Juice launches globally with 100+ games from five former Stake studios

Juice has officially entered the global B2B iGaming market with a portfolio of more than 100 games and a distribution model designed to give operators access to content that was previously associated with Stake. The new provider brings together five studios under one commercial proposition with the complete catalogue delivered through a single remote game server (RGS) integration.

The launch marks a significant change in the distribution strategy surrounding this content. According to the launch information, games from the studios previously generated more than US$12 billion in turnover while operating as Stake-exclusive titles. Juice is now making the wider catalogue available to other operators as it establishes itself as an independent B2B supplier.

Juice opens its catalogue to the wider market

Juice has positioned its launch around a straightforward proposition for operators: access multiple content studios through one relationship and one integration. The portfolio includes Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios and The Originals.

The company says this structure is intended to simplify access to a broad content library while maintaining a regular flow of new releases. Rather than requiring operators to work through separate integrations for individual studios the Juice model places the available content within a unified distribution framework.

This approach also gives Juice an opportunity to move beyond its previous role as a source of exclusive content associated with Stake. The company is now seeking to establish its own identity within the increasingly competitive B2B iGaming supply market.

Juice's official platform currently describes its proposition around multiple studios, a single commercial relationship and frequent releases. Its product offering spans slots, instant games and box-style content with additional verticals being developed for future distribution.

Five studios form the launch portfolio

The initial Juice catalogue brings together five distinct studio brands, each associated with a different part of the product proposition.

Twist Gaming and Massive Studios are presented as key parts of the slot portfolio, with games such as Drac’s Stacks, Bank Basher and titles from the Rooster series highlighted as examples of content with an established player audience.

Knucklehead Syndicate adds another slot-focused creative identity to the group. The studio has developed content for Stake and is now included within the broader Juice distribution proposition.

The Originals focuses on fast-paced house-style games. Its portfolio is aimed at familiar formats such as dice, mines and other simple game mechanics that can be integrated into casino lobbies and used as complementary content alongside traditional slots.

Monstrums adds a different dimension through its work on Mystery Boxes and other emerging concepts. The company has been developing products intended to broaden the range of experiences offered by an online casino rather than relying exclusively on conventional reel-based games.

The combination of the five studios gives Juice a diverse starting point. Instead of entering the market with a small collection of newly developed titles the provider is launching with a library that has already been used in live casino environments.

A single RGS integration for operators

Technology is central to the Juice proposition. The company says the entire portfolio is delivered through one RGS integration, allowing an operator to access games from the different studios without managing separate technical connections for each supplier brand.

For operators this can reduce the complexity associated with adding several content providers to an existing gaming ecosystem. A unified integration can also make it easier to manage the launch of new titles as they become available through the same distribution channel.

The model is particularly relevant as operators increasingly seek broader casino content while attempting to maintain efficient technical and commercial workflows. A provider that can combine multiple studios under one integration may have an advantage in environments where speed of deployment and continued content availability are important considerations.

The Juice website currently promotes the concept of one contract and one relationship covering its studio portfolio. It also states that new titles are released continuously, reinforcing the provider's intention to compete on both catalogue depth and release frequency.

Brais Pena Sanchez leads the new provider

Juice is founded and led by Brais Pena Sanchez, who previously held senior roles at Easygo and was part of the founding team associated with Stake. His background gives the new provider direct experience of building, operating and scaling products within the online gaming sector.

Pena Sanchez is serving as Founder and CEO of Juice and has set an ambitious objective for the company.

“Juice has one clear ambition: to become one of the world's leading game providers,” said Brais Pena Sanchez, Founder and CEO of Juice.

His experience is also relevant to the company's distribution strategy. The launch is not based solely on developing new titles from scratch. Instead Juice is bringing existing studios, established game concepts and technical infrastructure into a B2B framework that can be offered to a broader operator base.

Current SBC Summit information also lists Brais Pena as CEO of Juice confirming his leadership position ahead of the company's first major industry appearance.

Roobet becomes the first operator

Roobet is the first operator to go live with Juice following the launch. The partnership provides an immediate commercial deployment for the new provider while demonstrating how the catalogue can be introduced beyond its previous distribution environment.

Roobet CEO Matt Duea said the existing familiarity of the games was an important factor in the decision.

“Players know these games. Titles like Drac’s Stacks and Bank Basher have a following few studios can match and the weekly release schedule means there’s always something new for our players. Being the first operator to carry the full Juice catalogue was an easy decision.”

The initial integration therefore gives Juice a live operator reference as it begins approaching additional partners. It also gives Roobet access to the complete portfolio through the new supplier arrangement.

Roobet's current website identifies the operator under the Raw Entertainment B.V. corporate structure and confirms its online gaming licence information.

