Kaveh Emami appointed Chief Growth Officer at Relax Gaming

Relax Gaming, a leading iGaming supplier, has announced the appointment of Kaveh Emami as its new Chief Growth Officer (CGO). The appointment marks a significant step in the company’s ongoing efforts to strengthen its executive leadership team and accelerate its strategic growth trajectory across global markets.

This move follows Emami’s successful tenure as Head of Data & Analytics, a role he held for nearly two years. During this time, he played a central role in integrating advanced analytical frameworks within Relax Gaming’s operational strategy, helping the company better understand player behavior, optimize promotional activities, and refine product offerings based on empirical insights.

A data-driven leader rising through the ranks

Emami’s promotion within the company reflects a growing emphasis on data intelligence as a cornerstone of Relax Gaming’s expansion strategy. With more than ten years of experience in promotional spend, marketing optimization, and sales management—alongside an equally lengthy career as a professional poker player—Emami brings a unique blend of analytical and strategic acumen to the leadership team.

His transition from leading the Data & Analytics department to the broader Chief Growth Officer role underscores the company’s belief in his capability to unify data-led insights with commercial and marketing initiatives. In his new position, Emami is expected to oversee all aspects of growth strategy, with a particular focus on data integration, internal collaboration, and cross-departmental alignment.

Strategic vision for unified growth

In his first statement following the appointment, Emami outlined his vision for the role and the company’s direction moving forward. He stated:

“What truly attracted me to the role was the chance to connect everything, bringing together the work we do across marketing, commercial, and data into a unified direction. Each of these functions already produces excellent results on its own, but when aligned with a shared strategy and clear objectives, we can become even more effective.”

This statement reflects a shift in organizational philosophy at Relax Gaming—one that seeks to bridge the traditional divide between data operations and strategic decision-making. Emami’s leadership will therefore aim to cultivate a more cohesive internal structure, ensuring that insights derived from analytics directly inform marketing strategies and commercial objectives.

Strengthening Relax Gaming’s executive team

Emami’s appointment comes as part of a broader executive reshuffle at Relax Gaming, which recently saw the addition of Antonia Svensson as Chief Commercial Officer (CCO) and Tony O’Mahony as Chief Product Officer (CPO). This trio of appointments marks a renewed strategic focus on innovation, product quality, and market responsiveness.

Speaking about his collaboration with the new team, Emami remarked:

“That challenge, and the opportunity it presents, is something I find incredibly exciting. I’ve been deeply impressed by the executive team from day one, not just their individual capabilities but also the way they collaborate. There’s a genuine sense of unity, ambition, and supportiveness throughout the group.”

The combination of fresh leadership and internal promotions demonstrates the company’s commitment to nurturing talent from within while simultaneously adapting to a competitive and evolving gaming market.

Expanding footprint across Europe

Relax Gaming’s announcement comes amid a series of strategic expansions across the European gaming landscape. In September, the company extended its existing partnership with bet365 into the Italian market, enhancing its position within one of Europe’s most competitive regulated jurisdictions.

Shortly thereafter, Relax Gaming revealed a new collaboration with Admiral.ch, a prominent operator in Switzerland, signaling its intent to continue penetrating key European markets with high potential for regulated growth.

These developments reflect the company’s dual strategy of consolidating relationships with trusted partners while pursuing new regional opportunities aligned with regulatory trends.

The evolving role of a Chief Growth Officer

The role of Chief Growth Officer has evolved significantly within the iGaming sector, transitioning from a purely marketing-oriented position to a cross-functional leadership role encompassing analytics, product development, and commercial performance.

In Relax Gaming’s case, Emami’s appointment suggests a deliberate pivot toward a data-centric growth model—a reflection of how major iGaming companies are increasingly relying on analytics to drive sustainable expansion.

As the industry continues to mature, operators and suppliers alike face growing pressure to balance regulatory compliance with player engagement, market diversification, and responsible gaming commitments. Emami’s background in both data science and gaming strategy positions him to navigate these complex challenges effectively.

Data and innovation at the heart of Relax Gaming

Under Emami’s leadership, data will likely become even more central to Relax Gaming’s future direction. His prior work within the company’s analytics department helped establish frameworks for performance tracking, promotional efficiency, and real-time reporting.

By integrating these systems with commercial and marketing operations, the company is poised to adopt a more agile and responsive growth model—one capable of adapting swiftly to shifts in player behavior, market demand, and technological change.

This approach aligns with broader trends in the iGaming sector, where companies increasingly rely on predictive analytics and AI-driven tools to personalize user experiences and optimize retention. Relax Gaming’s investment in such capabilities could further solidify its position as a data-led innovator among European suppliers.

