Internet Vikings appoints Nicklas Insulander as new COO in October 2026

Internet Vikings is strengthening its senior leadership structure with the appointment of Nicklas Insulander as Chief Operating Officer (COO). Insulander is scheduled to join the company and take up the position in October 2026, with responsibility for operational strategy and organizational development as the hosting provider continues to build its international operations.

The appointment adds extensive hosting and technology experience to Internet Vikings’ leadership team. Nicklas Insulander has more than 20 years of experience across the technology and hosting sectors, including senior leadership responsibilities at Basefarm and Orange Business. His background covers managed services, cloud environments, digital transformation and data-driven technology initiatives.

Nicklas Insulander brings extensive technology experience

Insulander has spent much of his career working in technology-led organizations where operational performance, service quality and transformation have been central priorities. Since 2014, he has held senior management positions within Basefarm and subsequently Orange Business, most recently serving as Managing Director of Orange Business Digital Services Sweden.

His professional background includes large-scale transformation programmes involving cloud and managed services. He has also worked across areas such as digital transformation, artificial intelligence and data-driven innovation, giving him experience in both technology strategy and operational execution.

That combination is particularly relevant to Internet Vikings as demand for specialized hosting infrastructure continues to develop across regulated iGaming and online sports betting markets. The company operates in environments where availability, infrastructure resilience, regulatory requirements and service responsiveness can all be important considerations for customers.

The new COO role is therefore positioned around more than day-to-day operational oversight. According to the announcement, Insulander will support the company’s continued organizational development while helping shape the operational strategy required for further growth.

A focus on customer value and service development

Insulander has described customer value and operational quality as recurring themes throughout his career. In his statement on joining Internet Vikings, he highlighted his interest in building strong services and effective operations while working closely with teams and customers.

“Throughout my career I have always been passionate about creating customer value by building high-quality services and strong operations. I'm excited to join Internet Vikings at such a dynamic stage of the company’s growth and to build on the strong foundation already in place as we continue to scale. I look forward to working with the team and building even better services together,” shared Nicklas Insulander, the new COO at Internet Vikings.

His comments also point to an emphasis on product and service development. Insulander has indicated that he is particularly interested in improving customer experiences and introducing modern ways of working.

For a technology infrastructure company serving regulated industries, these priorities can have a direct operational significance. Hosting customers may require systems that can scale with demand while maintaining appropriate levels of security, resilience and support. An executive focus on service development could therefore complement Internet Vikings’ existing infrastructure strategy.

Internet Vikings continues its international development

Internet Vikings has built its business around hosting solutions for the iGaming and sports betting sector. The company provides tailored infrastructure across Europe, the United States and Canada while maintaining a substantial presence in the U.S. market.

The company currently states that it offers fully licensed in-state hosting in 24 U.S. states. Its service portfolio includes VMware Cloud Hosting, Bare Metal Servers, Bare Metal GPU Servers, Co-location Hosting and Disaster Recovery Hosting. Internet Vikings also highlights ISO 27001 certification and DDoS protection powered by Cloudflare as part of its infrastructure offering.

This operating model reflects the technical and regulatory requirements associated with online gaming infrastructure in different jurisdictions. For customers operating across multiple markets, the location of infrastructure and the ability to maintain compliant hosting arrangements can form an important part of their technology planning.

The company’s development in the U.S. has also remained an important element of its wider international strategy. Internet Vikings has expanded its infrastructure footprint across multiple jurisdictions and continues to promote services designed for regulated online gaming and sportsbook businesses.

The appointment of a senior executive with substantial experience in cloud and managed services comes as the company continues to develop this international platform. Insulander’s experience in transformation programmes may also provide an additional perspective on how operational processes and technology services can evolve as an organization expands.

Rickard Vikström welcomes the appointment

Internet Vikings Founder and CEO Rickard Vikström said the appointment would support the company’s operational priorities and customer focus.

“We extend a warm welcome to Nicklas at Internet Vikings,” said Rickard Vikström, Founder and CEO of Internet Vikings. “Nicklas will play an important role in our operations and ensuring that we remain agile, efficient and focused on delivering outstanding value to our customers.”

Vikström has led Internet Vikings as CEO since July 2022 after previously being involved in the company’s development as one of its founders. His leadership has coincided with the company’s continued expansion beyond its Swedish origins and deeper development of its U.S. hosting operations.

