lawyers, real estate agents, and tax specialists to help them establish a trusted online reputation. It was in beta testing until now.

google screened

On the other hand, Google Guaranteed covers almost all home services industries such as plumbers, carpet cleaners, electricians, HVAC professionals, and more. Services that cannot exceed $2000 per Google profile are backed by a money-back guarantee.

google guaranteedGoogle has achieved remarkable success with the Google Screened program and is now expanding its reach by taking it out of beta testing and opening it up to more business categories worldwide.

Actionable Strategy

Before jumping on board with Local Service Ads, it’s crucial to assess if your clients are local and eligible to participate in these ads. The cost per lead is significantly lower than other platforms, and early adoption can be a game-changer. Being the first in your industry and region can result in low-cost leads until everyone else catches up.

As competition grows, the positioning of your listing in the carousel is based on your Google Reviews and your responsiveness to the leads. Timely management of your ad campaign is vital, as missing a call can be detrimental to your business. Fortunately, managing these campaigns is not complicated, and the critical thing is to manage them effectively.

Google’s Local Service Ads offer businesses an opportunity to showcase their brand name on a highly visible platform with a significantly lower cost per lead. However, it’s essential to undergo the screening process, establish a strong online presence, and manage your campaign effectively to reap the rewards of this program.

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