Kambi Group takes over sportsbook operations for Ontario Lottery

Kambi Group has formally assumed responsibility as sportsbook partner to the Ontario Lottery and Gaming Corporation following the completion of a novation agreement involving FDJ Gaming Solutions France. The transition represents a significant operational change in the long term delivery of sports betting services for OLG across both retail and online channels within Ontario’s regulated igaming market. With all contractual conditions now fulfilled and regulatory approvals secured, Kambi has become fully accountable for the provision of sportsbook technology and services supporting OLG’s PROLINE brand.

The Kambi-powered sportsbook officially went live on 27 January, marking the operational start of a new chapter for OLG’s sports betting activities. The move confirms Kambi’s entry into a prominent role within one of North America’s most closely regulated gaming environments and underscores the continued evolution of supplier relationships within the public lottery sector.

Background to the novation agreement

The novation process follows an announcement made in 2025, when FDJ Gaming Solutions France confirmed that Kambi had been selected to take over its role as OLG’s sportsbook technology provider. At that time, the proposed transition was subject to regulatory approvals and the completion of agreed contractual conditions. Novation agreements of this nature are commonly used in regulated gaming markets to ensure continuity of service while allowing contractual responsibilities to transfer from one supplier to another without disruption to operations or player experience.

With the novation now completed, Kambi has stepped into the contractual position previously held by FDJ Gaming Solutions France. This means Kambi is now responsible for meeting all service obligations under the agreement including technology delivery compliance standards and ongoing operational support. FDJ Gaming Solutions France has exited its prior operational role with OLG in an orderly manner consistent with regulatory expectations.

The role of PROLINE in Ontario’s gaming landscape

OLG operates sports betting under the PROLINE brand which has long been a recognised fixture within Ontario’s lottery and gaming ecosystem. PROLINE products are available through a network of retail locations across the province as well as through the PROLINE+ online platform. These offerings operate within Ontario’s regulated igaming framework and are overseen by provincial authorities to ensure player protection integrity of betting markets and responsible gaming practices.

All profits generated by OLG’s sports betting activities are reinvested into the province of Ontario. This funding supports public services and community initiatives including healthcare infrastructure amateur sport and local economic development. As a result the performance reliability and compliance of OLG’s sportsbook operations carry public interest implications beyond commercial considerations.

Kambi’s turnkey sportsbook platform

Under the new arrangement OLG’s sportsbook offering is supported by Kambi’s turnkey sportsbook platform. This platform is designed to manage multi-channel sports betting operations across both retail and digital environments. It provides core functionality including odds compilation risk management trading services and regulatory reporting while allowing operators to maintain brand control and responsible gaming oversight.

For OLG the use of a turnkey platform allows the organisation to benefit from Kambi’s specialised expertise in sportsbook technology while focusing internal resources on player engagement compliance and public value objectives. The platform will support PROLINE retail locations as well as PROLINE+ online ensuring consistency across channels and enabling OLG to adapt to changing player preferences within a competitive igaming market.

Regulatory context of Ontario’s igaming market

Ontario’s igaming market is recognised as one of the most structured and closely monitored in North America. Operators and suppliers must meet strict regulatory standards covering technical integrity data security responsible gaming and anti money laundering controls. Technology providers such as Kambi are required to demonstrate ongoing compliance and to work closely with operators and regulators to maintain approved standards.

The completion of the novation agreement confirms that Kambi has satisfied all necessary regulatory requirements to assume its role as OLG’s sportsbook partner. This includes approvals relating to technology operations governance and suitability. The transition was designed to avoid any interruption to player services or regulatory oversight during the change in suppliers.

Strategic significance for Kambi Group

The agreement positions Kambi as the technology partner supporting OLG’s sportsbook activities in a regulated North American igaming environment. For Kambi this represents a high profile partnership with one of the world’s most respected lottery operators and reinforces its presence in public sector gaming.

Kambi has built its business around providing sportsbook technology to operators in regulated markets with an emphasis on compliance scalability and long term sustainability. The OLG partnership aligns with this strategy and offers opportunities for Kambi to demonstrate its capabilities within a lottery-led betting model that prioritises public benefit alongside commercial performance.

Werner Becher, Kambi Group Chief Executive Officer, said: “We are delighted to have officially completed this transition and to begin this next chapter of our partnership with OLG. Having met the necessary conditions of the novation agreement, Kambi is excited to become the official sportsbook provider and to have launched with one of the world’s most respected lottery operators. We value our partnership with OLG and look forward to leveraging our proven technology to help them drive sustainable growth and provide a safe and entertaining betting product for their customers in Ontario.”

OLG’s objectives and public mandate

For OLG the appointment of Kambi reflects a focus on maintaining a market leading sports betting experience while operating within its broader public mandate. As a provincial lottery and gaming corporation OLG must balance commercial competitiveness with responsible gaming obligations and community reinvestment goals.

