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Google My Business is Now Google Business Profile

Google my business is now google business profile
by
December 1, 2021
in OFF-PAGE SEO
196

As the world becomes increasingly digital, businesses of all sizes are seeking ways to connect with customers online. One such way is through Google My Business, a free tool that allows businesses to manage their online presence across Google search and maps. Recently, Google announced a rebranding of this tool to Google Business Profile, along with several new features and updates.

What is Google Business Profile?

Google Business Profile is a free tool that allows businesses to manage their online presence on Google search and maps. With a Business Profile, businesses can manage their information, interact with customers, and attract new ones. Customers can see business information such as address, hours, reviews, and photos, and can also leave reviews and ask questions.

 

google my business

What’s New with Google Business Profile?

Google recently announced several updates and features to Google Business Profile, including:

1. New Tools for Online Interactions

With Google Business Profile, businesses can now chat with customers directly through their profile. Customers can initiate a chat to ask questions, get more information, or even book an appointment or reservation. Businesses can also use a new messaging tool to manage multiple conversations at once and set up automated responses.

2. Expanded Support for Service-Area Businesses

Service-area businesses, such as plumbers or landscapers, can now choose to hide their physical address on their Google Business Profile. This can help protect their privacy and prevent customers from showing up unannounced.

3. More Analytics and Insights

Google Business Profile now offers more insights and analytics to help businesses understand how customers are interacting with their profile. This includes data on how many people are calling, visiting the website, or requesting directions.

4. Enhanced Visual Capabilities

Businesses can now add short videos to their Google Business Profile, showcasing their products or services. They can also add more photos to their profile, including 360-degree photos and “from the owner” photos.

 

google my business profile

Why is Google Business Profile Important for Businesses?

Google Business Profile is an important tool for businesses for several reasons. First, it can help businesses appear higher in Google search results, making it easier for customers to find them. Second, it provides customers with essential information such as hours, location, and reviews, helping them make informed decisions. Finally, it allows businesses to interact with customers and manage their online reputation in real-time.

Tips for Optimizing Your Google Business Profile

To get the most out of Google Business Profile, businesses should follow these tips:

1. Keep Your Information Up-to-Date

Make sure your business information is accurate and up-to-date, including hours, phone number, and website.

2. Respond to Reviews and Questions

Respond to all reviews and questions in a timely and professional manner. This shows that you value customer feedback and are committed to providing the best possible experience.

3. Use High-Quality Visuals

Use high-quality photos and videos to showcase your business and products or services.

4. Utilize Google Posts

Google Posts allows businesses to share timely updates and promotions with customers directly on their Business Profile.

Conclusion

Google Business Profile is a powerful tool for businesses to manage their online presence and connect with customers. With new features and updates, businesses can now interact with customers directly, gain valuable insights and analytics, and showcase their business in a more visually engaging way. By optimizing their Business Profile, businesses can improve their online reputation and attract new customers.

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I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016.

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