Kambi unveils 2025 Festival of Sportsbook agenda

Kambi, a global leader in premium sports betting technology, has officially unveiled its expanded agenda for the Festival of Sportsbook 2025, marking the fifth edition of the event. Scheduled to take place online from 3–4 June 2025, the two-day digital conference aims to delve into the strategic, technological, and operational challenges shaping the future of the sports betting industry. With a focus on cutting-edge tools and actionable insights, this year’s Festival promises to be the most comprehensive and engaging yet.

A growing legacy in digital industry events

What began five years ago as an internal initiative to share expertise has evolved into one of the most anticipated events in the digital sports betting calendar. The Festival of Sportsbook offers operators, partners, and industry stakeholders the opportunity to explore the latest innovations in sports wagering, including developments in artificial intelligence, automation, trading strategies, risk management, and player engagement.

Unlike traditional expos or trade shows, the Festival is entirely digital—enabling wider access and global participation from across the betting ecosystem.

Spotlight on innovation and competitive edge

At the heart of this year’s Festival is a curated program of expert-led sessions designed to help operators navigate the increasingly complex sports betting environment. Kambi’s executive team, alongside prominent industry figures, will examine how swift advancements in regulation, market rivalry, and technology are transforming the landscape of sports betting.

A core focus of the event is how operators can stand out in a highly competitive market. As the global betting market becomes more saturated, standing out from the crowd is no longer just a matter of offering odds—it’s about delivering personalized, secure, and immersive betting experiences that resonate with players across jurisdictions.

Keynote sessions from industry thought leaders

The Festival will open with an Executive Panel featuring high-profile names in the sports betting and iGaming industry:

• Werner Becher, Chief Executive Officer of Kambi
• Sam Sadi, CEO of LiveScore Group
• Jeff Tabone, Deputy CEO of KTO Group

Together, they will share insights on the most pressing industry challenges, including regulatory compliance, data-driven personalization, and the next phase of sportsbook evolution.

A collaborative approach to the agenda

In a new twist for 2025, Kambi is inviting broader industry participation by allowing the public to vote on the final session topic. This move reflects the company’s commitment to transparency and community engagement. The vote will be conducted on Kambi’s official social media platforms in the days leading up to the event, ensuring that the Festival’s content remains relevant to the industry’s most urgent needs.

According to Gerard Starkey, Kambi’s Senior Vice President of Marketing and Communications, this initiative aims to create a more inclusive and responsive dialogue between operators and suppliers.

“We’re excited to welcome our partners, peers, and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet,” Starkey said. “With the pace of competition, regulation, and technological change, succeeding in today’s sports betting industry is more challenging than ever. This year’s Festival aims to shed light on the innovations and strategies that operators can harness to get ahead and take their businesses to new heights.”

Exploring artificial intelligence in sports betting

Among the most anticipated topics at this year’s Festival is the application of artificial intelligence (AI) in sportsbook operations. From AI-powered trading algorithms to automated risk profiling and machine learning models for player behavior prediction, the sessions will examine how AI is transforming every stage of the betting lifecycle.

Participants will discover how artificial intelligence can be leveraged to:

• Dynamically adjust odds and minimize liability
• Identify unusual betting patterns in real time
• Deliver personalized content and promotions
• Enhance regulatory compliance and fraud detection

These discussions will be led by Kambi’s in-house experts in data science and trading innovation, alongside guest speakers from tech partners and academic institutions.

The importance of risk management

As operators expand into new markets—many of which are still forming their regulatory frameworks—risk management is emerging as a top priority. The Festival will offer a deep dive into how leading sportsbooks manage exposure, monitor betting limits, and maintain profitability in high-stakes environments.

Kambi will showcase the advanced tools and proprietary systems it uses to:

• Monitor bet-level risks in real time
• Mitigate sharp action from syndicates
• Manage volatility around major sporting events
• Ensure integrity across markets and jurisdictions

These sessions are designed not only for sportsbook managers, but also for compliance officers and executive leadership teams seeking to future-proof their operations.

Enhancing player engagement

Player engagement is another central theme of the Festival, with multiple sessions dedicated to user experience, gamification, and retention strategies. As customer acquisition costs rise, operators are turning to sophisticated CRM and content delivery systems to keep players engaged.

Kambi’s presenters will cover best practices in:

• Personalization of offers and bonuses
• Live betting experiences and real-time data delivery
• Community-driven features like leaderboards and challenges
• Cross-platform engagement, including mobile-first strategies

Interactive demos and case studies will illustrate how small tweaks in UX design and communication can lead to significant improvements in retention and revenue.

Regulatory landscapes and global expansion

With new markets opening and mature markets tightening their rules, regulatory strategy has become a central focus for sportsbooks. The Festival will include a session on navigating the complexities of:

• Licensing requirements in emerging jurisdictions
• Data privacy and GDPR compliance
• Advertising regulations and responsible gambling policies
• Multi-jurisdictional product deployment

Legal experts and policy advisors will share insights into how operators can expand globally without falling afoul of regional laws.

Looking to the future

The Festival of Sportsbook 2025 represents more than just a content series—it’s a blueprint for how the industry can move forward collaboratively and responsibly. By bringing together diverse voices and encouraging open dialogue, Kambi hopes to set a standard for what sportsbook innovation should look like in a rapidly evolving world.

As the event draws closer, Kambi has promised further updates and speaker announcements in the coming weeks, ensuring the Festival remains dynamic and responsive to the needs of the global betting community.

Conclusion

The Festival of Sportsbook 2025 marks a significant milestone not only for Kambi but for the wider sports betting industry. As the sector continues to evolve at a rapid pace, events like this provide a crucial platform for collaboration, innovation, and shared learning. By assembling thought leaders, technology experts, and business operators from across the globe, Kambi is helping to shape the future of sports betting—one that is smarter, more efficient, and more responsive to the needs of modern players and regulators.

Through its focus on artificial intelligence, risk management, player engagement, and regulatory compliance, the Festival offers attendees not just insight, but actionable strategies to remain competitive in an increasingly complex environment. By opening its agenda to industry input, Kambi is reinforcing its commitment to transparency, inclusivity, and continuous innovation.

As sportsbooks seek to differentiate themselves and grow sustainably, the Festival of Sportsbook stands out as a beacon for what is possible when cutting-edge technology meets strategic foresight. With a carefully curated program and a spirit of shared progress, the 2025 edition is set to leave a lasting impact on the global betting community.

FAQs

What is the Festival of Sportsbook 2025?
It is a digital industry event hosted by Kambi, focusing on innovation and strategy in the sports betting sector.

When will the Festival of Sportsbook 2025 take place?
The event will run from 3–4 June 2025 and will be held entirely online.

Who is organizing the Festival of Sportsbook?
The event is organized by Kambi, a global provider of premium sports betting services.

Can anyone attend the event?
Yes, the Festival is open to industry professionals and stakeholders from around the world.

What topics will be covered during the sessions?
Key topics include artificial intelligence, risk management, player engagement, regulation, and sportsbook innovation.

Will there be interactive components to the Festival?
Yes, attendees can vote on session topics and participate in live Q&As and demos.

Who are some of the featured speakers?
Confirmed speakers include Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi, and KTO Group Deputy CEO Jeff Tabone.

How do I participate in the session vote?
Voting will be conducted through Kambi’s social media channels in the days before the event.

What makes this year’s Festival different from past editions?
This is the first year where the public can influence the agenda, making it more collaborative and community-driven.

Why is the Festival important for operators?
It offers practical insights and tools to help sportsbooks navigate industry changes and stay competitive.