iGaming.com Group relaunches Bukmacherzy.com for Poland’s football fans

iGaming.com Group has completed the relaunch of Bukmacherzy.com, introducing a rebuilt Polish-language platform that combines football analysis, sports betting information, bookmaker comparisons and free prediction competitions.

The relaunch, announced on 9 October 2026, follows the company's acquisition of the established Polish sports betting information website earlier this year. The investment forms part of iGaming.com Group's wider strategy to strengthen its digital publishing operations across regulated European markets.

The redesigned platform aims to provide football supporters with access to match analysis, betting statistics, bookmaker information and interactive competitions through a single website.

Alongside its traditional comparison services, Bukmacherzy.com now offers original editorial content covering Polish and international football competitions. The website also publishes historical performance statistics for betting predictions, allowing readers to examine the results of previously published selections.

The company intends to develop Bukmacherzy.com into a recognised digital destination for Polish football audiences while maintaining its role as an information and comparison service for licensed sports betting operators.

iGaming.com Group strengthens its presence in Poland

The acquisition of Bukmacherzy.com provides iGaming.com Group with an established website in Poland's sports betting information market. Rather than introducing an entirely new brand, the company has invested in rebuilding an existing platform with a history of providing information to Polish betting audiences. This approach allows iGaming.com Group to combine the recognition of Bukmacherzy.com with its international experience in digital publishing, audience development, technology and affiliate marketing.

The Group operates information and comparison websites across multiple regulated gambling markets. Its business model includes producing consumer-facing content and helping users research licensed betting and gaming services. Poland presents a distinct regulatory environment for sports betting businesses. Operators must comply with national gambling legislation and obtain the necessary authorisations before offering regulated betting services.

The Polish Ministry of Finance provides official information concerning legal gambling activities and authorised operators. Against this regulatory background, the relaunched website concentrates on presenting bookmaker comparisons alongside football-related information. The acquisition price and other financial terms of the transaction have not been publicly disclosed.

Rebuilt platform expands football analysis and betting information

The redesigned Bukmacherzy.com introduces an expanded range of features intended to serve both football supporters and readers researching sports betting options. Visitors can access bookmaker rankings, betting odds, live match scores, league standings and upcoming fixtures. These services are accompanied by original Polish-language football coverage, including match previews, statistical information and betting analysis.

The editorial offering covers Poland's Ekstraklasa alongside major European domestic football leagues and international cup competitions. Coverage of domestic football is particularly relevant to the platform's intended Polish audience, while its inclusion of international fixtures broadens the range of matches available for analysis.

The combination of editorial reporting and practical sports information is designed to encourage readers to return regularly, rather than visiting exclusively when comparing betting operators. This approach also expands the website's potential audience beyond consumers actively looking to open betting accounts.

Football supporters interested in team performance, match statistics or predictions can use the platform without necessarily participating in real-money betting. For iGaming.com Group, the expanded editorial offering represents a wider approach to audience engagement within its existing affiliate media business.

Transparent betting statistics form part of the new strategy

A central feature of the relaunch is the introduction of football betting analysis supported by published historical performance information. According to iGaming.com Group, the platform's betting selections are prepared by a tipster with more than 25 years of experience analysing football betting markets. Bukmacherzy.com provides readers with performance statistics, including hit rates and yield figures, relating to published betting predictions.

The hit rate indicates the proportion of selections that produced successful outcomes over a given period. Yield measures the return generated relative to the total amount notionally staked across a set of predictions.

Together, these indicators can provide readers with additional context when reviewing the historical results of betting analysis. However, the interpretation of such figures depends on the underlying methodology, the number of recorded selections and the odds associated with individual predictions.

Past results cannot establish that future betting selections will be successful or profitable. The publication of historical statistics is therefore best understood as an additional transparency measure rather than evidence of guaranteed forecasting accuracy. By making these figures available, Bukmacherzy.com aims to encourage evaluation of longer-term performance instead of relying on isolated successful predictions.

Free football prediction competitions encourage participation

The relaunched website also includes free prediction competitions that allow users to test their football knowledge without placing real-money bets. Participants can submit predictions for selected matches, track their results and compare their performance with other registered users. The platform uses rankings to show how participants perform against other members of the community. These features introduce an interactive element that differs from conventional bookmaker comparison services.

Users can engage with football fixtures, follow their predictions and participate in community rankings without depositing funds or staking money. The competitions are intended to encourage regular engagement and create opportunities for interaction among football followers. For Bukmacherzy.com, the feature adds another dimension to its editorial and statistical coverage. It also supports the company's stated intention to develop a broader football-focused information platform rather than relying solely on affiliate referrals.

CEO Andreas Ditsche outlines the company's ambitions

Dr Andreas Ditsche, CEO of iGaming.com Group, has identified transparency and community engagement as important elements of the company's approach to sports betting media.

Commenting on the relaunch, Ditsche said:

“The future of sports betting media goes beyond bookmaker rankings. It will be built on trust, transparency and community.”

He also highlighted the platform's combination of football coverage, published tipster performance information and competitions that do not require real-money participation.

