iGP expands regulated reach with BetComply support

iGP, a full-service provider in the iGaming sector offering platform, aggregation, and lottery solutions, has entered into a strategic partnership with BetComply, a regulatory consultancy recognized for its expertise in compliance. This collaboration represents an important step in iGP’s multi-year transformation project, which aims to reposition the company as a leading B2B iGaming solutions provider.

The decision to focus exclusively on the B2B market marks a turning point for iGP. Historically, the company has been known as a fast-growing technology provider, but in recent years it has undertaken a deliberate shift toward offering comprehensive solutions for operators who seek to expand in highly competitive regulated markets.

By engaging with BetComply, iGP has placed compliance and regulatory strength at the center of its growth strategy. This reflects the growing importance of aligning with robust regulatory frameworks as global gambling markets become increasingly regulated and as authorities demand greater transparency and control from industry participants.

The role of BetComply in supporting market entry

BetComply has established a reputation as a trusted compliance consultancy, advising businesses across multiple jurisdictions in areas such as licensing, internal control frameworks, documentation, and technical compliance. The partnership will allow iGP to benefit from this expertise and to provide its operator partners with the reassurance that their market entry strategies are underpinned by solid regulatory foundations.

According to the partnership framework, BetComply will assist iGP with:

• Preparing and submitting licensing applications to regulatory authorities.
• Developing compliance documentation to satisfy jurisdictional requirements.
• Advising on internal controls and risk management procedures.
• Providing guidance on technical compliance, ensuring platforms and systems meet regulatory standards.

Through this collaboration, iGP intends to streamline the complex processes involved in entering new regulated markets while minimizing the compliance risks faced by operators.

Enhancing iGP’s full-service B2B offering

The agreement with BetComply complements iGP’s expanding portfolio of services. The company already provides a broad suite of solutions designed to meet the needs of modern iGaming operators. These include:

• iGaming Platform: A feature-rich, scalable platform that supports operators in managing their online casino and sportsbook businesses.
• iGaming Deck Aggregator: A next-generation aggregation service offering access to a wide range of game providers and content through a single integration.
• Turnkey solutions: Ready-to-launch casino and sportsbook products tailored to market needs.
• Crypto and retail integrations: Capabilities that allow operators to offer both digital and physical gaming experiences, including cryptocurrency support.
• Lottery solutions: A modernized lottery product designed to appeal to both traditional and new player demographics.

By adding BetComply’s regulatory expertise to this portfolio, iGP is positioning itself as a provider that not only delivers advanced technology but also ensures long-term compliance support—an increasingly decisive factor for operators in regulated environments.

Leadership perspectives on the partnership

The significance of this collaboration was underlined by statements from the leadership of both companies.

Jovana Popovic Canaki, Chief Executive Officer at iGP, emphasized the milestone nature of the partnership:

“Partnering with BetComply marks a significant milestone that underscores both our ambition and momentum. It strengthens iGP’s position as a serious player in regulated markets worldwide, and I’m immensely proud of the teams and partners who made this possible. With BetComply’s support, we are ready to deliver our technology and vision to operators across regulated markets. We look forward to announcing our new market launches shortly.”

On behalf of BetComply, Mike de Graaff, Chief Compliance Officer, expressed confidence in the partnership’s potential:

“We’re excited to support iGP as they target to expand into regulated markets. Our role is to ensure that iGP and its partners enter every jurisdiction on a strong and sustainable compliance foundation, giving operators the confidence to focus on growth.”

The increasing importance of compliance in iGaming

The partnership between iGP and BetComply reflects wider trends in the global iGaming industry. Regulators worldwide have intensified their focus on responsible gambling, transparency, and data protection. Markets such as the United Kingdom, the Netherlands, Germany, Spain, and various U.S. states have imposed strict licensing and compliance requirements, creating significant barriers to entry for operators without specialized regulatory expertise.

For B2B providers like iGP, aligning with expert consultants is no longer optional but a strategic necessity. Failure to meet compliance standards can result in financial penalties, reputational damage, or even exclusion from key markets. By ensuring compliance from the outset, providers not only protect themselves but also give their operator partners the confidence to focus on player acquisition and growth without the constant risk of regulatory setbacks.