Duncan Hannay, OLG President and CEO, highlighted these priorities in his comments on the transition. He said: “OLG strives to provide a market leading PROLINE sports betting experience for our players. We look forward to working alongside our new partner, Kambi, who offers a proven track record of product excellence and reliability, as we deliver on our commitment to give back to the people and communities of Ontario. This is an exciting step forward for both organizations.”

The statement underscores OLG’s expectation that the partnership will support innovation and service quality while remaining aligned with public interest responsibilities.

Continuity for players and retail partners

From a player perspective the transition to Kambi as sportsbook provider has been structured to ensure continuity of service. Retail partners and online users continue to access PROLINE products under the same brand and regulatory protections. Any underlying changes in technology are designed to be largely invisible to end users while enhancing performance reliability and feature development over time.

Retail operators benefit from consistent trading operations and risk management support while online players gain access to a platform that supports modern betting functionality and responsible gaming tools. The transition also allows OLG to maintain stability across its retail network while evolving its digital offering in line with market expectations.

Industry implications and supplier evolution

The move reflects the ongoing evolution of supplier partnerships as lottery and gaming organisations adapt their igaming and sports betting strategies. As markets mature and competition increases operators are reassessing technology arrangements to ensure they can respond effectively to regulatory developments and player demand.

Supplier transitions of this nature are increasingly common in regulated jurisdictions where operational resilience and long term alignment are critical. The OLG and Kambi agreement illustrates how public lottery operators are engaging with specialist technology providers to strengthen their sports betting operations without compromising regulatory integrity or public accountability.

Outlook for the partnership

Looking ahead the partnership between Kambi and OLG is expected to focus on sustainable growth product development and continued compliance within Ontario’s regulatory framework. While specific commercial targets have not been disclosed the emphasis on reliability and responsible gaming suggests a measured approach to expansion rather than rapid market share growth.

For Kambi the relationship provides an opportunity to deepen its experience within lottery based sports betting models while contributing to a system that channels profits back into public services. For OLG the partnership offers access to specialised sportsbook expertise as it continues to navigate an increasingly competitive igaming environment.

As Ontario’s market continues to evolve the performance of partnerships such as this one will be closely observed by industry stakeholders regulators and other public gaming bodies considering similar technology strategies.

Conclusion

The formal assumption of sportsbook responsibilities by Kambi Group marks a clear and carefully managed transition for the Ontario Lottery and Gaming Corporation at a time when regulatory certainty and operational stability remain central to the province’s igaming framework. By completing the novation process and bringing Kambi’s turnkey sportsbook platform fully into operation, OLG has reinforced its commitment to delivering a reliable and compliant sports betting product across both retail and digital channels.

The partnership reflects a broader industry trend in which public lottery operators are aligning with specialist technology providers to strengthen long term capabilities while safeguarding public interest objectives. For Kambi, the agreement represents a strategically important presence within a mature and tightly regulated North American market. For OLG, it provides access to proven sportsbook expertise that supports innovation without compromising its mandate to return proceeds to the people and communities of Ontario.

As the Ontario igaming market continues to develop, the success of this collaboration will be measured not only by product performance but also by its ability to uphold regulatory standards responsible gaming principles and public trust. The transition to Kambi as sportsbook partner positions OLG to pursue these goals with a stable technological foundation and a clearly defined strategic partner.

FAQs

What role does Kambi Group now play for OLG?
Kambi Group is the official sportsbook technology provider for OLG and is responsible for delivering sports betting services across retail and online channels.

When did the Kambi-powered sportsbook go live?
The Kambi-powered sportsbook for OLG went live on 27 January following completion of the novation agreement.

Which brand does OLG use for sports betting?
OLG operates sports betting under the PROLINE brand in retail locations and through the PROLINE+ online platform.

What happened to FDJ Gaming Solutions France?
FDJ Gaming Solutions France exited its previous operational role following the completion of the novation agreement transferring responsibilities to Kambi.

Is sports betting in Ontario regulated?
Yes sports betting in Ontario operates within a regulated igaming framework overseen by provincial authorities.

How are profits from OLG sports betting used?
All profits generated by OLG are reinvested into the province of Ontario to support public services and community initiatives.

Does the transition affect players?
The transition has been structured to ensure continuity of service with no disruption to players or retail partners.

What technology does Kambi provide?
Kambi provides a turnkey sportsbook platform that supports odds trading risk management and multi-channel operations.

Why is this partnership significant for Kambi?
The partnership gives Kambi a high profile role with one of the world’s most respected lottery operators in a regulated North American market.

What is the focus of the partnership going forward?
The focus is on sustainable growth reliable operations and maintaining high standards of responsible gaming and regulatory compliance.