HGC and Mindway AI join to promote safer gambling

To strengthen responsible gambling efforts, the Hellenic Gaming Commission (HGC) has entered into a strategic partnership with Mindway AI, a Danish-based technology firm renowned for its neuroscience-driven solutions. This collaboration brings Gamalyze, Mindway AI’s innovative self-assessment tool, directly to Greek citizens through the HGC’s official website.

The joint initiative is expected to play a pivotal role in advancing player protection strategies by empowering individuals to better understand their gambling behaviour, identify risk factors, and take proactive measures before harmful habits develop. The cooperation between a national regulator and a technology leader marks a significant step forward in the ongoing effort to create safer, healthier gambling environments across Europe.

The rise of responsible gambling in Europe

Responsible gambling has become a focal point of regulatory efforts throughout Europe. As gambling becomes increasingly accessible through online platforms, regulators and industry stakeholders have turned to technology to mitigate the risks of problem gambling. Governments are under growing pressure to safeguard vulnerable individuals while maintaining an open market for licensed operators.

Greece has not been immune to these pressures. With a regulated gambling market that includes both land-based and online operators, the Hellenic Gaming Commission has taken a firm stance on incorporating harm-prevention measures. The partnership with Mindway AI reflects a commitment to proactive intervention, where education and personal awareness become central tools in tackling gambling-related harm.

What is Gamalyze and how does it work?

Gamalyze is not a conventional questionnaire or survey. Instead, it is an interactive, gamified self-assessment tool that uses a digital card game to evaluate decision-making patterns associated with gambling. By analysing the user’s choices during the game, the tool identifies behavioural traits and risk factors based on neuroscience and psychological models.

Through the use of artificial intelligence and cognitive profiling, Gamalyze generates a personalised behavioural report. This includes clear feedback and guidance, enabling users to understand their risk levels and develop strategies to manage their gambling habits more responsibly.

Unlike standard self-tests, Gamalyze is designed to be engaging and user-friendly, thus increasing the likelihood of completion and reflection. By making the self-assessment process interactive and even entertaining, it appeals to a wider audience, including those who may not normally seek help.

Technology and neuroscience: a new approach to safer gambling

Mindway AI’s solutions stand out due to their interdisciplinary foundation. The company combines artificial intelligence, neuroscience, and expert knowledge from psychologists to create tools that assess and influence human behaviour. Gamalyze is one such product born from this fusion.

Neuroscience plays a central role in how Gamalyze interprets user data. It focuses on impulse control, risk evaluation, and decision-making processes—key psychological markers linked to problem gambling. By identifying atypical patterns, such as heightened risk-taking or emotional decision-making, the tool can flag when a player may be heading toward unhealthy behaviour.

This approach not only assists individual users but can also inform broader public health strategies and industry practices, especially when aggregated anonymised data is analysed for trends.

A new chapter in Greek gambling regulation

The decision to integrate Gamalyze directly into the HGC’s official website demonstrates the regulator’s forward-thinking stance on harm prevention. By making the tool widely accessible and free to use, the HGC sends a clear message that responsible gambling is a shared societal priority.

Dimitrios Ntzanatos, president of the Hellenic Gaming Commission, emphasized the significance of this initiative:

“The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission's website marks a significant step towards a safer and more sustainable gaming environment.”

Such moves align Greece with European regulatory leaders like Sweden, the Netherlands, and the UK, where player protection and social responsibility are built into the legal framework of the gambling sector.

The role of Mindway AI and international collaboration

Mindway AI has positioned itself at the intersection of tech and mental health. Known for working with gaming operators, regulators, and researchers worldwide, the company views partnerships as a crucial part of driving systemic change in gambling safety.

Rasmus Kjaergaard, CEO of Mindway AI, highlighted the importance of working with public authorities:

“Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC's efforts in promoting responsible gambling.”

The collaboration also points to a broader trend of international cooperation in the gambling industry, especially where regulation and responsible play intersect. The ability to share tools, research, and best practices across borders is becoming vital in an era of digital and borderless gaming.

The broader implications for the gaming industry

This partnership has wider implications for regulators, operators, and players beyond Greece. It demonstrates how technology can be used not only to detect fraud or enforce compliance but also to protect players before they reach a crisis point. For operators, tools like Gamalyze offer an opportunity to go beyond minimum regulatory requirements and adopt a more ethical approach to customer care.

For regulators, the success of such tools could inform future policy, possibly leading to mandates requiring similar assessments for licensed operators. The precedent set by Greece may inspire other national gambling authorities to consider public-facing risk assessment tools as part of their harm minimisation strategies.

Public health, stigma, and early intervention

One of the core challenges in problem gambling is the stigma that often prevents individuals from seeking help. By offering a non-invasive, private, and engaging self-assessment, tools like Gamalyze help remove barriers to early intervention. Users are encouraged to explore their habits without fear of judgment or official consequences.

Furthermore, the use of such technology contributes to a broader public health narrative, framing gambling harm as a preventable behavioural issue rather than a moral failing. The shift in framing may encourage healthcare professionals, educators, and family members to play a more active role in prevention.

Education and awareness: the next step

While tools like Gamalyze are a major step forward, they work best when integrated into a wider ecosystem of education and awareness. Regulators and operators alike must continue to invest in responsible gambling campaigns, staff training, and support services for those in need.

The Hellenic Gaming Commission may consider promoting Gamalyze through media campaigns or integrating it with existing gambling prevention programs in schools and communities. Long-term success will depend on sustained engagement and the normalisation of self-checks as part of everyday gambling activity.

Conclusion: a modern model for responsible regulation

The partnership between the Hellenic Gaming Commission and Mindway AI showcases a new model of regulation that embraces innovation, prioritises public well-being, and relies on interdisciplinary collaboration. By placing Gamalyze on a national regulator’s platform, Greece sends a powerful message: responsible gambling is not just the domain of the individual or the operator—it is a societal obligation supported by science and technology.

As gambling evolves in the digital age, so too must the mechanisms that protect those who engage with it. This collaboration sets a strong example for how proactive, tech-enabled approaches can lead to healthier, safer gaming environments for all.

FAQs

What is Gamalyze?
Gamalyze is a gamified self-assessment tool that uses AI and neuroscience to evaluate gambling decision-making and detect risky behavioural patterns.

Who developed Gamalyze?
Gamalyze was developed by Mindway AI, a Danish tech company specialising in responsible gambling and mental health tools.

How does Gamalyze help gamblers?
It helps users understand their gambling habits through an interactive card game, offering insights and personalised feedback to promote safer choices.

Is Gamalyze now available in Greece?
Yes, the Hellenic Gaming Commission has integrated Gamalyze into its official website for public access in Greece.

What makes Gamalyze different from other gambling tests?
Unlike standard questionnaires, Gamalyze uses a game-based format with AI-driven analysis for a more engaging and accurate self-assessment.

Is Gamalyze free to use?
Yes, Gamalyze is available for free through the Hellenic Gaming Commission’s website.

What is the role of the Hellenic Gaming Commission?
The HGC regulates gambling activities in Greece and ensures player protection, licensing, and compliance among operators.

Why did HGC partner with Mindway AI?
The partnership aims to enhance responsible gambling initiatives by using advanced technology to identify risky behaviour early.

What are the benefits of AI in gambling regulation?
AI enables early detection of harmful gambling patterns, personalises support, and assists regulators in crafting more effective policies.

Can Gamalyze help prevent gambling addiction?
While not a diagnostic tool, Gamalyze provides early warning signs and promotes self-awareness, which are crucial in preventing addiction.