Strategic implications for iGP’s market expansion

This partnership also signals the next stage of iGP’s international expansion strategy. The company has made clear that regulated markets are its focus, which suggests future announcements may include licensing in multiple jurisdictions across Europe, North America, and beyond.

Entering such markets requires not only technical solutions but also the ability to demonstrate operational transparency, robust player protection measures, and adherence to local legal frameworks. BetComply’s involvement is expected to accelerate this process, giving iGP an advantage in securing approvals and licenses.

Positioning as a trusted B2B partner

In an industry where trust is central to long-term business relationships, iGP’s approach reflects a commitment to becoming a dependable partner for operators. Its transition from a fast-growing technology company to a comprehensive B2B service provider underlines the firm’s ambition to provide not only tools but also the compliance assurances necessary for operators to succeed sustainably.

This positioning is further enhanced by the emphasis on scalability. Operators seeking to grow across multiple jurisdictions often face the challenge of fragmented regulatory landscapes. iGP’s collaboration with BetComply aims to provide a consistent compliance foundation, enabling operators to scale without facing repeated regulatory hurdles.

Industry outlook and long-term vision

The iGaming industry continues to evolve at a rapid pace, driven by technological innovation, consumer demand, and changing regulations. Providers who can combine advanced solutions with regulatory robustness are expected to lead the next phase of growth.

For iGP, the long-term vision appears focused on creating a complete ecosystem where technology, content, compliance, and operational support are seamlessly integrated. With BetComply as a partner, this ecosystem is designed not only to deliver cutting-edge gaming experiences but also to ensure that those experiences are delivered responsibly, legally, and sustainably.

Conclusion

The partnership between iGP and BetComply marks a carefully considered step in iGP’s long-term transformation into a fully B2B-focused iGaming solutions provider. By combining its technology-driven platforms and aggregation services with BetComply’s regulatory expertise, iGP is positioning itself to meet the growing demands of regulated markets worldwide.

In an industry where compliance is no longer a supporting element but a fundamental requirement, the collaboration ensures that iGP and its operator partners can expand with confidence. The move highlights the company’s commitment to delivering not just innovative products but also the security and trust that operators and regulators demand.

As global iGaming regulation continues to evolve, partnerships like this one will likely define which providers can establish themselves as sustainable leaders. For iGP, the alignment with BetComply strengthens its credibility, enhances its market readiness, and sets the foundation for future growth. This collaboration reflects not only a strategic business decision but also a recognition that in regulated markets, success depends as much on compliance as it does on technology and innovation.

FAQs

What does iGP specialize in?
iGP specializes in providing B2B iGaming solutions, including platforms, game aggregation, turnkey casino and sportsbook products, lottery services, and integrations for crypto and retail gaming.

Why did iGP partner with BetComply?
iGP partnered with BetComply to strengthen its regulatory compliance and ensure successful expansion into regulated iGaming markets worldwide.

What services will BetComply provide to iGP?
BetComply will assist with licensing applications, compliance documentation, internal control frameworks, and technical compliance to support market entry.

How does this partnership benefit operators?
Operators working with iGP will benefit from both advanced technology and regulatory assurances, allowing them to focus on growth with reduced compliance risks.

What markets is iGP targeting for expansion?
iGP has not disclosed specific markets but has emphasized its focus on regulated jurisdictions in Europe, North America, and other regions with strong compliance requirements.

How does iGP’s iGaming Deck aggregator work?
The iGaming Deck aggregator allows operators to access a wide range of gaming content from multiple providers through a single integration, simplifying operations.

Why is compliance important in the iGaming industry?
Compliance ensures operators meet legal standards, protect players, and avoid financial or reputational penalties, which are increasingly strict in regulated markets.

What is the significance of iGP becoming B2B-focused?
The shift to a purely B2B model allows iGP to concentrate on delivering advanced solutions and compliance support to operators, strengthening its industry position.

How does the partnership align with iGP’s long-term strategy?
It supports iGP’s goal of becoming a trusted global B2B provider by combining technology with compliance, enabling sustainable growth in regulated markets.

What did iGP’s CEO say about the partnership?
Jovana Popovic Canaki described the partnership as a milestone that strengthens iGP’s global presence and prepares the company for new market launches.