Weekly releases are central to the strategy

Juice is also placing strong emphasis on content frequency. The provider plans to maintain a weekly release cadence that includes one new slot, two new Originals-style house games plus new Mystery Boxes and financial-style games.

That schedule could become an important part of the company's positioning because operators increasingly compete for player attention through the freshness of their casino lobbies. Regular releases can provide marketing teams and casino managers with a steady stream of new material while helping keep recently added content visible.

The strategy also points to a broader ambition than traditional slots. Juice is developing different game formats that could allow the company to appeal to operators looking to diversify beyond the standard casino catalogue.

Its official platform highlights ongoing releases and identifies slots, instant games and boxes among its core areas. The site also describes five studios under the Juice House structure while presenting the brands through a common commercial and technical proposition.

Regulated market expansion remains a key objective

Although Juice has launched globally as a B2B provider the company has indicated that it is also working towards entry into regulated markets. This will place greater emphasis on certification, jurisdictional requirements and operator compliance as the supplier expands its commercial reach.

Juice's current licensing information states that its games and RGS technology are intended for operators holding valid gambling licences in the jurisdictions where the content is offered. The company also says its certification programme covers its portfolio and RGS technology through independent accredited testing laboratories.

This element will be especially important for Juice as it moves from a distribution model closely associated with Stake into a wider B2B environment. Regulated markets require suppliers and operators to meet jurisdiction-specific standards and maintaining a structured compliance framework can become a major part of the supplier proposition.

First industry appearance planned for Lisbon

Juice is scheduled to make its first major industry appearance at SBC Summit 2026 in Lisbon from 29 September to 1 October. The company is set to exhibit at stand B211.

The event will be held at Feira Internacional de Lisboa and MEO Arena and is expected to bring together thousands of senior executives, operators suppliers and other stakeholders from across the international betting and gaming industry. SBC Events currently lists the 2026 edition for 29 September through 1 October.

For Juice, the event represents an opportunity to introduce the provider directly to potential operator partners and industry decision-makers. It may also provide a platform to demonstrate the breadth of the portfolio and explain how the single-integration model can support commercial expansion.

What the Juice launch could mean for the B2B market

Juice enters the B2B space at a time when operators have access to a very large number of game suppliers yet continue to seek efficient ways to manage content. The company's strategy addresses this challenge by combining several studios behind a single commercial and technical framework.

The most notable element is the transition from exclusivity to broader availability. By making the catalogue accessible to additional operators Juice is turning previously closed content into a potential distribution asset across a wider market.

The value of that strategy will ultimately depend on how successfully the provider can maintain release quality, secure integrations and build a compliant presence in regulated jurisdictions. A large starting catalogue can create immediate interest but sustainable growth will depend on continued performance and product development.

Conclusion

Juice's global launch represents more than the introduction of another B2B game supplier. It signals a deliberate move to take a portfolio of established studio content into a broader commercial market while reducing the technical complexity traditionally associated with multi-studio distribution.

With more than 100 games at launch, five studio brands, a single RGS integration and Roobet as its first live operator, Juice has entered the market with assets that extend beyond a conventional start-up catalogue. Its planned weekly release schedule further strengthens the proposition by placing recurring content development at the centre of its strategy.

The next stage will be particularly important as Juice works towards regulated market expansion and begins building relationships beyond its initial operator partnership. Its appearance at SBC Summit 2026 in Lisbon will provide an early opportunity for the company to present its model to the wider industry.

For operators evaluating new content suppliers, Juice is positioning itself around breadth, established game concepts, frequent releases and simplified integration. Whether that model can translate into long-term global scale will depend on execution but the launch gives the company a substantial foundation from which to compete.

FAQs

What is Juice?
Juice is a global B2B iGaming provider offering casino and gaming content to operators through a unified distribution model.

How many games does Juice launch with?
Juice launches with more than 100 games from five studio brands.

Which studios are part of the Juice launch?
The launch portfolio includes Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios and The Originals.

What is the main technology behind Juice's distribution model?
The portfolio is delivered through a single remote game server integration, allowing operators to access the available content through one technical connection.

Who founded Juice?
Juice was founded and is led by Brais Pena Sanchez, who serves as Founder and CEO.

Which operator is the first to go live with Juice?
Roobet is the first operator announced to go live with the Juice catalogue.

What games are highlighted at the Juice launch?
The launch material highlights titles including Drac’s Stacks, Bank Basher and games from the Rooster series.

How often does Juice plan to release new content?
Juice plans a weekly content cadence including new slots, Originals-style house games and additional formats such as Mystery Boxes.

Is Juice planning to enter regulated markets?
Yes. Juice has stated that it is working towards launching its content in regulated markets and has established certification and compliance processes.

Where will Juice make its first major industry appearance?
Juice is scheduled to exhibit at SBC Summit 2026 in Lisbon from 29 September to 1 October at stand B211.