The addition of Insulander as COO consequently creates a leadership structure in which operational development can remain closely aligned with the company’s broader commercial and international strategy.

Why the COO role matters for infrastructure growth

For hosting businesses operating in regulated industries, operational leadership can influence areas ranging from service delivery and infrastructure planning to customer support and internal processes. Growth can increase the complexity of these activities as organizations manage more locations, technology platforms and jurisdiction-specific requirements.

Insulander’s experience in cloud services and managed infrastructure is relevant to that environment. His background also includes exposure to transformation initiatives and data-driven innovation, areas that continue to influence how technology businesses design services and manage operational performance.

At the same time, the appointment should be viewed as part of Internet Vikings’ ongoing organizational development rather than as a standalone change. The company’s existing portfolio already covers several infrastructure models, allowing customers to choose between cloud, dedicated hardware, GPU resources, co-location and disaster recovery services according to their operational requirements.

The incoming COO will take up the position in October 2026. His initial remit includes operational strategy and organizational development, while the broader objective is to support Internet Vikings as it continues scaling its business across international markets.

What the appointment means for Internet Vikings

The arrival of Nicklas Insulander represents another leadership development for Internet Vikings at a time when the company is continuing to expand its infrastructure offering and international presence.

His more than two decades of experience in hosting and technology provide a substantial professional background for a role focused on operations. His work across cloud, managed services, transformation and data-driven initiatives also aligns with the technological environment in which Internet Vikings operates.

For customers and industry observers, the significance of the appointment will ultimately depend on how the company translates this experience into its operational strategy. Priorities such as service quality, customer experience, infrastructure scalability and organizational efficiency are likely to remain important as the business develops.

The October 2026 start date also gives the company a defined point at which Insulander will formally assume responsibility for the COO position. From there, his contribution will form part of Internet Vikings’ continuing efforts to strengthen its operational foundation while maintaining its focus on specialized hosting for iGaming and sports betting.

Conclusion

Internet Vikings’ appointment of Nicklas Insulander as Chief Operating Officer adds an experienced technology executive to the company’s leadership at an important stage of its international development. With a background spanning hosting, managed services, cloud transformation and digital technology, Insulander brings experience that is closely aligned with the operational demands of a specialized infrastructure provider.

His stated focus on customer value, service quality and modern ways of working also complements Internet Vikings’ established emphasis on infrastructure, security and jurisdiction-specific hosting. The company’s presence across 24 U.S. states alongside its operations in Europe and Canada gives the incoming COO a broad platform on which to apply that experience.

As Insulander prepares to join in October 2026, the appointment signals a continued focus on strengthening internal capabilities while supporting the company’s next phase of growth. The longer-term impact will be measured through execution, service development and the company’s ability to maintain reliable infrastructure as its international footprint evolves.

FAQs

Who is Nicklas Insulander?
Nicklas Insulander is a technology and hosting executive with more than 20 years of industry experience. He has held senior positions at Basefarm and Orange Business.

What position will Nicklas Insulander take at Internet Vikings?
Nicklas Insulander has been appointed Chief Operating Officer of Internet Vikings and is scheduled to assume the role in October 2026.

When will Nicklas Insulander join Internet Vikings?
According to the announcement, Insulander will join Internet Vikings and take up his COO responsibilities in October 2026.

What will Nicklas Insulander oversee at Internet Vikings?
His responsibilities will include operational strategy and organizational development as Internet Vikings continues developing its international business.

What experience does Nicklas Insulander bring to the role?
His background includes hosting, cloud and managed services as well as digital transformation, artificial intelligence and data-driven innovation.

What was Nicklas Insulander’s most recent role before joining Internet Vikings?
He most recently served as Managing Director of Orange Business Digital Services Sweden.

What does Internet Vikings provide?
Internet Vikings provides specialized hosting infrastructure for iGaming and sports betting. Its services include VMware Cloud Hosting, Bare Metal Servers, Bare Metal GPU Servers, Co-location Hosting and Disaster Recovery Hosting.

How many U.S. states does Internet Vikings currently serve with licensed in-state hosting?
Internet Vikings currently states that it provides fully licensed in-state hosting in 24 U.S. states.

Who is the CEO of Internet Vikings?
Rickard Vikström is the Founder and CEO of Internet Vikings.

Why is the COO appointment relevant to Internet Vikings?
The appointment adds senior operational and technology experience as the company continues developing its infrastructure, customer services and international operations.