Relax Gaming’s position in the global iGaming landscape

Founded in 2010, Relax Gaming has evolved from a niche software supplier into a leading B2B iGaming powerhouse, offering a diverse portfolio of slots, poker, and bingo products. The company’s aggregation platform, Relax Apex, now hosts content from more than 70 studios, providing seamless integration and scalability for partner operators worldwide.

Through partnerships with prominent operators such as bet365, PokerStars, and Kindred Group, Relax Gaming has built a reputation for reliability, innovation, and compliance. Its focus on regulated markets has helped the company maintain a robust operational footprint across Europe, while recent expansions into North America suggest an appetite for global growth.

Leadership focus on sustainability and compliance

As the iGaming industry faces increasing scrutiny from regulators and policymakers, sustainable growth and compliance remain top priorities for companies like Relax Gaming. Under Emami’s leadership, the integration of data and compliance oversight could offer a more transparent and traceable system for monitoring market activity and responsible gaming initiatives.

The Chief Growth Officer’s mandate is therefore not limited to revenue expansion—it also encompasses long-term governance, operational integrity, and brand reputation. In an industry where regulatory missteps can carry significant reputational and financial risks, this focus on measured, data-informed growth could provide a competitive advantage.

Industry response and future outlook

Industry observers have generally welcomed the appointment, viewing it as a sign of stability and continuity within Relax Gaming’s leadership team. By elevating an internal candidate with deep institutional knowledge, the company ensures strategic consistency while injecting fresh energy into its executive vision.

Looking forward, Emami’s tenure will likely focus on aligning Relax Gaming’s internal divisions under a shared data-driven philosophy. This includes refining marketing strategies, expanding into new regulated territories, and leveraging analytics to identify untapped growth potential.

With the European gaming landscape continuing to evolve, Relax Gaming’s combination of strong leadership, data intelligence, and market adaptability positions it well for sustained growth in the years ahead.

Conclusion

Kaveh Emami’s appointment as Chief Growth Officer at Relax Gaming represents more than just an internal promotion—it signals a strategic evolution within one of the iGaming industry’s most dynamic suppliers. His proven expertise in data analytics, combined with a decade of commercial and strategic experience, places him in a strong position to lead the company’s next phase of growth.

By uniting Relax Gaming’s marketing, commercial, and data functions under a cohesive vision, Emami aims to foster a culture of collaboration, efficiency, and innovation. His leadership reflects a broader shift in the iGaming sector, where success increasingly depends on evidence-based decision-making and cross-departmental synergy.

As Relax Gaming continues expanding its footprint across Europe and beyond, Emami’s data-driven approach is expected to enhance operational performance, strengthen regulatory compliance, and elevate the company’s market position. Supported by a refreshed executive team, Relax Gaming appears well-positioned to pursue sustainable, responsible growth while maintaining its reputation for integrity and excellence in the global gaming landscape.

FAQs

What is Relax Gaming?
Relax Gaming is a leading B2B supplier in the iGaming industry, offering a range of online casino games, poker, and bingo products to operators worldwide.

Who is Kaveh Emami?
Kaveh Emami is the newly appointed Chief Growth Officer at Relax Gaming, previously serving as the company’s Head of Data & Analytics.

What will Kaveh Emami’s new role involve?
As Chief Growth Officer, Emami will oversee company-wide growth strategies, integrating marketing, commercial, and data initiatives into a unified framework.

What experience does Emami bring to Relax Gaming?
He brings over a decade of experience in marketing and sales optimization, as well as a strong background in data analytics and professional poker.

Who else recently joined Relax Gaming’s executive team?
The company also appointed Antonia Svensson as Chief Commercial Officer and Tony O’Mahony as Chief Product Officer.

How is Relax Gaming expanding in Europe?
The company has recently extended its partnership with bet365 into Italy and entered the Swiss market through a collaboration with Admiral.ch.

When did Emami join Relax Gaming?
Emami joined the company nearly two years ago as Head of Data & Analytics before being promoted internally to Chief Growth Officer.

What are Relax Gaming’s main products?
Relax Gaming develops online casino games, including slot titles, poker platforms, and aggregation services for iGaming operators.

How does Relax Gaming use data in its operations?
The company leverages data analytics to optimize promotions, understand player preferences, and enhance operational efficiency.

What are Relax Gaming’s future growth priorities?
Future priorities include expanding into new regulated markets, strengthening compliance frameworks, and enhancing player engagement through data-driven strategies.