“What sets Bukmacherzy.com apart is the combination of original football analyses, fully transparent tipster performance and prediction competitions that allow users to demonstrate their expertise without betting real money. Our ambition is to build Poland’s leading platform at the intersection of football, data and regulated sports betting – and to set a new standard that goes far beyond the traditional affiliate model.”

The statement outlines the Group's commercial ambition to establish Bukmacherzy.com as a leading platform in the Polish market.

That ambition remains a stated business objective, rather than a confirmed position within Poland's competitive digital sports media sector.

The company's plans nevertheless indicate an emphasis on developing recurring audiences through editorial content, statistical resources and interactive participation.

Polish gambling regulations remain an important consideration

Bukmacherzy.com operates as an informational platform and does not itself accept sports bets or player deposits. This distinction is relevant within Poland's regulated gambling market, where businesses offering betting services are subject to specific legal and licensing requirements. The Polish Ministry of Finance oversees aspects of the country's gambling regulatory framework and publishes information about authorised gambling activities.

For consumers researching sports betting services, current licensing information is an important consideration when assessing an operator. Bookmaker comparison websites can provide general information about available services, but readers should independently verify licensing status and relevant terms before making decisions. The relaunched Bukmacherzy.com includes comparisons of licensed operators as part of its broader informational offering.

Its free prediction competitions also provide an alternative form of football participation that does not require users to place monetary bets. iGaming.com Group states that its commercial partnerships are limited to licensed operators and that safer gambling forms part of its wider business approach. The Group also promotes responsible gambling awareness through its iGamingCare initiative.

International publishing experience supports the relaunch

Founded in 2011, iGaming.com Group is an international media business specialising in online information services, lead generation and affiliate marketing. According to the company's published corporate information, it has approximately 300 employees working across 27 countries. Its international workforce collectively speaks 25 languages, while its website portfolio covers more than 40 regulated markets. These operations give the company experience in developing digital content for audiences operating under different regulatory requirements and consumer preferences.

The relaunch of Bukmacherzy.com applies this international experience to a specifically Polish audience. The platform's content remains primarily focused on football and licensed sports betting information, with local-language editorial coverage forming a central part of the offering. The company has not disclosed detailed audience growth targets, anticipated revenue contributions or a timetable for achieving its long-term ambitions in Poland. As a result, the commercial impact of the relaunch cannot yet be independently assessed.

Conclusion: A broader direction for football and sports betting media

The relaunch of Bukmacherzy.com marks a further expansion of iGaming.com Group's digital media activities in regulated European markets. The company has chosen to develop an established Polish website into a broader football information platform, combining traditional bookmaker comparisons with original analysis, statistical reporting and community participation. This strategy reflects an effort to reach audiences whose interest in football extends beyond selecting a betting operator.

The introduction of publicly available tipster performance figures also places greater emphasis on how betting-related editorial content is presented and evaluated. While transparency can provide useful context, the credibility of the platform's reporting will depend on consistent methodology, accurate information and clear communication of the limitations associated with betting predictions. Its free prediction competitions offer another route to audience engagement without requiring real-money wagering, potentially broadening the website's appeal among football supporters.

For iGaming.com Group, the longer-term challenge will be translating these features into sustained readership and a commercially viable digital media operation while maintaining appropriate regulatory standards. Bukmacherzy.com's redevelopment therefore represents more than a redesign of an established sports betting information website. It is an attempt to combine specialist football coverage, data and regulated betting comparisons within a single Polish-language destination. Whether the platform can achieve the company's stated leadership ambitions will depend on its editorial performance, audience development and ability to build lasting confidence among Polish football readers.

FAQs

What is iGaming.com Group?
iGaming.com Group is an international digital media and affiliate marketing company founded in 2011. It operates information and comparison websites across regulated gambling markets.

What is Bukmacherzy.com?
Bukmacherzy.com is a Polish-language platform offering football analysis, betting information, bookmaker comparisons and free football prediction competitions.

When did iGaming.com Group acquire Bukmacherzy.com?
iGaming.com Group acquired Bukmacherzy.com in 2026 and announced the relaunch of the rebuilt platform on 9 October 2026.

Why did iGaming.com Group acquire Bukmacherzy.com?
The acquisition supports the company's expansion in regulated European markets and its plans to develop a comprehensive football and sports betting information platform in Poland.

What features are available on Bukmacherzy.com?
The website provides bookmaker rankings, betting odds, live scores, league standings, football analysis, betting tips and free prediction competitions.

Who is the CEO of iGaming.com Group?
Dr Andreas Ditsche is the CEO of iGaming.com Group. He has emphasised transparency, original editorial content and community participation as important elements of the company's sports media strategy.

Does Bukmacherzy.com accept real-money sports bets?
No. Bukmacherzy.com operates as an informational and comparison website. It does not accept sports bets or player deposits.

How does Bukmacherzy.com measure tipster performance?
The platform publishes historical hit-rate and yield statistics to help readers evaluate betting selections over time. Historical results do not guarantee future success.

Are Bukmacherzy.com prediction competitions free?
Yes. Registered participants can submit football predictions, track their results and compete against other users without staking real money.

How does iGaming.com Group promote responsible gambling?
The company states that it works exclusively with licensed operators and promotes safer gambling through its iGamingCare initiative, which provides guidance, self-assessment resources and information about responsible play.