Hub88 named exclusive partner for 155.io Rush Hour game

Hub88 has been appointed as the exclusive aggregation partner for the latest release from 155.io, a studio recognised for its unconventional approach to live betting entertainment. The new title, Rush Hour, introduces a format built around live CCTV traffic feeds, offering operators and players a distinct alternative to traditional casino and sportsbook products.

The launch reflects an ongoing commercial relationship between Hub88 and 155.io, which began in 2024. Since then, Hub88 has supported the distribution of earlier titles such as Ducks and Marbles, both of which contributed to 155.io’s growing profile among mobile-first gaming audiences.

Rush Hour is presented as the first entry in what the studio describes as its CCTV Game series. The format combines live public traffic camera footage with automated computer vision tracking systems, enabling a real-time, data-driven betting experience.

How Rush Hour works

Rush Hour centres on a simple yet technology-driven concept. Using live CCTV streams from selected international cities, players are invited to predict how many specified objects will cross a designated digital tracking zone within a defined timeframe.

The objects in question may include cars, motorbikes or other vehicles visible in the selected traffic feed. During each betting round, players can choose from several outcome types, including Over, Under, Range and Exact predictions. This structure aims to balance accessibility with strategic depth.

The tracking process relies on automated computer vision systems that monitor movement within a clearly marked zone on the live footage. Once the betting window closes, the system counts the relevant objects crossing the zone and determines the outcome.

The cities featured in the game include Tokyo, Lyon, Sydney and London. Locations are automatically selected based on time of day and anticipated traffic activity. The active location is displayed during the betting phase, reinforcing the real-time aspect of the experience.

The overall format is designed to be rapid, repeatable and visually engaging, with each round offering a fresh data set drawn from live urban environments.

The role of Hub88 as exclusive aggregator

Hub88’s appointment as exclusive aggregation partner means that operators connected to its platform gain streamlined access to Rush Hour without the need for direct integration with 155.io.

As an aggregation platform, Hub88 provides a distribution infrastructure that allows online gaming operators to integrate content from multiple suppliers through a single technical connection. This model reduces operational complexity for operators and accelerates time to market for new titles.

By securing exclusive aggregation rights for Rush Hour, Hub88 strengthens its portfolio of differentiated live content. The partnership signals a shared focus on innovation and product diversity within a competitive sector where unique formats can help operators stand out.

Hub88 has described the release as an example of its commitment to supporting distinctive content that delivers measurable engagement outcomes for its partners.

155.io’s development philosophy

155.io, headquartered in Dubai, positions itself as a studio focused on fast-paced live experiences built for modern digital audiences. Its previous releases have emphasised immediacy, visual clarity and simplified mechanics designed for mobile devices.

The introduction of Rush Hour represents an extension of that philosophy into a new genre. By incorporating live public infrastructure feeds and automated AI-based tracking, the studio aims to create what it describes as a more grounded and observational betting experience.

The concept does not alter the fundamental principles of predictive betting. Instead, it applies them to dynamic, real-world scenarios rather than simulated events or traditional sporting contests.

According to publicly shared statements from the company, the goal is to combine accessibility with technological sophistication in a format that remains easy to understand.

Industry context and innovation

The broader iGaming sector has experienced sustained growth in live and real-time content formats over recent years. Operators increasingly seek products that can differentiate their platforms while appealing to digitally native audiences.

Rush Hour enters this landscape as a format that merges live streaming, AI tracking and micro-betting mechanics. Its reliance on publicly available traffic footage introduces a novel visual environment while maintaining clear betting parameters.

From a compliance perspective, operators integrating such products remain subject to their respective licensing and regulatory frameworks. As with any betting product, implementation depends on adherence to local legal requirements and responsible gaming standards.

There is no suggestion that Rush Hour alters the regulatory obligations of operators. Rather, it offers an alternative content type within existing legal structures.

Statements from company representatives

Jessica Inglott, Head of Supplier Relations at Hub88, commented on the release, stating: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.

“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”

Sam Jones, Founder and CEO of 155.io, also addressed the launch: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.

“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”

These statements reflect the companies’ shared emphasis on innovation and collaboration while remaining focused on commercial distribution and user engagement.

Expanding distribution channels

Prior to the exclusive aggregation agreement with Hub88, 155.io had completed direct integrations with operators including Stake, Roobet and Shuffle. Those integrations enabled the studio to test and refine its distribution strategy in selected markets.

The new agreement with Hub88 broadens potential reach by making Rush Hour available to a larger network of operators connected through a single aggregation platform. This approach can accelerate geographic expansion while maintaining technical efficiency.

For operators, access to differentiated content may serve as part of a broader strategy to enhance retention and acquisition. For suppliers, aggregation partnerships can simplify scaling efforts without duplicating integration processes.

Responsible positioning and technological safeguards

While Rush Hour introduces a novel visual format, it operates within the established mechanics of predictive betting. Outcomes are determined by automated tracking systems applied to live footage.

The use of AI-based object detection underscores the importance of system accuracy and operational transparency. Operators integrating such content typically rely on certified technical infrastructure to ensure fairness and reliability in line with regulatory standards.

As with other betting products, responsible gaming tools such as deposit limits, time reminders and self-exclusion options remain essential components of the overall player environment.

The release of Rush Hour does not change the fundamental risk profile of betting activities. Instead, it adds a new thematic layer to existing predictive mechanics.

Conclusion: A calculated step into a new genre

The appointment of Hub88 as exclusive aggregation partner for 155.io’s Rush Hour represents a strategic development for both companies. For Hub88, it strengthens a portfolio that prioritises distinctive and technology-driven content. For 155.io, it expands distribution capacity while reinforcing its reputation for unconventional live formats.

Rush Hour’s integration of live CCTV traffic feeds with computer vision tracking introduces a format that differs visually from traditional betting products while preserving familiar predictive structures. The collaboration demonstrates how established distribution networks and experimental studios can align to explore new product categories within regulated frameworks.

In a sector where innovation often centres on incremental adjustments, the CCTV Game concept signals a willingness to experiment with real-world data streams and automated analysis. Whether it becomes a lasting sub-genre remains to be seen. What is clear is that both Hub88 and 155.io are positioning themselves at the intersection of live content, AI integration and mobile-first design.

As the market continues to evolve, partnerships of this nature are likely to shape how emerging formats reach operators and players across multiple jurisdictions.

FAQs

What is Rush Hour by 155.io?
Rush Hour is a live betting game that uses real-time CCTV traffic footage combined with automated computer vision tracking to determine outcomes.

What role does Hub88 play in the launch?
Hub88 acts as the exclusive aggregation partner, enabling operators on its platform to access Rush Hour through a single integration.

How do players participate in Rush Hour?
Players predict how many specified objects such as cars or motorbikes will cross a designated tracking zone within a set time period.

Which cities are featured in the game?
The game uses live traffic feeds from cities including Tokyo, Lyon, Sydney and London.

What betting options are available?
Players can select outcomes such as Over, Under, Range or Exact based on the predicted object count.

Is the object counting process automated?
Yes, automated computer vision technology tracks and counts relevant objects crossing the defined zone.

Does the game replace traditional sports betting?
No, it offers an alternative format within predictive betting but does not replace traditional sports or casino products.

Are operators required to meet regulatory standards?
Yes, operators must comply with applicable licensing and regulatory requirements when offering any betting product.

What distinguishes Rush Hour from other live games?
Its use of real-world traffic footage combined with AI tracking creates a visually distinct betting environment.

Is Rush Hour part of a larger series?
Yes, it is described as the first release in 155.io’s CCTV Game series.